Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema.org and Testimonials
-
Does anyone know which fields and code are necessary to embed a testimonial into a page using schema.org?
-
What exactly are you trying to achieve? No rich snippet markup from schema.org is required to embed a testimonial into a page. If you are intending to provide additional information to a search engine which helps gather a better understanding of what your website is and does so they can display markup in the search results, then this would be where you would use the appropriate markup.
You may want to research the rich snippet markup for reviews to see if this is appropriate for what you're trying to achieve. It may be useful to read my other response to a schema related question I wrote a few moments ago too.
-
If it's a testimonial of an company I believe you use the Reviews fields with Organization as the Thing.
So if you take the example page on Schema.org (below) and swap out the Product for an organisation you should have it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify: AggregateRating Schema Error
Hi lovely community, I know google made some schema changes in Sept 2019. I got an AggregateRating Error:
Intermediate & Advanced SEO | | Insightful_Media
One of offers or review or aggregateRating should be provided. I am using a third-party app 'Shopify Product Review' to implement the rating. What I should do to solve this error. Thanks very much for the help! I found many people have this issue too in the community! Many thanks Pui0 -
Ogranization Schema/Microformat for a content/brand website | Travel
Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?
Intermediate & Advanced SEO | | ds9.tech0 -
How does educational organization schema interact with Google's knowledge graph?
Hi there! I was just wondering if the granular options of the Organization schema, like Educational Organization (http://schema.org/EducationalOrganization) and CollegeOrUniversity (http://schema.org/CollegeOrUniversity) schema work the same when it comes to pulling data into the knowledge graph. I've typically always used the Organization schema for customers but was wondering if there are any drawbacks for going deep into the hierarchy of schema. Cheers 😄
Intermediate & Advanced SEO | | Corbec8880 -
H1 and Schema Codes Set Up Correctly?
Greetings: It was pointed out to me that the h1 tags on my website (www.nyc-officespace-leader.com) all had exactly the same text and that duplication may be contributing to the very low page authority for most URLs. The duplicate h1 appears in line 54-54 (see below) of the home page: www.nyc-officespace-leader.com: itemscope itemtype="http://schema.org/LocalBusiness" style="position:absolute;top:-9999em;"> <span<br>itemprop="name">Metro Manhattan Office Space</span<br> <img< p="">But the above refers to schema" so is this really duplicate H1 or is there an exception if the H1 is within a schema? Also, I was told that the company street address and city and state were set up incorrectly as part of an alt tag. However these items also appear as schema in lines 49-68 shown below: Dangerous for me to perform surgery on the code without being certain about these key items!! Could ask my developer, however they may be uncomfortable considering that they set this up in the 1st place. So the view of neutral professionals would be highly welcome! itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
Intermediate & Advanced SEO | | Kingalan1
<span<br>itemprop="streetAddress">347 5th Ave #1008
<span<br>itemprop="addressLocality">New York
<span<br>itemprop="addressRegion">NY
<span<br>itemprop="postalCode">10016<div<br>itemprop="brand" itemscope itemtype="http://schema.org/Organization">
---------------------------------------------------------------------------</div<br></span<br></span<br></span<br></span<br></img<>0 -
Schema for a discount
Hi! I'm trying to implement schema for a discount and it doesn't seem to be working. Is this the correct code? NAME OF ORDER HERE are $DISCOUNT HERE What am I missing? Thanks!
Intermediate & Advanced SEO | | 199580 -
Schema.org snippet for thumbs up-down reviews
Hi guys, I'm deep into the Schema.org meta-tags implementation for the reviews on my website and I'd love to know how do you think I should implement it when I have Positive-Negative reviews as opposed to star ratings. I couldn't find a site that had this with schema tags for reference. Fiverr used to have thumbs up/down, but recently changed to star rating. On our services marketplace we allow users to review the providers they worked with and ask them for a positive-negative review - thumbs up/down with an additional open text area. I thought about adding a schema.org meta-tags like this: Lets assume one of our providers got two reviews, one is positive and the second is negative. So, first I thought about adding an aggregateReview meta-tag on top, just like this: And also add a meta-tag for any review, like this: Two days ago by
Intermediate & Advanced SEO | | ShaqD
Kareem Abdul-Jabbar
Joe is a great guy, I'd recommend him to my friends. Does that make sense? Has anyone had the chance to implement a schema.org meta tags for this kind of situation or familiar with a website who does it that way? Thanks so much for your help! Shaqd0 -
Moving from a .org to a .com
We have been a .org website for as long as the web as been around. We just recently got the .com for our organization and wondered what the transition process would be like. We offer a lot of content to help parents with parenting and so as a content driven site we have about 13k external links and 1,200 linking root domains links to our site. Will we loose all our links in the transition to the .com? Is there a way to do this well that helps our brand and also retains our google ranking? Thanks so much for any and all help.
Intermediate & Advanced SEO | | movieguide0 -
If I own a .com url and also have the same url with .net, .info, .org, will I want to point them to the .com IP address?
I have a domain, for example, mydomain.com and I purchased mydomain.net, mydomain.info, and mydomain.org. Should I point the host @ to the IP where the .com is hosted in wpengine? I am not doing anything with the .org, .info, .net domains. I simply purchased them to prevent competitors from buying the domains.
Intermediate & Advanced SEO | | djlittman0