How many jumps between 301 redirects is acceptable?
-
For example, I have a page A that should be redirected to page D, but instead A redirects to B, B redirects to C and C redirects to D. It's something I came across and wondering if its worth the dev time to change it.
Thanks!
-
Fantastic! Thank you!
-
The answer is one.
Alhouth I have seen Matt Cutts (Google) state they follow more then one, each hop including the first leaks juice, he also stated they do not keep following but did not give a number
Bing states one.
http://perthseocompany.com.au/seo/reports/violation/the-page-contains-unnecessary-redirects
-
301 redirect chains are bad. If it's important to you to get the link juice to get from page A to page D, you should change it to just one redirect from A --> D. Matt Cutts talked to Rand about it on a whiteboard Friday http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more:
Is It a Bad Idea to Chain Redirects (e.g. 301-->301-->301)?
"It is, yeah."
Matt was very clear that Google can and usually will deal with one or two redirects in a series, but three is pushing it and anything beyond that probably won't be followed. He also reiterated that 302s should only be used for temporary redirects...but you already knew that, right?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is 301 redirect the only way when using Vanity URLs?
We have been using vanity urls for some of our pages. Mostly the pages that have a vanity URL have a long URL length. But now the problem is, the vanity URL is getting displayed on the search engine when the particular keyword related to the page is entered. I checked the google search console, the vanity URL is indexed and the original URL remains unindexed. What should I do? Is adding 301 redirect to the vanity URLs are solution? Since some of vanity URLs are not redirecting to the original. Some of the original pages are not getting traffic. Also, can using canonical tag help?
Technical SEO | | tejasbansode0 -
301 redirects for all urls - legal dispute
The website in question is a very high traffic website with substantial credibility in it's subject matter (sorry, can't share more details) that delivers an overwhelming majority of traffic from SEO, much of which is new visitors. A legal dispute has resulted in both parties agreeing to forward a percentage of the total URLs to alternative websites (only 1 website for each party). All URLs for the domain will be forwarded elsewhere. It does not make sense to me that the "sum of the parts" will be as strong once the redirects are implemented but I am looking for feedback. It is fair to say that the alternative domains of each party are no where near as strong as the domain being "parted out." Will the SEO juice be distributed to each domain in full? Will both parties lose out substantially? Feel free to ask for clarifications and I'll do the best I can given the legal parameters. Thanks.
Technical SEO | | ReachMaineAgency0 -
URL structure change for pages without traffic: 301 redirect or not ?
Hi, I am just starting with MOZ PRO and trying to handle the high priority issues, starting with pages with 4XX Client Error. I am wondering what we should do with pages with no traffic and no external links. For instance: So time ago we change the URL structure of our blog to a flatter one, and so eg we moved a page: from: domain-name/dla-rodzicow/poradniki/poradniki-po-markach/vilac/vilac-zabawki-z-dusza to: domain-name/dla-rodzicow/poradniki/marka-vilac/vilac-zabawki-z-dusza/ Still not very flat but this is not the point. MOZ PRO shows we are having internal links to the old url. According to MOZ PRO, we don't have external links. According to Analytics we have no traffic on the old page. So now we changed the internal link, and I am wondering whether we should 301 redirect the old page to the new one, or whether a sitemap update is enough for this kind of pages ? Thanks in advance for your help.
Technical SEO | | isabelledylag0 -
Best Practice - Disavow tool for non-canonical domain, 301 Redirect
The Situation: We submitted to the Disavow tool for a client who (we think) had an algorithmic penalty because of their backlink profile. However, their domain is non-canonical. We only had access to http://clientswebsite.com in Webmaster Tools, so we only submitted the disavow.txt for that domain. Also, we have been recommending (for months - pre disavow) they redirect from http://clientswebsite.com to http://www.clientswebsite.com, but aren't sure how to move forward because of the already submitted disavow for the non-www site. 1.) If we redirect to www. will the submitted disavow transfer or follow the redirect? 2.) If not, can we simply re-submit the disavow for the www. domain before or after we redirect? Any thoughts would be appreciated. Thanks!
Technical SEO | | thebenro0 -
301 redirect or maual edit of new urls
Hello forum! I will get right to the point,I have a 4 year old PR4 site with lots of links (vacation rentals marketplace, like Homeaway), In about a month from now new CMS will be ready and I will be doing redesign of the site. The problem that I have is (as many of you can guess) losing all the old links that rank high = losing traffic / revenue. Two posiblle solutions here: 1. 301 redirect for each page that ranks high - point it to new url 2. Manually editing new urls created by new CMS and making them to be the same as old ones. This means that some number of urls (the ones that rank high and generate traffic) would be exactly the same while other ones would be generated by CMS thus dufferent in many ways (unicode,different keywords etc.) What would You do here? I am more for 301 redirect but I read all kinds of horror stories in drop of SERP. Thank You for help and advices in advance.
Technical SEO | | Gregos0 -
301 redirects and seo..
I bought a domain and it has nice traffic. It only has about 5 main pages in php When i got the site i switched to html because php was overkill. I did the 301 and google deleted the php files and replaced with html version when i check site:domain.com It has been about 7 days. I DID NOT use 301 for each of the 5 pages to go php to html instead is used this code RewriteEngine On
Technical SEO | | samerk
RewriteCond %{HTTP_HOST} ^mydomain.com
RewriteRule (.) http://www.mydomain.com/$1 [R=301,L]
RedirectMatch 301 (.).php$ http://www.mydomain.com$1.html So basically if you load php it will load the html version. dog.php > dog.html Is this OKAY? or should it be done differently.... worried! Thanks !0 -
Redirect
Hello, I need to redirect just the homepage of my blog somewhere. So blog.com But there are other redirects in there and I don't want to override them. So blog.com/post.html How do I just redirect the homepage of wordpress page without redirecting all the other pages. This is what I did that recreated the issue. redirect 301 / blog2.com Thanks! Tyler
Technical SEO | | tylerfraser0 -
Accidently did a 301 redirect on root domain and lost domain keyword position
I just bought a domain about a week ago and instantly ranked number 4 for for my keywords with the domain keyword bonus. I created a landing page off the root of my domain while I'm building out my main site. I accidentally did a 301 redirect instead of a 302 from my root to my landing paging and this resulted in me losing my position and only being about to find my domain in the google if I searched for my domain specifically. Anyway to regain my original position? I have removed the redirect. Have I been put in the sandbox?
Technical SEO | | JohnTurner790