Paid Search Marketing (PPC)

Use Google Ads AI & Machine Learning To Run Better Campaigns
Paid Search Marketing (PPC) AI and SEO Online Advertising

Use Google Ads AI & Machine Learning To Run Better Campaigns

Discover how to maximize the potential of Google Ads through AI and machine learning in this article. Learn how to prioritize your ecommerce data, leverage 1st party data, optimize product images, titles, and descriptions, and build a comprehensive shopping feed. Discover the benefits of Google Merchant Center's automatic improvements to ensure up-to-date and high-quality data.

How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]
Keyword Research Paid Search Marketing (PPC)

How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]

Both SEO and PPC are used for a common goal — search engine marketing — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can use them to achieve both short-term and long-term business goals. When approached correctly, using SEO and PPC together can unlock significant opportunities for your brand, so let’s dig in!

Generic SEO
Paid Search Marketing (PPC) Search Engines

Understanding the Google Ads Auction & Why Ad Rank Is Important

When there is a search query on Google, Google Ads runs a quick auction to determine which ads will show for that query, and what the ad positions should be. This ad auction is repeated every time an ad is eligible to appear for a search term, and is an integral part of the SERP landscape. To help understand it, Tanuja covers the what, how, and why behind the Google Ads auction.

Adjusting Paid Campaigns During a Recession
Paid Search Marketing (PPC) Marketing Industry SEO Analytics

Adjusting Paid Campaigns During a Recession

Businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12-24 months. Hopefully, this pandemic cedes faster than that and the economy comes out of our pending depression more rapidly at some point next year. But since nobody can know for sure when that will happen, it’s better to be safe and plan accordingly.

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