Transfer a Main Domain to a Sub-Domain
-
My IT department tells me they want to transfer my main site domain, which has been in existence since 1999 as an e-commerce site (maindomain.com) to a sub-domain (www2.maindomain.com) or a completely new domain (newdomain.net). This is because we are launching a new website and B2C e-commerce engine, but we still have to maintain the legacy B2B e-commerce engine which contains hard-coded URLs, and both systems can't use the same domain.
I've been researching the issue across SEOmoz, but I haven't come across this exact type of scenario (mostly I've seen a sub-domain to new domain).
I see major problems with their proposal, including negative SEO impact, loss of domain authority/ranking and issues with branding.
Does anyone know the exact type of impact I can expect to see in this scenario and specific steps I should go about to minimize the impact?
Btw, I will be using Danny Dover's guide on properly moving domains where appropriate.
Thanks!
-
It goes without saying but also ensure that as well as 301'ing all the old URL's, that you create a robots.txt to stop Google potentially spidering the new subdomain which contains the legacy files.
Best of luck!
-
If the current site is getting a lot of traffic and the new site would be a drastic change from the current site, I would look into hiring a coder to fix the hardcoded urls issue.
Everything you mentioned is plausible if not probable including negative SEO impact, loss of domain authority/ranking and issues with branding.
If the new site is going to be on different pages, make sure you 301 redirect the old pages to the new subdomain/domain. Aside from that, can't really do much =/
Good luck,
Oleg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Buying Domains with Keywords but no PA, no content
MOZ Community, I am trying to gauge both the potential upside and downside of buying a few (relatively long) URLs that encompass some new keywords that are surfacing in our industry and creating permanent redirects to our branded website. [This wasn't my idea!] These URLs haven't previously had any content or owners so their domain authority is low. Will Google still ding us for this behavior? I hope not but I worry that there might be some penalty for having a bunch of redirects pointing at our site. I have read that google will penalize you for buying content-rich sites with high DA and redirecting those URLs to your site but I am unclear about this other approach. It seems like a fairly mundane (and fruitless) play. I tried to explain that we won't reap any SEO rewards for owning these URLS (if there is no content) but that wasn't really heard. Thanks for any resources or information you can share! I would appreciate any resources.
Technical SEO | | ColleenHeadLight0 -
Using one domain for email and another domain for your website, but redirects...
Hello - We are rebranding and our new name is fairly lengthy. We own all main domain versions of our brand name - .com, .new and .org - There is a very high search volume for the new brand name as it is a merger of 2 popular existing brands so want to take advantage of that and use our full name within our website domain name. However, since the name is a little long as mentioned - 25 characters - we also own the 3 character acronym of the new brand so we are debating on using the acronym for our new email addresses. ie name@abc.com so it is user friendly. We would obviously redirect the acronym email domain to point to the longer website domain. Are there any negative SEO effects if we do that? Use the longer domain for the website and shorter acronym for our email? Thank you
Technical SEO | | KRBishopBh1 -
Same URL for languages sub-directories
Hi All, I have a main domain and 9 different subdirectories for languages, example: www.example.com/page.html www.example.com/uk/page-uk.html www.example.com/es/page-es.html we are implementing hreflang tags for the languages, but we are thinking to get rid of the dashes on the languages URL: -uk or -es, so it will be: www.example.com/page.html www.example.com/uk/page.html www.example.com/es/page.hrml would this be a problem? to have same page names even if they are in different subdirectories? would we need to add canonical tags, at lease for the main domain URLs? www.kornferry.com/page.html Thank you, Rachel
Technical SEO | | RaquelSaiz0 -
Sub Domain Redirect
Hey Everyone, Here is the situation : Currently, a website's sub domain is being redirected to the main website home page. We're having issues getting the sub domain pages indexed. Just want to confirm that it is because of the redirect on the sub domain URL. Should we kill the sub domain redirect and set it up as it's own page? Will that solve the indexing issue for the sub domain pages. More explanation below: subdomain.domain.com currently redirects to domain.com We're having issues indexing pages belonging to the sub domain ( subdomain.url.com/page1 or subdomain.url.com/page2) Appreciate your input in advance. Cheers,
Technical SEO | | SEO5Team0 -
Blogging on multiple domains
We have three different domains for geotargeting (za,uk and .com). Each site at at the moment has the same content with only country specific details changed like currency etc. What is the best way to get maximum SEO benefit when posting new content.When we post new content should we repost to all three domains (the same content) or will Google only index the url on the domain which is crawled first. Thanks in advance
Technical SEO | | aquaspressovending0 -
How to structure sub catergorys
due to out database each sub category has to be assigned to a category. i.e. /abc would have to be assigned to the category ''letters' in the url structure; so...it would be www.example.com/letters/abc . The question is does is matter which way round the category and sub are arranged? Assuming we are optimizing for ''abc' , does it matter if we structured as; www.example.com/letters/abc www.example.com/abc/letters Thanks in advance.
Technical SEO | | jg1000 -
Domain Crawl Question
We have our domain hosted by two providers - web.com for the root and godaddy for the subdomain. Why SEOMOZ is not picking up the total pages of the entire domain?
Technical SEO | | AppleCapitalGroup0 -
Exact match domains
I know buying new websites hoping to 301 redirect them to achieve higher rankings before they’re established is not a good idea, but what about uploading a info pages + on-page SEO + some link-building and when the site is established (it ranks) direct visitors to a landing page? Buying a new domain for the SINGLE purpose of 301 redirecting won’t boost the rankings (don't think it would get penalties either, unless it’s the only link building activity). Not planning to redirect to the homepage, but to the related sub page on our main site (specific landing page). Will this pass the appropriate anchor text and link authority to the right page on our website and help those pages to rank for their keywords? Only thinking of a few pages (no more than 3).
Technical SEO | | Diana.varbanescu0