Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
The Mysterious Case of Pagination, Canonical Tags
-
Hey guys,
My head explodes when I think of this problem. So I will leave it to you guys to find a solution...
My root domain (xxx.com) runs on WordPress platform.
I use Yoast SEO plugin.
The next page of root domain -- page/2/ -- has been canonicalized to the same page -- page/2/ points to page/2/ for example.
The page/2/ and remaining pages also have this rel tags:
I have also added "noindex,follow" to page/2/ and further -- Yoast does this automatically.
Note: Yoast plugin also adds canonical to page/2/...page/3/ automatically.
Same is the case with category pages and tag pages. Oh, and the author pages too -- they all have self-canonicalization, rel prev & rel next tags, and have been "noindex, followed."
Problem:
Am I doing this the way it should be done?
I asked a Google Webmaster employee on rel next and prev tags, and this is what she said: "We do not recommend noindexing later pages, nor rel="canonical"izing everything to the first page." (My bad, last year I was canonicalizing pages to first page).
One of the popular blog, a competitor, uses none of these tags. Yet they rank higher. Others following this format have been hit with every kind of Google algorithm I could think of. I want to leave it to Google to decide what's better, but then again, Yoast SEO plugin rules my blog -- okay, let's say I am a bad coder.
Any help, suggestions, and thoughts are highly appreciated.

Update 1: Paginated pages -- including category pages and tag pages -- have unique snippets; no full-length posts. Thought I'd make that clear.
-
Hey There
Assuming your WordPress theme isn't conflicting with any of this, so long as you select "noindex subpages of archives" in Yoast you should be good to go. No need playing around with anything else.
-Dan
-
--> I think it's important to look at your site as a whole and divide the number of all pages by paginated pages.
I barely have control over these paginated pages. WordPress automatically takes care of this. I do, however, have the power to add a fixed number of links per paginated page. For example, I can set "10" in WordPress panel and every paginated page -- homepage, page/2/ for example -- will have 10 links (10 articles).
Subsequent pages will be automatically created as I feed my blog with more content.
Thanks Irving!
-
The noindex,follow tag on paginated pages will not compromise your sites integrity with Google. I think it's important to look at your site as a whole and divide the number of all pages by paginated pages. If the ratio is above 10%, I would be concerned that the site may appear to be more of a directory and it definitely would make sense to noindex the site. Also, there are paginated pages with just a bunch of links and other paginated pages with a lot more data surrounding the links. The fact that others are ranking higher probably have more to do with overall site content and PR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we set up redirects for all deleted TAGS?
We recently found our site had 65,000 tags (yes 65K). In an effort to consolidate these we've started deleting them. MOZ is now reporting a heap of 404 errors for tag pages. These tag pages should not have links to them so not sure how come they're being crawled. Any suggestions from experience in this area would be useful.
Technical SEO | | wearehappymedia0 -
Broken canonical link errors
Hello, Several tools I'm using are returning errors due to "broken canonical links". However, I'm not too sure why is that. Eg.
Technical SEO | | GhillC
Page URL: domain.com/page.html?xxxx
Canonical link URL:Â domain.com/page.html
Returns an error. Any idea why? Am I doing it wrong? Thanks,
G1 -
Do you need a canonical tag for search and filter pages?
Hi Moz Community, We've been implementing new canonical tags for our category pages but I have a question about pages that are found via search and our filtering options. Would we still need a canonical tag for pages that show up in search + a filter option if it only lists one page of items? Example below. www.uncommongoods.com/search.html/find/?q=dog&exclusive=1 Thanks!
Technical SEO | | znotes0 -
Do H2 tags carry more weight than h4 tags?
Of course H tags are key signals for relevance in search. Â Does an h2 tag send a significantly "louder" signal than an h4 tag?
Technical SEO | | aj6130 -
Is it ok to use H1 tags in breadcrumbs?
A client has an e-commerce site and she doesn't want a page title on the products page. She has breadcrumbs though. Her website developer suggests putting the H1 on the breadcrumbs. So: products> Gifts > picture frame with h1 tags round the word "picture frame". Is this ok to do? Or is it a bad thing for SEO purposes? Thanks
Technical SEO | | AL123al0 -
Duplicate title-tags with pagination and canonical
Some time back we implemented the Google recommendation for pagination (the rel="next/prev"). GWMT now reports 17K pages with duplicate title-tags (we have about 1,1m products on our site and about 50m pages indexed in Google) As an example we have properties listed in various states and the category title would be "Properties for Sale in [state-name]". A paginated search page or browsing a category (see also http://searchengineland.com/implementing-pagination-attributes-correctly-for-google-114970) would then include the following: The title for each page is the same - so to avoid the duplicate title-tags issue, I would think one would have the following options: Ignore what Google says Change the canonical to http://www.site.com/property/state.html (which would then only show the first XX results) Append a page number to the title "Properties for Sale in [state-name] | Page XX" Have all paginated pages use noindex,follow - this would then result in no category page being indexed Would you have the canonical point to the individual paginated page or the base page?
Technical SEO | | MagicDude4Eva2 -
Tags showing up in Google
Yesterday a user pointed out to me that Tags were being indexed in Google search results and that was not a good idea. I went into my Yoast settings and checked the "nofollow, index" in my Taxanomies, but when checking the source code for no follow, I found nothing. So instead, I went into the robot.txt and disallowed /tag/ Is that ok? or is that a bad idea? The site is The Tech Block for anyone interested in looking.
Technical SEO | | ttb0 -
How many strong tags is too many
Hi everyone, just a quick question, what are your views on the use of strong tags in content? how many is too many? What is you have strong tags around every keywords for a sentance etc?
Technical SEO | | pauledwards1