Merging four sites into one... Best way to combine content?
-
First of all, thank you in advance for taking the time to look at this.
The law firm I work for once took a "more is better" approach and had multiple websites, with keyword rich domains. We are a family law firm, but we have a specific site for "Arizona Child Custody" as one example. We have four sites.
All four of our sites rank well, although I don't know why. Only one site is in my control, the other three are managed by FindLaw. I have no idea why the FindLaw sites do well, other than being in the FindLaw directory. They have terrible spammy page titles, and using Copyscape, I realize that most of the content that FindLaw provides for it's attorneys are "spun articles."
So I have a major task and I don't know how to begin.
- First of all, since all four sites rank well for all of the desired phrases-- will combining all of that power into one site rocket us to stardom? The sites all rank very well now, even though they are all technically terrible. Literally.
I would hope that if I redirect the child custody site (as one example) to the child custody overview page on the final merged site, we would still maintain our current SERP for "arizona child custody lawyer."
I have strongly encouraged my boss to merge our sites for many reasons. One of those being that it's playing havoc with our local places. On the other hand, if I take down the child custody site, redirect it, and we lose that ranking, I might be out of a job.
Finally, that brings me down to my last question.
- As I mentioned, the child custody site is "done" very poorly. Should I actually keep the spun content and redirect each and every page to a duplicate on our "final" domain, or should I redirect each page to a better article? This is the part that I fear the most.
I am considering subdomains. Like, redirecting the child custody site to childcustody.ourdomain.com-- I know, for a fact, that will work flawlessly. I've done that many times for other clients that have multiple domains. However, we have seven areas of practice and we don't have 7 nice sites. So child custody would be the only legal practice area that has it's own subdomain. Also, I wouldn't really be doing anything then, would I? We all know 301 redirects work.
What I want is to harness all of this individual power to one mega-site.
Between the four sites, I have 800 pages of content.
I need to formulate a plan of action now, and then begin acting on it. I don't want to make the decision alone. Anybody care to chime in?
Thank you in advance for your help. I really appreciate the time it took you to read this.
-
I like this strategy. As you add new better content, you can add nice links from the old bad content. You can have a constant source of links from relevant sites. Sweet!
-
Well, Google isn't going to punish you for owning 4 different websites, it's perfectly fine to own multiple web properties that drive traffic to your business. In fact, you're diversifying your risk by having multiple sites, since if one drops in rankings, you still have 3 others.
If the other sites are spammy, why would you want that content on your main site anyway? Just include links from the 3 other sites, and point them all to your flagship site. That way your main site still gets the SEO boost, and you can build it out however you want, while you don't lose traffic from the other 3 sites.
-
Thank you Takeshi.
The reason I want to merge them is because we are a major law firm in Phoenix and I think it's search engine spam to try and nail google with niche content sites. Because, really, other than the front page optimization-- they really aren't "niche" sites at all. They just have niche domains and a niche front page description.
Beyond that, nothing but spun content and crappy pages with titles like this:
Phoenix Arizona Divorce Lawyer | Child Custody Lawyer | Child Custody Help | Phoenix Tempe Mesa Tucson | Child Custody Lawyers
I feel that it's "index" spam for us to have multiple sites. What is the "white hat" argument for having multiple websites, for one law firm, in one major metropolitan area? How could I justify it to Matt Cutts?
-
Maybe keep all micro sites and just point them to one domain from there on out.
-
Sounds like a big and risky endeavor, although there could be potential benefits.
Why are you considering merging the sites if they are already ranking well for their keywords? Are they not ranking high enough? If it ain't broke...
A better strategy might be to just build more links and add more content to the sites you have. Another area you could focus your efforts on is conversion rate optimization. You're already getting all this traffic for desirable keywords, so you can boost your client's ROI by figuring out how to turn more of that traffic into leads.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social engineering content detected
hello, i have Got Social engineering content detected Message on webmaster tools on my around 20 sites, i have checked on server cleared, all unnecessary folders, But still i am not getting rectified this issue. One more error i got is Remove the deceptive content, But there is no any content on website which can harm my site, so kindly help & tell us steps we need take to resolve this issue, i am facing it from 10 days, yet not able to resolve, thnx in advance
White Hat / Black Hat SEO | | rohitiepl0 -
Should I Even Bother Trying To Recover This Site After Google Penguin?
