Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best layout pages for SEO
-
Dear all,
what would be the ideal layout of a webpage for SEO? How would a homepage and landingspage look like?
Thanks in advance!
Best regards,
Ben
-
Dear Ruslan,
thanks for your input. It is insightful. I meant, though, what is the ideal wireframe layout for seo of a webpage. So how does the ideal structure of a webpage for seo should look like?
Thanks again for your input!
-
Hey Ben,
There many various factors need to be counted in on-page optimisation before you start linkbuilding.
- First of all make sure that your pages are accessible to Search Engines, check robots.txt
- Check if you keywords repeat several times (2-3 is enough) in your page's content
- It will be good if you will have the keyword in your page title, but don't keep only the keyword
for instance if your keyword is "dhow cruise" then the title can be "Unforgettable dhow cruise in US" - Avoid keyword stuffing in Document
- Avoid multiple titles on one page
- No more than one canonical URL tag
(correlation research has shown that pages which employ the targeted keyword(s) at the front of the title tag benefit greatly in the rankings. There is a direct relationship between proximity to the front of the title element and prominence/rankings as seen by the engines, and the further back in the page title the keyword appears, the worse the correlation with high rankings) - Keyword usage in image ALT attribute
- It should be less than 200 words on a page
- Appropriate usage of H1 tag (1 times is enough)
- Meta Keywords and Meta description should be filled it
- Keyword Usage in Bold/Strong/Emphasized/Italics also might help
- Avoid Excessive External Links
- Avoid long URLs
- Don's use a lot of ads on page
Also you can check this article about page layout http://www.vanseodesign.com/seo/page-layout-algorithm/
Cheers,
Russel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix non-crawlable pages affected by CSS modals?
I stumbled across something new when doing a site audit in SEMRUSH today ---> Modals. The case: Several pages could not be crawled because of (modal:) in the URL. What I know: "A modal is a dialog box/popup window that is displayed on top of the current page" based on CSS and JS. What I don't know: How to prevent crawlers from finding them.
Web Design | | Dan-Louis0 -
Weird Layout on Initial Website Load?
Whenever I open my site from an uncached source, like google incognito, for a split second it displays purple links and a white background while it loads the rest of the content. I've included a screenshot. Is there any way to fix that.? The site is www.kemprugegreen.com. u8P9q
Web Design | | KempRugeLawGroup1 -
Community Discussion: UX & SEO – Your experience?
We've been looking at the relationship between SEO & UX a bit more closely lately on the blog. Our good pal Cyrus started the wheels turning with a tweet: https://twitter.com/CyrusShepard/status/748296076411625473 ...and that morphed into a Whiteboard Friday idea, which was filmed and posted here: https://moz.com/blog/ux-vs-seo-whiteboard-friday We shared the story of one site that enjoyed rapid growth and that subsequently battled with managing that UX/SEO relationship on Thursday. And it's hard, right? UX and SEO teams often operate independently of one another, and may make decisions that affect one another's work. Sometimes it's a "hindsight is 20/20" situation. Sometimes the answer is so radical and impactful that you may want to settle for a "safe" alternative. I'd imagine many of you have encountered some big issues with user experience and search optimization in your day-to-day over the years. What's the most difficult situation you've encountered with this? How did you resolve it? (I'd bet money on there being some really creative solutions out there :). Is there a particularly challenging situation you're struggling with now that you'd want to share & crowdsource ideas for?
Web Design | | FeliciaCrawford3 -
Lots of Listing Pages with Thin Content on Real Estate Web Site-Best to Set them to No-Index?
