Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Duplicate Content on Press Release?
-
Hi,
We recently held a charity night in store. And had a few local celebs turn up etc...
We created a press release to send out to various media outlets, within the press release were hyperlinks to our site and links on certain keywords to specific brands on our site.
My question is, should we be sending a different press release to each outlet to stop the duplicate content thing, or is sending the same release out to everyone ok?
We will be sending approx 20 of these out, some going online and some not.
So far had one local paper website, a massive football website and a local magazine site. All pretty much same content and a few pics.
Any help, hints or tips on how to go about this if I am going to be sending out to a load of other sites/blogs?
Cheers
-
I think the only time you need to be worried about this is if you have the exact same content published on your own website/blog.
If you do, ensure you add a
rel="author"link (to either author page on site or Google+ profile) and that your webpage is indexed in the search engine before any other site publish identical or similar content. -
thanks for your responses. the press release hasn't been submitted to a pr website. i have emailed indivual sites/blogs and newspapers to see if they will publish the charity night we did.
so it is all real news of an event that actually happened.
cheers
-
Since you are actually distributing "Real News" and not just fluff news to target keywords for SEO - I would think "spinning" it would be worse....
But to be honest - It is a hard question to answer - as Technically a press release is not supposed to be posted on others sites word for word --- a press release is to bait journalists/bloggers to write about your story - Only once the days of easy manipulation was it turned into some other type of "link building" strategy.
I would suggest submitting the same one - But with sites like PRweb, it is hard these days to really justify it, as to be honest is it not just a big network to gain links?
IMHO of course
-
Not necessarily -
Alot of PRWebs high authority distribution network is Nofollow
Also just because it is picked up, does not mean it is not duplicate content - or will not be treated as dup content in the future
Over the past few years I have personally seen a massive depreciation of Online Press Release distribution "White Hat" SEO benefits.
I also am not sure I would agree post Panda/Penguin - that Press releases are a good way to pass "Link Juice"
I am not saying it is a lost cause, but just feel your assesment is a little circa 2009, 2010
-
I use PRWeb to distribute press releases, and while each press release gets picked up anywhere by 30 - 100 news outlets, I haven't yet noticed any issues with it being tagged as duplicated content.....it's more so a way to get link juice to your website. If multiple news sources publish the same press release it doesn't reflect negatively on your site metrics, it's a good thing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I avoid duplicate content for a new landing page which is the same as an old one?
Hello mozers! I have a question about duplicate content for you... One on my clients pages have been dropping in search volume for a while now, and I've discovered it's because the search term isn't as popular as it used to be. So... we need to create a new landing page using a more popular search term. The page which is losing traffic is based on the search query "Can I put a solid roof on my conservatory" this only gets 0-10 searches per month according to the keyword explorer tool. However, if we changed this to "replacing conservatory roof with solid roof" this gets up to 500 searches per month. Muuuuch better! The issue is, I don't want to close down and re-direct the old page because it's got a featured snippet and sits in position 1. So I'd like to create another page instead... however, as the two are effectively the same content, I would then land myself in a duplicate content issue. If I were to put a rel="canonical" tag in the original "can I put a solid roof...." page but say the master page is now the new one, would that get around the issue?
Intermediate & Advanced SEO | | Virginia-Girtz0 -
Directory with Duplicate content? what to do?
Moz keeps finding loads of pages with duplicate content on my website. The problem is its a directory page to different locations. E.g if we were a clothes shop we would be listing our locations: www.sitename.com/locations/london www.sitename.com/locations/rome www.sitename.com/locations/germany The content on these pages is all the same, except for an embedded google map that shows the location of the place. The problem is that google thinks all these pages are duplicated content. Should i set a canonical link on every single page saying that www.sitename.com/locations/london is the main page? I don't know if i can use canonical links because the page content isn't identical because of the embedded map. Help would be appreciated. Thanks.
Intermediate & Advanced SEO | | nchlondon0 -
Duplicate content on URL trailing slash
Hello, Some time ago, we accidentally made changes to our site which modified the way urls in links are generated. At once, trailing slashes were added to many urls (only in links). Links that used to send to
Intermediate & Advanced SEO | | yacpro13
example.com/webpage.html Were now linking to
example.com/webpage.html/ Urls in the xml sitemap remained unchanged (no trailing slash). We started noticing duplicate content (because our site renders the same page with or without the trailing shash). We corrected the problematic php url function so that now, all links on the site link to a url without trailing slash. However, Google had time to index these pages. Is implementing 301 redirects required in this case?1 -
No-index pages with duplicate content?
Hello, I have an e-commerce website selling about 20 000 different products. For the most used of those products, I created unique high quality content. The content has been written by a professional player that describes how and why those are useful which is of huge interest to buyers. It would cost too much to write that high quality content for 20 000 different products, but we still have to sell them. Therefore, our idea was to no-index the products that only have the same copy-paste descriptions all other websites have. Do you think it's better to do that or to just let everything indexed normally since we might get search traffic from those pages? Thanks a lot for your help!
Intermediate & Advanced SEO | | EndeR-0 -
Tabs and duplicate content?
We own this site http://www.discountstickerprinting.co.uk/ and just a little concerned as I right clicked open in new tab on the tab content section and it went to a new page For example if you right click on the price tab and click open in new tab you will end up with the url
Intermediate & Advanced SEO | | BobAnderson
http://www.discountstickerprinting.co.uk/#tabThree Does this mean that our content is being duplicated onto another page? If so what should I do?0 -
Best practice for duplicate website content: same root domain name but different extension
Hi there I have a new client who has two websites: http://www.bayofislandsteambuilding.co.nz
Intermediate & Advanced SEO | | turnbullholdingsltd
http://www.bayofislandsteambuilding.org.nz They are the same in every regard apart from the domain extension (.co.nz & .org.nz) which is likely to be causing them issues with Google ranking given the huge amount of duplicate content. What is the best practice approach to fixing this? Normally, if I was starting from scratch, I would set one of the extensions as an alias which redirects to the main domain. Thanks in advance. Laurie0 -
Can PDF be seen as duplicate content? If so, how to prevent it?
I see no reason why PDF couldn't be considered duplicate content but I haven't seen any threads about it. We publish loads of product documentation provided by manufacturers as well as White Papers and Case Studies. These give our customers and prospects a better idea off our solutions and help them along their buying process. However, I'm not sure if it would be better to make them non-indexable to prevent duplicate content issues. Clearly we would prefer a solutions where we benefit from to keywords in the documents. Any one has insight on how to deal with PDF provided by third parties? Thanks in advance.
Intermediate & Advanced SEO | | Gestisoft-Qc1 -
Capitals in url creates duplicate content?
Hey Guys, I had a quick look around however I couldn't find a specific answer to this. Currently, the SEOmoz tools come back and show a heap of duplicate content on my site. And there's a fair bit of it. However, a heap of those errors are relating to random capitals in the urls. for example. "www.website.com.au/Home/information/Stuff" is being treated as duplicate content of "www.website.com.au/home/information/stuff" (Note the difference in capitals). Anyone have any recommendations as to how to fix this server side(keeping in mind it's not practical or possible to fix all of these links) or to tell Google to ignore the capitalisation? Any help is greatly appreciated. LM.
Intermediate & Advanced SEO | | CarlS0