Moz Tools
These are the latest posts on Moz's suite of SEO tools. If you'd like to learn more about the tools we offer, check out our offering of free SEO tools, or our premium tools overview.
These posts are for product announcements, new features, and how-tos. You can also sign up for a free trial of Moz Pro to take our most popular SEO tools for a spin.
Finally, if you're interested in SEO tools in general, check out the SEO Tools category.
Moz Link Explorer : Our most popular SEO tool, Link Explorer lets you accurately explore the backlink profile of any site.
Keyword Explorer : The most accurate keyword research tool on the market, explore over 500 million keyword ideas for your site.
MozBar : The essential SEO toolbar. See critical SEO metrics as you browse the web with our free Chrome extension.
MozCast : The original Google SERP weather forecast. See major algorithmic changes over the past 30 days, as well as tracking of popular SERP features.
The 55 Best Free SEO Tools : Includes an overview of free tools from Moz, along with other free SEO tools.
Introducing AI Content Brief: Our Data, Your Creativity
Turn any keyword into a winning content plan in seconds. Try Moz’s new AI Content Brief, where real SEO data meets creative inspiration.
Google &num= and Changing SERP lengths in Moz Pro
Why did Google remove the long-standing &num= parameter, and what happens now? We explain the industry-wide impact on SERP scraping costs and detail the specific changes taking effect in Moz Pro.
How to Elevate Your Content With Customer Feedback Loops — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies.
Are AI Overviews Worth Pursuing? — Next Level
In this edition of our educational Next Level series, Meghan covers practical strategies for analyzing whether AIOs are worth going after, how to redefine success, and how to adjust your content strategy in an ever-changing SERP landscape.
Moz’s Brand Authority: Multi-Market, More Features, More Data!
Moz's Brand Authority now delivers data across US, UK, Canada, and Australia, with expanded data on 2M brands and new integration in SERP Analysis and Keyword Gap tools. Discover how these improvements help you better understand your brand's global presence in an increasingly AI-driven search landscape.
How To Find A Competitor's Keywords — Next Level
Discover how to find your competitor’s top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search landscape.
Mining for Content Ideas: Discover, Optimize, and Rank With Moz Pro — Next Level
As marketers, creating content is a critical component of our job. But sometimes it can be challenging to come up with new ideas or ways to iterate on old ones. To help, let’s dig into different ways to use the Moz tools to supplement content strategies.
Your Fast Track to Mastering Keyword Gap Analysis
Finding the right keywords can feel like navigating a busy train station. Which direction leads to your destination? What's the most efficient route? Keyword Gap 2.0 is your express ticket to competitive insights.
Finding Striking Distance Keywords — Whiteboard Friday
Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard Friday, Jo talks about how to locate, track, and label these keyword opportunities in Moz Pro.
It’s Here: The New Moz Local Is Now Available
The new Moz Local has launched! With new features, an updated interface, and even more data, you can now manage more than just your location data with this all-in-one local SEO solution.
Coming Soon: An All-New Moz Local
We’re excited to announce that an all-new Moz Local is coming! The new platform will include a plethora of new data and features, as well as improvements to some existing functionality. All of these are meant to help you establish and grow your local business’s online visibility.