No KWs to target and SEO value
-
Hello,
I'm writing some on-going Q&A type blog posts and perform KW research for each post; however, there are a few where the question is not a popular topic at all and because of this, there are no KWs to target. I've checked a few sources.
The question needs to be answered and i'm trying to get as much SEO value as i can. Just wondering how have you gone about this? Just answer the question and it will naturally target the long tail?
-
See what I would do like I said was put social buttons on it, to try and and gather some social signals to those articles but then anchor text link out of the content to a page with a term that does generate traffic.
Maybe you can use those articles to help the SEO of other pages.
-
Thanks Marcin. Some great info.I tried a few of the suggesting prior with no luck. But will try a few of the others. Hopefully i can come up with something.
Is there an example when you would not perform KW research and let the post rank naturally for long tail KWs, say like this Q&A forum? I know that these Q&A type posts do end up raking for the long tail, though each seems not to target an KW in particular via on-page.
-
Thanks for the info activitysuper.
We are adding FB and G+ buttons to each page. I'm also leaving the meta description blank so the search engine will show long-tail KWs in the snippet to the searcher.
I guess, like this Q&A blog, each post will show in the index and rank for long tail KWs, possibly as the topic gains in popularity.
-
Hi,
there are a few ways you could go about this.
-
First of all, if you're an expert in this field, you will probably include a number of good keywords in a very natural way, just by knowing your stuff.
-
Try tools like ubersuggest.org - it scrapes Google Suggest quite efficiently. I believe with Google Suggest you can often find a lot of hidden gems not reported by the Google Keyword Tool.
-
Try extracting keywords from other pages which are already ranking for your target term. My favorite way of doing this is using a free Microsoft extension for Excel called Ad Intelligence, available from http://advertising.microsoft.com/small-business/adcenter-downloads/microsoft-advertising-intelligence You can use the built-in keyword wizard to paste a number of other URLs, and the tool will try to extract all related keywords. Works very well for me.
You can try a similar trick with the Google Keyword Tool, by providing a website and not a specific keyword as a seed for your research.
-
This might not be feasible / out of the budget, but running an Adwords campaign with some more generic phrases and "broad" match often helps discover a number of surprising phrases people are looking for your content.
-
Get SEOQuake for Firefox - https://addons.mozilla.org/en-US/firefox/addon/seoquake-seo-extension/ - to review several top pages ranking for your keywords. Pay special attention to the "Density" report which shows you the most frequently used keywords on these pages, and to the Diagnosis report which you can use to find phrases used in meta description, meta keywords and header tags.
I hope some of these tricks will help you.
-
-
Add some social buttons around it and try and bring some social traffic instead?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant but not-relevant keywords impact to SEO
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
Keyword Research | | Siir
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?0 -
What is the language targeting at Adwords?
Hey guyz, I've used the adwords for the my organic seo keyword research. As you guyz do And I noticed that I don't really know to what does language targeting do ?
Keyword Research | | atakala
I mean what is the function of it .
I know that when we change the language targeting I mean setting it English from global doesn't change the volume of the search data .
So why is there ?0 -
Parent pages and seo
Hi Im designing a new website and want my seo to be as good as poss. (obviously 😉 ) What the situation with parent pages and urls. My idea is this keyword dog training with a page all about dog training. but then another page would be whistle training. is there any benefit or disadvantage to so it this way www.mysite.com/dog-training/whistle-training/ Thanks
Keyword Research | | TIG990 -
KWs w/ no bids on Google AdWords
When using the Google Keyword Planner to research KWs, is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it? Hypothetically, if I saw a high-volume, low-competition KW w/out a suggested bid I'd feel differently, but I'm just seeing it happen with low volume and competition. Thanks,
Keyword Research | | SSFCU
Sarah0 -
How can I "target keywords"?
Hello everyone, Could you please explain how can I "target keywords"? So from my understanding, I do a research on keywords, then find those which I can rank for easily, and then what? Do I build links to my website pages with these keywords? Or do I create different articles on the website with this keyword?
Keyword Research | | moneywise_test0 -
Does "Using a dash in keyword name" affect SEO?
I sell machinery branded Co-matic. Most people search Comatic so I was wondering if I should change my keywords from Co-matic to Comatic. Would the change have a significant impact on SEO? Thanks!
Keyword Research | | kysizzle60 -
Learning SEO and Coding
Hi I have read a number of ppl suggest that the best way to learn SEO is to build a low stakes site and experiment and measure how the effects of those experiments. Agree? Disagree? Anybody have success doing this? Anybody find it a waste of time? Finally, I know Code Academy, what are some other good resources? Thanks
Keyword Research | | IOSC0 -
Local SEO: By city, by multiple cities, or by region?
My client is a kitchen remodeling company in Sterling, Virginia and is trying to rank well in local results. I am struggling with keyword selection mostly because I am still learning about local SEO. The city the company is located is Sterling, however their business comes from several other close by cities like Reston, Herndon, and Fairfax (Nobody lives in Sterling so they don't care too much about owning that in search engines). Is the right strategy: 1. Choosing one city and focusing on that (kitchen remodeling in reston, VA) 2. Optimizing for multiple cities (kitchen remodeling, reston, herndon, fairfax...) 3. Optimizing for an entire region (kitchen remodeling, northern virginia) I know it's hard to answer this with little information but gut reactions would be appreciated. I am a new SEOmoz member so excuse me if this question is too specific for this forum. I'm still getting a feel for the community. Thanks! Sean
Keyword Research | | KevinBloom0