Hello all, I would like to get your opinion on whether I should invest time and money to improve a website which was hit by Google Penguin in April 2014. (I know, April 2014 was nearly 2 years ago. However, this site has not been a top priority for us and we have just left until now). The site is www.salmonrecipes.net Basically, we aggregated over 700 salmon recipes from major supermarkets, famous chefs, and others (all with their permission) and made them available on this site. It was a good site at the time but it is showing its age now. For a few years we were occasionally #1 on Google in the US for "salmon recipes", but normally we would be between #2 and #4. We made money from the site almost entirely through Adsense. We never made a huge amount, but it paid our office rent every month, which was handy. We also built up an email database of several thousand followers, but we've not really used this much. (Yet). In the year from 25th April 2011 to 24th April 2012 the site attracted just over 500k visits. After the rankings dropped due to Google Penguin, traffic dropped by 77% in the year from 25th April 2011 to 24th April 2012. Rankings and traffic have not recovered at all, and are only getting worse. I am happy to accept that we deserved our rankings to fall during the Google Penguin re-shuffle. I stupidly commissioned an offshore company to build lots of links which, in hindsight, were basically just spam, and totally without any real value. However they assured me it was safe and I trusted them, despite my own nagging reservations. Anyway, I have full details of all the links they created, and therefore I could remove many of these 'relatively' easily. (Of course, removing hundreds of links would take a lot of time). My questions ... 1. How can I evaluate the probability of this site 'recovering' from Google Penguin. I am willing to invest time/money on link removal and new (ethical) SEO work if there is a reasonable chance of regaining a position in the top 5 on Google (US) for "salmon recipes" and various long-tail terms. But I am keen to avoid spending time/money on this if it is unlikely we will recover. How can I figure out my chances? 2. Generally, I accept that this model of site is in decline. Relying on Google to drive traffic to a site, and on Google to produce revenue via its Adsense scheme, is risky and not entirely sensible. Also, Google seems to provide more and more 'answers' itself, rather than sending people to e.g. a website listing recipes. Given this, is it worth investing any money in this at all? 3. Can you recommend anyone who specialises in this kind of recovery work. (As I said, I have a comprehensive list of all the links that were built, etc). OK, that is all for now. I am really looking forward to whatever opinions you may have about this. I'll provide more info if required. Huge thanks
White Hat / Black Hat SEO | | smaavie
David0 -
Obscene anchor text linking to non-existent pages on my site
My website seems to be rapidly accumulating links from what seem to be reputable websites and which are going to non-existent pages on my website. The anchor text of many of these links is obscene. Here is the URL of one of the pages that is linking to me. I contacted the originating site a couple of weeks ago and they are looking into it but I've not heard back. I'm guessing the originating sites have been hacked. Should I be concerned? Why are they linking to pages on my site that don't exist? http://www.radicalartistsagency.com/htmlarea/language/0content_abo_utus.html Looking at the page source of this page reveals the hidden links.
White Hat / Black Hat SEO | | MartinDS0 -
Lots of websites copied my original content from my own website, what should I do?
1. Should I ask them to remove and replace the content with their unique and original content? 2. Should I ask them to link to the URL where the original content is located? 3. Should I use a tool to easily track these "copycat" sites and automatically add links from their site to my site? Thanks in advance!
White Hat / Black Hat SEO | | esiow20130 -
My site www.sriindustries.com dropped to back page penguin 2.1
My website penguin 2.1 dropped back to page 5 and beyond, can you help me to come out from this ? My head is breaking, also I would like to know how to be on top for local business search (maps)
White Hat / Black Hat SEO | | synchronyinfo0 -
Is it a duplicate content ?
Hi Please check this link : http : // www . speedguide . net/news/yahoo-acquires-email-management-app-xobni-5252 it's a post where the admin just write the first 200-300 words and then insert the "read more here" which links to the original post This make the website active as the admin always add new content but is this not against google rules as it's a duplicate content ?? Can you tell me the name of this strategy ? Is this really work to make the website active ??
White Hat / Black Hat SEO | | loumi0 -
Content ideas?
We run a printing company and we are struggling to come up with unique content people will actually want to know, is there any way of getting the ball rolling? We were thinking of ideas such as exhibition guide but this seems to have been overdone. Any help would be appreciated.
White Hat / Black Hat SEO | | BobAnderson0 -
Can anyone recommend a Google-friendly way of utilising a large number of individual yet similar domains related to one main site?
I have a client who has one main service website, on which they have local landing pages for some of the areas in which they operate. They have since purchased 20 or so domains (although in the process of acquiring more) for which the domain names are all localised versions of the service they offer. Rather than redirecting these to the main site, they wish to operate them all separately with the goal of ranking for the specific localised terms related to each of the domains. One option would be to create microsites (hosted on individual C class IPs etc) with unique, location specific content on each of the domains. Another suggestion would be to park the domains and have them pointing at the individual local landing pages on the main site, so the domains would just be a window through which to view the pages which have already been created. The client is aware of the recent EMD update which could affect the above. Of course, we would wish to go with the most Google-friendly option, so I was wondering if anyone could offer some advice about how would be best to handle this? Many thanks in advance!
White Hat / Black Hat SEO | | AndrewAkesson0