Why do SERP Results ( Rankings ) differ from country to country ?
-
Hi, I have been doing seo for this client based in Sri lanka for almost 8 months now. Since we started SEO we had set up geographic target setting to UK through google webmaster tools.
At the moment Site is completely ranking higher on google uk & other countries except Sri Lanka . On Google.lk site doesn't even come within 1st 5 pages for keywords which are ranked on1st page in other countries ?
What do you think about this ? How does it happen ?
-
Sorry I do not have much. Basically I believe Google is running all kind of different tests on each database, collecting data then using it on major updates.
One possible way to check rankings for different databases is to connect through Proxy Servers, but I am not a big IT guy, so maybe someone else can answer you how to do that.
Istvan
-
Could you be kind enough to name few major factors that affect database data differentiation. ?
How do we get over with ?
-
You said you set up targeting for the UK so why are you concerned that it doesnt rank on Google.lk?
If you want to geo-target a website for a particular countries search results you'll find lots of good blog posts about how to do it right here on SEOMOZ. Aside from that heres a few pointers:
-
You really need the country specific TLD or at worst a country neutral one e.g. .net. If you want to target the uk then you will do much better having a co.uk TLD. If you DO have a co.uk TLD this is the main reason why you dont rank in Google.lk.
-
Ensure the website content is written in the language of the country you want to target.
-
Try and attract links from country specific tlds e.g. if you want to target google.lk search results try and get links from .lk websites e.g. website.lk
-
-
Hey Pyxle,
There are a lot of Google Databases all over the world. Depending on your browser location your query will differ depending on which Google Database you are connected to (Giving different results).
Google does test-test-test on each database, so there are a lot of factors that could differ from database to database.
I hope this helped,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If a page ranks in the wrong country and is redirected, does that problem pass to the new page?
Hi guys, I'm having a weird problem: A new multilingual site was launched about 2 months ago. It has correct hreflang tags and Geo targetting in GSC for every language version. We redirected some relevant pages (with good PA) from another website of our client's. It turned out that the pages were not ranking in the correct country markets (for example, the en-gb page ranking in the USA). The pages from our site seem to have the same problem. Do you think they inherited it due to the redirects? Is it possible that Google will sort things out over some time, given the fact that the new pages have correct hreflangs? Is there stuff we could do to help ranking in the correct country markets?
Intermediate & Advanced SEO | | ParisChildress1 -
Why is my website not ranking for it's brand name in SERPs but has been indexed by Google?
The website https://christchurch.crowneplaza.com has been live for a couple of months but is not being found in Google search results - even when searching for it's own brand name 'crowne plaza christchurch.' Google has indexed the site - but we are still not showing - https://www.google.co.nz/search?q=site%3Ahttp%3A%2F%2Fchristchurch.crowneplaza.com&rlz=1C1NHXL_enNZ735NZ735&oq=site%3A&aqs=chrome.0.69i59j69i57j69i58j69i59l2j69i65.896j0j7&sourceid=chrome&ie=UTF-8 Any ideas as to why? I think it may be because their are two versions of the site, http and https, both with their own rel=canonical tags. Could this be the cause? Any help much appreciated.
Intermediate & Advanced SEO | | Timmy30 -
Does having a different sub domain for your Landing Page and Blog affect your overall SEO benefits and Ranking?
We have a domain www.spintadigital.com that is hosted with dreamhost and we also have a seperate subdomain blog.spintadigital.com which is hosted in the Ghost platform and we are also using Unbounce landing pages with the sub domain get.spintadigital.com. I wanted to know whether having subdomain like this would affect the traffic metric and ineffect affect the SEO and Rankings of our site. I think it does not affect the increase in domain authority, but in places like similar web i get different traffic metrics for the different domains. As far as i can see in many of the metrics these are considered as seperate websites. We are currently concentrating more on our blogs and wanted to make sure that it does help in the overall domain. We do not have the bandwidth to promote three different websites, and hence need the community's help to understand what is the best option to take this forward.
Intermediate & Advanced SEO | | vinodh-spintadigital0 -
Can you spot the differences?
Well, I have been scratching my head on this for days, I will try throwing the ball to you with hopes someone more experienced than me can help. The scenario is: e-commerce -> brand page -> SERP -> comparison between how two pages rank; one from my website, one from a competitor website. The brand is Michelin, the keyword is "pneumatici michelin" (equivalent in italian of “michelin tires”). I am not looking at SERP first page, where competition is surely much more fierce. I am looking at position 11: http://www.cambio-gomme.it/marchi/michelin/ And my page (not in the first 50): http://www.gomme-auto.it/pneumatici/michelin My page: MOZ Page Grade (for keyword “pneumatici michelin”): A External backlinks to the page: 1 Domain Authority: 29 Page Authority: 24 On-page SEO optimization: keyword density: 0.87% internal links: 145 external links: 3 page size: 108kb html size: 24kb words on page: 2077 link-words: 408 non-linked words: 1669 time to first byte: 0.419s Competitor page: MOZ Page Grade (for keyword “pneumatici michelin”): A External backlinks to the page: 0 Domain Authority: 26 Page Authority: 13 On-page SEO optimization: keyword density: 0.75% internal links: 70 external links: 1 page size: 31kb html size: 9kb words on page: 1521 link-words: 168 non-linked words: 1353 time to first byte: 0.373s Domain age is very similar, both websites launched close to each other in 2012. Ideas? Suggestion on other metrics to compare?
Intermediate & Advanced SEO | | max.favilli0 -
Google displaying a content box above the listing link for top ranking listing in SERPs
Hi, In the attached Google SERP example the first listing below the paid search ads has a large box with a snippet of content from the relevant page then followed by the standard link. Does anyone know how you get Google to display a box like this in their SERPs? I checked the code on the page and there doesn't appear to be anything special about it such as any schema markup. It uses standard list code. Does this only appear for particular types of content or sites, such as medical content in this case? Is the content more likely to appear for lists? Does it only appear for high authority sites that Google has selected? We have a similar medical information based site and it would be great to try to get Google to display a similar box of content for some of our pages. Thanks. Damien ZmPJVSl.png
Intermediate & Advanced SEO | | james.harris0 -
Traffic by Country: Is It Possible to Change it?
Let's say you have a .ng domain but you receive more traffic from USA than from Nigeria. Let's say you want traffic only from Nigeria. How do you correct this?
Intermediate & Advanced SEO | | YESdesign0 -
Why Keyword Ranking Fluctuate?
Hi All, I have a shoes website and I am working on it from last four months. I am targeting four main keywords but I have some issues with ranking. First one is that keywords ranking fluctuate many time a day but they remain on the same page. Second one is that these keywords remain on the same page for 2 to 3 week and than suddenly they drop down in the ranking. Please help me regarding these issue. Waiting for replies. Thanks
Intermediate & Advanced SEO | | Cuttingseo0 -
Lost rankings in the last week
In the last week, my website's rankings dropped for a number of keywords. This is the first time I have seen a net drop (and it's significant) in my SEOMoz rankings report (been climbing consistently since January), and I haven't changed my strategy at all. Can anyone shed some light on this? I noticed that my two major competitors have both lost domain rank as well.
Intermediate & Advanced SEO | | HeatherBakerTopLine0