Is it negative to put a backlink into the footer's website of our clients ?
-
Hello there !
Everything is in the subject of this post but here is the context : we are a web agency and we, among others, build websites for our clients (most of them are shops). Until now, we put a link in their footer, like "developped by MyWebShop".
But we don't know if it is bad or not. With only one website we can have like hundred of backlinks at once, but is it good for SEO or not ? Will Google penalize us thinking that is blackhat practices ? Is it better to put our link in the "legal notices" or "disclaimer" part of the websites ?
What is the best practice for a lasting SEO ?
I hope you understand my question,
Thnak you in advance !
-
I asked a similar question to this here http://www.seomoz.org/q/site-wide-footer-links-or-single-website-credits-page and it has possibly useful answers. I'd be interested to hear your views on whether to: A) create site-wide footer links on all pages of my client sites (varying anchor) B) just create a "Website Credits" page and include this inthe sitemap C) create site wide footer links to the website credits page, and link from this back to my site I look forward to hearing your views...
-
I'm actually not sure I agree. From a theoretical, PageRank-passing perspective, sitewide links are better. From a penalty/risk perspective, 1000s of sitewide links can lead to a ton of links coming from very few unique domains, which can start to look suspicious. I actually think you might see less devaluation by limiting the footer links to a couple of strong pages on each client site.
-
Practically, I think Julie is right, but I have seen heavy devaluation of these footer links in the past year or two. They'll still count for something, but not a lot. The only warning I'd add is that I wouldn't create a situation where these are your ONLY links. You could risk looking like a link farm and even a potential penalty at that point. These easy links should be only one part of your link-building strategy.
I'd also highly encourage diversity. Mix up the anchor text, as long as it's relevant, and maybe even put the link different places. If you can get contextual links somehow (not footers or sidebars), that's a huge plus. The more you can mix it up, the better.
-
From a pure SEO perspective, it's better to have the link in the footer appearing on each page.
-
Speaking personally I'm not in favor of it but more from an appearance perspective. I've seen a lot of cases where this is abused by smaller operations who aren't taking their customer's overall outbound link profiles into account. We've inherited projects where the previous designer put about 100 words into the META author tag spamming his keywords, and then in addition put at least a paragraph of ALT text on his footer link. The client didn't even know it was there, or what it necessarily meant.
I also think it detracts from the appearance/professionalism of larger clients sites. I think personally I'm moving towards either very subtle and small center-footer links, with the full knowledge of the client, or a paragraph and link on the About US/Partners page. Note this is my opinion on what we're doing and not meant as an indictment of anyone else's practices.
-
Thanks for your "enlightenment"
I wonder if it wouldn't be better (on the pure seo perspective) to only put a link on the credit page for exemple ?
-
This is standard practice of almost all web design agencies. Giant blog platforms like Wordpress and Blogger also put in a credit link by default. The presence of a credit link like you described the footer will not hurt you in any way.
There is some debate about whether or not it will help you at all (I think it will -- footer links are greatly discounted, but still seem to count for something) but it won't hurt, and it makes sense from a branding/advertising perspective.
-
I know with Panda 3.3 update this past week, there has been some change to the way Google interprets back links. So, I'll be curious what the opinions of other people would be. Personally, I wouldn't put a link in the footer of client sites........just my opinion.....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strange backlinks
I'm a dentist and I keep getting my images turning up on pages where there are hundreds of images of dental procedures, linking out to dentists all over the world. It's not -ve SEO I don't think. There's just not enough of it to be that. The images are linking back to me with follow links (but worthless) and the pages are indexed with low to moderate 10-30 DA (that's old DA) and the new link explorer is showing them as worthless - so well done new link explorer! I'm not worried they are harming my site because I'm sure they're being ignored by google. But is there some evil black-hat scam going on that i'm not aware of? Should I disavow? I don't care that they're using our images. They are watermarked and they are linking back to us. I just don't understand the point of such a site either? Is it a precursor to something more malevolent or spammy? **So my question is - is this harmful or should I just let the crazy internet be crazy and not interfere? 🙂 ** I'm always wary of disavowing.
White Hat / Black Hat SEO | | Smileworks_Liverpool0 -
How to find Spam Website?
