After more than 13 years, and tens of thousands of questions, we’re finally closing Moz Q&A. Whilst we’re not completely removing the content - many posts will still be possible to view - we’re locking both new posts and new replies.

Why?

The truth is that the conversation has moved elsewhere. Sites like Twitter, Reddit, and more recently BlueSky and LinkedIn, have largely replaced specialist forums. At the same time, the challenge of moderating a platform like this has become more difficult, and of course, we’re SEOs, and the sheer quantity of new pages generated, often by malicious actors, has its challenges in terms of what it does to the profile of our site.

Forums are still an opportunity for many sites, in SEO and more broadly, but the calculus no longer works for Moz.

Where can I ask my question instead?

If you’re a customer or currently evaluating a free trial, you can reach out directly with questions about the product to our customer support team here. If you want to learn more about SEO, you can check our learning resources here, and we also offer the Moz Academy. If you just want to hang out, you can also still find us on X, BlueSky, or LinkedIn.

Thank you

We’re grateful to everyone who has contributed to Moz Q&A over the years. It’s been a blast, and we hope this isn’t the last time we’ll see you here on the Moz site.

@GustavoEGomez

Hi

Currently AI overviews only appear for users who are logged into Google search.

Moz, like most SEO tools, parses logged-out SERPs to avoid the effect of personalisation on rankings.

This is obviously something we're continuously reviewing, but for now the answer is no.

@g3mmab

Thanks for the context.

I think the drop in DA and the increase in internal links are both things you should be paying attention to, for different reasons - they're almost certainly unrelated.

When you say "the most recent crawl by a Googlebot" - are you talking about server log data here? Or Moz sitecrawl? I should stress Moz is not Googlebot and could never emulate Googlebot behaviour - we are crawling URLs discovered by linking on your site, so naturally won't uncover a botched migration after the fact.

As for the incrase in internal links, I notice they're also marked as nofollow in many cases. Have a look at the "all crawled pages" list, and see if you can find anything that looks like a crawl trap. It looks very likely to me that your site is generating a large quantity of garbage URLs - perhaps through pagination, facets, or something like that. Looking in your own source code for "nofollow" might help you to narrow this down, as we can see over 120k of these internal links are nofollow.

@g3mmab Can you clarify where you are seeing "external links" and "total links"?

In any case, DA is not affected by internal linking. If your DA goes down by a large amount, that usually means you have lost some notable external links, or triggered some spam factors.

As you say, some loss of old URLs on your site may well be the cause of this. The redirect warnings in Moz are designed to alert you but not to be an all-encompassing solution. You need to make sure every URL that historically had external or internal links is still redirecting properly (or better yet returning a 200 response).

@PRAComms This may vary case by case, depending on the strength of the brand, but the good news is that the Brand Authority model is designed to recognize both.

We don't try to detect a brand name based on the domain name itself. We look at all of the keywords the domain is ranking for and analyze those rankings/SERPs for signals that tell us that Google thinks those keywords have navigational or brand intent. Ultimately, this can cover variations of the brand name, queries containing a part of the brand name, and even recognizable products and services.

For example, for TSA.gov, the Brand Authority algorithm recognizes that both "TSA" and "Transportation Security Administration" represent the brand, as well as brand-specific queries like "TSA customer service." Even more interestingly, IMO, is that it can spot the brand relevance of searches like "PreCheck" and "TWIC card."

So, it's complicated, but in summary: All of the above.