Can hotlinking images from multiple sites be bad for SEO?
-
Hi,
There's a very similar question already being discussed here, but it deals with hotlinking from a single site that is owned by the same person.
I'm interested whether hotlinking images from multiple sites can be bad for SEO.
The issue is that one of our bloggers has been hotlinking all the images he uses, sometimes there are 3 or 4 images per blog from different domains.
We know that hotlinking is frowned upon, but can it affect us in the SERPs?
Thanks,
James
-
Sorry, hotlinking was the wrong word to use, we're actually just embedding the images.
Is it possible that Google recognises that spammy sites (as an example) tend to embed lots of images and therefore use it as an indicator of spam?
Also, is poor netiquette ever taken into account? Again, maybe because Google is trying to find spammy sites?
For the record, it is something we'll be fixing (especially from a copyright point of view), but we're trying to prioritise this. If there's a potential SEO impact, we'll sort it quick, if not, then we'll do more pressing things first.
-
Okay, so hotlinking is the wrong terminology to use. Do you think embedding images is taken into account by Google?
For example, would Google see spammy sites embedding lots of images, and therefore use it as an indicator of spam?
-
That's confused me too! Embedding an image from another site is hotlinking. A href doesn't have anything to do with it.
-
Excuse me, it's late in the day. Embedding is still referencing the sites image URL right?
Also, what if the site changes the directory or something and all the images on your site now 404.
-
Another thing to consider is that requesting images from multiple sites will create a lag in load times. Most modern browsers will download multiple files in parallel from the one host. Multiple hosts will mean the page load will occur in series (not parallel) and this will create a slower load time.
Hope this helps!
Dan
-
Sorry, I assumed you meant you were hotlinking images, rather than just embedding them. If you're just using tags with no <href> defined (so just embedding, not hotlinking), then you're right - this won't cause a problem.</href>
-
Create and host your own image or use a royalty-free image so you won't suffer from someone claiming copyright, this should be your biggest concern here.
-
Takeshi is right. Bandwidth can cost money, so there's that as well as the copyright theft. You could also fall victim to a 'switcheroo': http://www.deuceofclubs.com/switcheroo/index.html - I've done this myself before by adding a polite message asking someone not to hotlink.
Google don't include hotlinked images in Google News so it is something they may take into account when ranking a page in their general search.
-
Surely that only works if it's an actual link, right? Simply using the tag shouldn't be regarded as a link by Google?
-
You are definitely missing out on image traffic by not hosting your own images. Plus, hotlinking is poor netiquette since you are using someone else's bandwidth without their permission. If the images are copyrighted, then you could be hit by DMCA requests which can negatively impact your SEO.
-
Hi James
A lot of this will depend on the site you're linking to.
It's long been a part of the ranking algorithm that if you link to sites that are seen negatively by Google, due to spam/malware/etc, then your site may be viewed negatively itself. Without knowing where your blogger has been linking from, it's hard to say - but it's worth running a check just in case.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Image Alt Text: Do I Need to Link my Image for it to Count?
Hi I learned from a very senior SEO that I must link my images if I want Google to read my alt tag for my images. I don't believe this though... is it true? If the answer is not true (which I suppose it is), then maybe you can help me answer this: 1. was he confused or why would he tell me this? 2. i didn't know what i should do so now, whenever i embed an image on my blog posts, i just link them to the blog post in which the image shows... in essence, by clicking the image, the page gets refreshed. does this sound like a good strategy for images? thanks in advance!!!
Technical SEO | | seo.owl0 -
If you are organizing the site structure for an ecommerce site, how would you do it?
Should you use not use slashes and use all dashes or use just a few slashes and the rest with dashes? For example, domain.com/category/brand/product-color-etc OR domain.com/anythinghere-color-dimensions-etc Which structure would you rather go for and why?
Technical SEO | | Zookeeper0 -
One site per location or all under and umbrella site?
I am working on a project where we are re-branding lots (100+) existing local business under one national brand. I am wondering what we should do with their existing websites, they are generally fairly poor and will need re-designing to match the new brand but may have some residual links? 301 redirect the URL to the national site, e.g. nationalsite.com/localbusinessA? If so what should I look out for? Do I need to specifically redirect any pages that have links to them to the same pages on the new site? Or should I give them a new standalone website that they link back to the national brand site? More than likely this will be hosted on the same server and CMS as the main site just the URL will remain Do I need to make sure that any old URL's that had links to them are 301'd to the new pages? Many thanks for you advice.
Technical SEO | | BadgerToo0 -
Is 301 redirecting all old URLS after a new site redesign to the root domain bad for SEO?
After a new site redesign ...would it hinder our rankings if we 301 redirected all old URLS that are returning 404 error codes to the root domain (home page) ? Would this be a good temporary solution until we are able to redirect the pages to the appropriate corresponding page? Thanks so much!
Technical SEO | | DCochrane0 -
Can URL re writes fix the problem of critical content too deep in a sites structure?
Good morning from Wetherby UK 🙂 Ok imagine this scenario. You ask the developers to design a site where "offices to let" is on level two of a sites hierachy and so the URL would look like this: http://www.sandersonweatherall.co.uk/office-to-let. But Yikes when it goes live it ends up like this: http://www.sandersonweatherall.co.uk...s/residential/office-to-let Is a fix to this a URL re - write? Or is the only fix relocating the office to let content further up the site structure? Any insights welcome 🙂
Technical SEO | | Nightwing0 -
Pros & Cons of deindexing a site prior to launch of a new site on the same domain.
If you were launching a new website to completely replace an older existing site on the same domain, would there be any value in temporarily deindexing the old site prior to launching the new site? Both have roughly 3000 pages, will launch on the same domain but have a completely new url structure and much better optimized for the web. Many high ranking pages will be redirected with 301 to the corresponding new page. I believe the hypothesis is this would eliminate a mix of old & new pages from sharing space in the serps and the crawlers are more likely to index more of the new site initially. I don't believe this is a great strategy, on the other hand I see some merit to the arguments for it.
Technical SEO | | medtouch0 -
Html5 in SEO
What is the convinience of using html5 for seo.As i read is not too good using many h1 in each metacontent (due to crawler alerts) , but it is good to use html5. We have follow or so this web guidelines www.tumanitas.com whtat do you think about taht?
Technical SEO | | ofuente0 -
Can a site be removed from alexa?
let's say you have complete control over the webserver, and the hosting server. is there a way to set it up so that alexa statistics CANNOT be gained?
Technical SEO | | highersourcesites0