New world order
-
Hello all
I see many talk about it but still I feel that the conversation is full of alogans and cliches are flying around, so here goes. In the not too far distant past I could get sites climbing and getting more traffic just by gettinhg simple links from sites. do that on a monthly basis, and see results. Now it is better for end users and tougher for us SEO guys. we need quality content and strategic postings. I like the new way and the higher quality it brings. As many of you probably expieienced getting clients actively engaged is really hard and most times clients are too busy. We need the involvement to succeed, we need quality content and valid places to post (mostly blogs). My questions are
- most budgets are not adjusted by clients and as such it creates a problem getting qualuty content. How do you still stay profitable? How did you adjust? Do you feel that much more actuale work on clients' project is needed and as such profits are declining.
How di you reacts?
what are the adjustment you made
Thanks Guy C
-
I completely agree with EGOL on this one. I always let my clients deliver me the content for the website. I use the following argument for this:
My expertise is SEO, yours is X. If you would have to write about SEO you would also not know where to start, I do. If I have to write about X i would have to do lots of research on the topic and still would not always be correct. You know a lot more about X. So if you can deliver me the content I can do what you hired me to do.
My experience is that this works really well. Let them know that everything about their product of service that they feel is logical is not necessarily logical to others. So you could write content for them, but it will be low quality that no one will link to or share on Social Media so their is no point of creating low quality content.
my 2 cents
Regards
Jarno
-
For the last eight years I have not accepted clients - I only work on my own sites. Before that I used to accept clients but was really picky about who I would help. Lots of people asked me to build a website or get their existing website up in the rankings.
I showed them how to do a little keyword research and we determined some of the important keywords that they would want to rank for. Then we discussed what type of content would be needed to create a great landing page experience for those keywords.
Then I said... I'll help you with your website when you bring me that content. Most of them left and never came back. But some of them did. The ones who did were successful then, and today - many years later - all of them are still running their sites and producing their content. They depend on others to do much of the technical work for their websites... but they are still making new, original, high-quality content for every additional page that they add to their website.
So, if you are wasting time because clients can't come up with content then start telling them right from the first meeting that content creation is going to be their job. Explain why it should be their job and why they should not want anyone else doing it for them.
They really don't want you or some absolute noob who knows nothing about hydraulic jacks or spectropotometers, Irish fiddles or knitting supplies writing their content for them. They really don't.
-
thanks for answering and being active on other forums as well.
i do agree and like the fact that hard working & high quality content are winning and actually I am happy with this change. I see the benefits and actually starting to enjoy them. My question actually comes from a business perspective. What to do when budget and effort is not allocated. The only course for action that works for me is actually to buy quality content for my clients and bite my margins.
I wish all clients and potential clients will join this effort in understanding that achieving their online goals requires this however this is not yet the case. so the Dilemma stays cut margins or lose business. really speeches and coaching aside this hurts my business.
again I like the change and trying to see how others adjusted. -
Before your "new world order" arrived, quality sites with lots of content were earning their SERPs. They earned their SERPs while lots of SEOed sites were pushing thin content to the top with paid links, forum posts and cheap directories.
The content sites took the long, expensive route. They went to their office and worked on content. Every day they asked... "what can we produce that our visitors will like?". Then they delivered. They were not complaining. They were simply working on their passions.
They only worked on one or two or maybe three sites. They worked on those same sites every day, every day for years and years. They communicated with their visitors. They become experts in their content area. From that they learned about their visitors, learned what they consumed and used that knowledge to deliver value.
The question that you are asking is.... "How can I beat these fanatics who know their content and know their sites and know their traffic and know their niche?"
I think that you understand that "content" is the part of your service that is missing... as well as an understanding of the customer.
So, if you can convince clients that they will be responsible for content and show them who in their industry has the content that they will have to beat to succeed. Then you can do the technical work of their website. Do the analytics work needed to help them understand their visitors and teach them how to target their content creation to achive the goals of their business. You might also add conversion rate optimization.
Some companies already offer this type of service although much of it is done by an in-house team who works closely with many other people involved in the business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from The Sun, New Yor Post, etc...
Hello there, Some of my competitors have backlinks from very well-known newspaper websites like New York Post or The Sun. And it is really obvious that their backlinks are paid ones. On these news websites, they don't talk about ghost writing stuff or "partnership" for backlinks. They only write about banner advertising. So I was wondering how they can get a backlink from them.