Hi guys, I'm seo newbie and really want to find websites that hurt seo ranking to avoid get link. Which tools or trick can help me to find those site?
White Hat / Black Hat SEO | | denakalami0 -
What is the difference between rel canonical and 301's?
Hi Guys I have been told a few times to add the rel canonical tag to my category pages - however every category page actually is different from the other - besides the listings that I have for my staff on each pages. Some of them specialise in areas that cross over in other areas - but over really if I'm re directing for eg: Psychic Readings over to Love and Relationships because 5 of my staff members are in both categories - the actual delivering of content and in depth of the actual category which skills are provided at different levels don't justify me creating a rel tag from Psychic Readings over to Love and Relationships just because i have 5 staff members listed under both categories. Tell me have I got this right or completely wrong? Here is an eg: Psychic Readings category https://www.zenory.com/psychic-readings And love and relationships category - https://www.zenory.com/love-relationships Hope this makes sense - I really look forward to your guys feedback! Cheers
White Hat / Black Hat SEO | | edward-may0 -
Our site has too many backlinks! How can we do a bad backlink audit?
Webmaster Tools is saying we have close to 24 million links to our site. The site has been around since the mid 90s and has accumulated all these links since. We also have our own network of sites that have links in their templates to our main site. I'm fighting to get these links "nofollow"'d but upper management seems scared to alter this practice. This past year we've found our rankings have dropped significantly and suspect it's due to some spammy backlinks or being penalized for doing an accidental link scheme network. 24 million links is too many to check manually for using the disavow tool and it seems that bulk services out there to check backlinks can't even come close. What's an SEO to do?
White Hat / Black Hat SEO | | seoninjaz0 -
What happens when content on your website (and blog) is an exact match to multiple sites?
In general, I understand that having duplicate content on your website is a bad thing. But I see a lot of small businesses (specifically dentists in this example) who hire the same company to provide content to their site. They end up with the EXACT same content as other dentists. Here is a good example: http://www.hodnettortho.com/blog/2013/02/valentine’s-day-and-your-teeth-2/ http://www.braces2000.com/blog/2013/02/valentine’s-day-and-your-teeth-2/ http://www.gentledentalak.com/blog/2013/02/valentine’s-day-and-your-teeth/ If you google the title of that blog article you find tons of the same article all over the place. So, overall, doesn't this make the content on these blogs irrelevant? Does this hurt the SEO on these sites at all? What is the value of having completely unique content on your site/blog vs having duplicate content like this?
White Hat / Black Hat SEO | | MorganPorter0 -
Does Anybody Know Who Interflora's SEO Company Is (Or Was)?
In light of the recent penalty put on the Interflora site, does anybody know who their SEO company is or was (or if they were doing it in house)? Also, do you think SEO companies that are responsible for things like this should be named and shamed?
White Hat / Black Hat SEO | | jasarrow0 -
So what's up with UpDowner.com?
I've noticed these guys in link profiles for several sites I manage. They'll usually show up around 1,000-10,000 times in the backlink profile. From what I can tell they index websites, build up keyword relationships, and then when you search for something on their site (e.g. poker) they'll present a list of related sites with stats about them. The stats seem to be yanked straight from Alexa. Where the backlink comes from is that every time 'your' site shows up for a search result they'll put a little iframe that contains your site. This means if your site's name/keywords are pretty broad, you could be showing up thousands and tens of thousands of times as being linked from these guys on their pages that Google indexes. And Google indexes, boy do they ever. At the height, they had over 53 million pages indexed. That has apparently shrunk now to around 25 million. I believe their strategy is to generate a crap-load of automated content in the hopes they can cash in on obscure long tails. So my questions for you guys are: Are you seeing them in your backlinks too? Should I block their spider/referrers? What is their deal man?
White Hat / Black Hat SEO | | icecarats0 -
Does Google Penalize for Managing multiple Google Places from the same IP Address? Can you manage from same google account or separate? Or does it matter since it's created from the same IP?
I manage a number of client's Google Places from the same IP and heard this is not a good thing. Are there Do's and Don'ts when managing multiple Google Places? Create separate google accounts for each or can you use the same account?
White Hat / Black Hat SEO | | Souk0