Greetings Moz Community: As a commercial real estate broker in Manhattan I run a web site with over 600 pages. Basically the pages are organized in the following categories: 1. Neighborhoods (Example:http://www.nyc-officespace-leader.com/neighborhoods/midtown-manhattan) 25 PAGES Low bounce rate 2. Types of Space (Example:http://www.nyc-officespace-leader.com/commercial-space/loft-space)
Web Design | | Kingalan1
15 PAGES Low bounce rate. 3. Blog (Example:http://www.nyc-officespace-leader.com/blog/how-long-does-leasing-process-take
30 PAGES Medium/high bounce rate 4. Services (Example:http://www.nyc-officespace-leader.com/brokerage-services/relocate-to-new-office-space) High bounce rate
3 PAGES 5. About Us (Example:http://www.nyc-officespace-leader.com/about-us/what-we-do
4 PAGES High bounce rate 6. Listings (Example:http://www.nyc-officespace-leader.com/listings/305-fifth-avenue-office-suite-1340sf)
300 PAGES High bounce rate (65%), thin content 7. Buildings (Example:http://www.nyc-officespace-leader.com/928-broadway
300 PAGES Very high bounce rate (exceeding 75%) Most of the listing pages do not have more than 100 words. My SEO firm is advising me to set them "No-Index, Follow". They believe the thin content could be hurting me. Is this an acceptable strategy? I am concerned that when Google detects 300 pages set to "No-Follow" they could interpret this as the site seeking to hide something and penalize us. Also, the building pages have a low click thru rate. Would it make sense to set them to "No-Follow" as well? Basically, would it increase authority in Google's eyes if we set pages that have thin content and/or low click thru rates to "No-Follow"? Any harm in doing this for about half the pages on the site? I might add that while I don't suffer from any manual penalty volume has gone down substantially in the last month. We upgraded the site in early June and somehow 175 pages were submitted to Google that should not have been indexed. A removal request has been made for those pages. Prior to that we were hit by Panda in April 2012 with search volume dropping from about 7,000 per month to 3,000 per month. Volume had increased back to 4,500 by April this year only to start tanking again. It was down to 3,600 in June. About 30 toxic links were removed in late April and a disavow file was submitted with Google in late April for removal of links from 80 toxic domains. Thanks in advance for your responses!! Alan0 -
Confluence and SEO
I think this is a difficult question so apologies in advance and any help would be appreciated! We currently have a large amount of support center content sitting on our main pages which we don’t think is very effective (mainly basic how to guides). We think it is difficult for visitors to understand and the UI is very poor. In order to solve this we’re currently moving this content onto a subdomain using Confluence, a wiki based team collaboration tool (from a company called Atlassian). What we’re planning on doing is very much like what Atlassian themselves have done on this page: https://confluence.atlassian.com/display/ALLDOC/Atlassian+Documentation What are the SEO issues / dangers that I need to consider before moving this content? I’m assuming that as this content will still be on the same domain then we can minimise link equity / authority loss by setting up re-directs to the new content. Also, has anyone had any experience of using Confluence and whether individual pages can be optimised for SEO? I notice that there are lots of add-ins that can be used, one of which is an SEO add-on which allows you to customise things like meta description tags.
Web Design | | RG_SEO0 -
Link colour on page?
I always thought that the link colour has to be different from text colour? I have come across a site http://www.printandpackaging.co.uk/ and it has made me question this belief, they seem to only have bolded the link which would be very nice if this is fine.
Web Design | | BobAnderson0 -
Landing pages vs internal pages.
Hey everyone I have run into a problem and would greatly appreciate anyone that could weigh in on it. I have a web client that went to an outside vendor for marketing. The client asked me to help them target some keywords and since I am new to the SEO world I have proceeded by researching the best keywords for the client. I found 6 that see excellent monthly searches. I then registered the .com and or .net domain names that match these words. I then started building landing pages that make reference to the keyword and then have links to his site to get more info. My customer sent the first of these sites to the marketer and he says I am doing things all wrong. He says rather then having landing pages like this I should just point the domain names at internal pages to the website. He also says that I should not have different looks for the landing pages from the main site and that I should have the full site menu on each landing page. I wanted to here what everyone here has to say about the pros and cons of the way to do this cause the guy giving the advice to me has a lower ranking site then I do and I have only started working on getting my site ranked this year. He has atleast according to him been doing this forever. Thanks, Ron
Web Design | | bsofttech0 -
Do you suggest a SEO Plug-in for Dreamweaver?
I would like to know it there is any plug-in for Dreamweaver that helps our SEO work
Web Design | | Naghirniac0