Link Building | | Veptune
Do some writers sell those backlinks somewhere else, under the table? Are they in contact with SEO agencies who paid them and if this is the case, does their "manager" know it? or does the company directly have partnerships with SEO agencies? Basically, how to get a backlink from the NY Post or The Sun ? Thanks0 -
New to SEO, looking for advice.
Good day. I am fairy new to SEO and a lot of things about how google ranking works is very confusing to me. For example i do not understand why websites that are not optimized score 1st positions. Currently i am working on optimizing http://logiunvarti.lv/ for google.lv. I would like to ask if i am going in the right direction as far as on-page optimization and any kind of suggestion would be very welcome. Another roadblock i have reached is link building. Latvia is not a big country and most of the websites on similar topic as my are either competitors and are have low domain authority, dead for years, or simply ignore emails. Would social media be a decent alternative? I feel like i am missing a crucial point on SEO in for my country. I would be extremely grateful for any advice or if possible to contact me on skype for a better explanation on my problem.
Link Building | | AlexElks0 -
How to safeguard against negative SEO for new sites?
Hi Mozers!! I have a question. The ugly tools for blog commenting etc are still out there, my question is what if your competitor notices you that you are new to the business and they start building 20,000+ backlinks to your new site, and they too with one exact match anchor text that you are targeting. I know we can disavow tool, but I guess that would be too late? What are your thoughts? What will be the solution the above case scenario?
Link Building | | TheSEOGuy10 -
New to SEO - Best Practice Example
I am new to the SEO world and I have been using the tools SEOMoz provides. I was doing some research and happen to find this website: http://www.futuresimple.com/lead-tracking-software/ I noticed that their sitemap does not contain all of the links that are located at the bottom of the page. Also when you click one of the page on the bottom that you are taken to a landing page and it forces you to their software page. Community feedback - do you think this is a good techique to do something like this or can you please provide me a some other good examples for a niche/smaller website? Thank you. Denny
Link Building | | dsmolinski0 -
Moving content archive from a new blog to a mature content website?
I'm working with a publisher who has a young blog that is 6 mos old and is considering folding it and moving it's archive of content into a relavent, more mature website. This blog already has numerous links directing readers to this more mature website. My question is would it make more sense to leave the blog in place and continue to publish new posts and benefit from the link relationship with the mature website? Considering the blog is relatively new, would it matter much if we folded and moved it's archive?
Link Building | | accessintel0 -
Penguin: Carry On & Hope Or Start A New Site
I'm at a loss and no so-called SEO agency/expert I've hired appears to know the main causes of our post-Penguin downfall of our traffic. To set the scene, I set up a voucher code site (www.ozvouchercodes.com.au) in Australia 3 years ago and since, it's been growing very well up until Google launched the Penguin update in April. Having read as much as I could on the update my understanding is toxic links cause the slap. For on-site I've checked the site and tried to reduce keywords [spamming], increased [unique] content across the site and made sure there are as few instances of duplicate content as possible. To attempt to understand my back link profile I've used SEOmoz & Link Detective as the current SEO agency give me little visibility on this. It appears we're a little top heavy with 32% & 11% of are keywords containing 'coupons' and 'promotion codes' respectively. Consequently we no longer appear on those two terms but also hundreds of other terms we once appeared in the top 3 postitions. The Link Detective report downloaded also appears to have a number of back links with the words 'Penalized' and 'Banned' next to them. Unfortunately there is no explanation on Link Detective whether this needs action or not. My current SEO agency suggest that we have been too focused on a limited number of keywords and that a few more months of diversifying the range will solve it. So do I spend another £X amount for 3-6 months of SEO or drop the site on a new URL and start again. Any ideas? Any help is very welcome & appreciated. Henry
Link Building | | henryboyson1231 -
Will redirecting 250 linking domains to a new website from an old website freak Google out?
Prior to my accepting a project, the client decided to change the name of their company and purchased a new domain name to match. They hired a designer to build their new company site which has now been up and running for a little under 12 months. Up to this point they have done a good job of slowly redirecting small handfuls of linking domains from the old site to the new. They want to make one last push and point the remaining 250 linking domains from their old site to their new site. Will redirecting 250 linking domains to a new website from an old website freak Google out? If so, how many domains should be redirected at one time? My main concern is not wanting to upset Google and see the floor fall out on current keyword rankings, domain authority and page rank, etc.
Link Building | | 5outhpaw0 -
New to all this, any suggestion will be appreciated
I operate an Airport Parking Agency or Secure Car Parking. Any ideas on keywords would be greeeeeeeat 😉
Link Building | | ginag0