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    4. Do UTM URL parameters hurt SEO backlink value?

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    Do UTM URL parameters hurt SEO backlink value?

    Intermediate & Advanced SEO
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    • mkhGT
      mkhGT last edited by

      Does www.example.com and www.example.com/?utm_source=Google&utm_medium=Press+Release&utm_campaign=Google have the same SEO backlink value? I would assume that Google knows the difference.

      1 Reply Last reply Reply Quote 0
      • OlegKorneitchouk
        OlegKorneitchouk last edited by

        Google knows the difference and that is why they wouldn't give it the same value.

        They are looking for other websites to link to your site on their own. No organic link is going to have tracking variables appended to it, meaning that the backlink was "self-generated". As such, your link value is discounted (especially press release links).

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