Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Google Adwords Can Impact SEO Ranking ?
-
Hi SEO Gurus, I have a question.
How Google Adwords Can Impact SEO Ranking ?
Positive , negative or neutral impact?I will appreciate if you will provide detailed answer
Thank you for your time
webdeal
-
I'm also wondering at the confident boasts in the various responses...
I actually came to this page because I have the same question "How Google Adwords Can Impact SEO Ranking ?" My interest came up as I was looking at the "landing page experience" part of the Quality Score.
The section on Google's support page (https://support.google.com/adwords/answer/2404197) seems to imply that Google crawls and checks/indexes the landingpage to score it. I'm wondering if these pages are added to your indexed pages as reported in Webmaster Tools? Is Google taking this page into account for organic results? If the page was already indexed for SEO, does this 'second' scan impact the your SEO performance of the page. Or if the page is for SEA only; how do you prevent it from being indexed for organic results?
-
Google wants there to be a completely fair way to bid on keywords that you are not SEO-perfect for. CPC can be used as a general indicator for competitiveness of the industry, but it's not directly considered when ranking.
-
I'm amazed at the confidence on this post. Why wouldn't Google use quality score on CPC keywords as a factor in organic results for the targeted page? It's real-world input from actual people via click-through rate.
-
The roi value of doing ppc for seo is often not their. Most ppc is sales targeted and that doesnt help seo which is what others where trying to say.
My comment was just saying that at times if you know what your doing it can help seo but its not cheap and often not worth it.
-
Correct
In short - Yes it could help seo but not because google favors ppc - Targeted traffic to quality materia can l= links and shares
-
Dana,
I can understand your point....but David Konigsberg his answer below, says that the Adwords can help....His point is valuable too.
I am confused...
Dmitriy
-
Basically you want to say that the Adwords can be a "tool" for improving link sharing ....
-
I totally agree with you Naina....although I don't practice what I preach,yet. I firmly believe that it is in your own (or your clent's) best interest, for both cost and results, to create completely separate pages for PPC and for organic SEO.
-
AdWords can improve SEO if you are sending traffic to your guides and link bait which gets links and shares
-
I totally agree with you and have seen the same thing myself.
The other positive aspect of running PPC ads is that it increases your exposure (both search and display), and leads to a rise in branded searches. Branded searches, like direct traffic, often convert pretty nicely, and helps to send more signals to Google that you're a brand and should the lovely treatment they often provide to brands. So I do think there are residual benefits to ppc advertising for SEO.
-
I have noticed a very strange thing through my research for around two months. It is that Adwords can harm your normal SEO if you are not playing it intelligent. Let me tell you what I did to find it out.
I took a website and started Adwords campaign with it. Soon I noticed that the main keywords of the campaign did not have good Quality Scores. I tried and tested with multiple Ad Texts, increased the budget, and changed keywords' match cases. It worked as it normally does with Adwords campaign, but did not bring the Quality Score past 5.
I now took the different approach, I started optimizing the landing page. Optimized page load time, images, links and various other things. Brought the page load time to 3 seconds - it was indeed impressive. But, it did not do much with the quality scores, it was around 7 now.
Finally, I started working with landing page keyword placements. Many changes, not frequent, i took at least 4 days to makes changes. Now, I placed keywords in all areas, it was not overly done. But yes, it was more than the usual density. I was aware that it could make the page invite Penguin. But, to my surprise, the quality score on ads lifted up to 9 and even 10 on many keywords. it was great as I was now paying less for each keyword on Adwords. But, you know what! It was caught by Penguin finally. It was to happen, I knew it.
Now see, while an overly optimized page started doing well with Google's Paid search - Adwords, it fell a prey to Penguin in Organic searches.
What I learned? I learned not to use your existing website page as Adwords landing page. Create new ones for Adwords separately.
So to your question, Adwords do not help SEO, rather it harms it.
Thanks
-
BOTTOM LINE: Adwords has NO effect on Ranking.
You can use Adwords to find better converting keywords and THEN target those keywords in SEO.
-
I agree completely with Marie. However, I do think that Google Adwords ads can have a positive impact on how much revenue your good organic rankings produce. In terms of dominating Page 1 results, if you have good organic ranking (say, in the top 5) and you also have excellent paid placement (in the top 3 od paid ads), and you are ranking for images, and you are ranking for videos, and you are ranking in Google shopping....all of this is going to have a collective effect.
If you have that kind of presence, you are bound to gain aggregate value for your organic listings because, if you are marketing well, your traffic will go up, click-through rate will go up and your conversion rate will go up. I firmly believe that if you are improving those things, your rankings will improve also.
That being said, PPC, if it's really well done, can augment your results and could possibly have a residual effect that does benefit your SEO
One other consideration is that any advertising you do, whether it's PPC or print or radio or TV ads, it augments Direct traffic. Direct traffic, in my mind is the golden ticket. Anyone directly typing your URL into their search bar is already your friend. If you can increase your direct traffic pool via PPC, then it's worth every penny.
Hope this is helpful!
Dana
P.S. My statements are based on years of observation. When we've advertised on Google Adwords our visits from organic and direct traffic increased. When we didn't, it decreased....Keep in mind, this was for keywords for which we ranked on the same page for organic and paid results. Sounds like fuel for a future blog post for me!
-
Adwords really don't have any effect on your site's rankings at all. The links that come from the ads are nofollowed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking #1 in Bing & DuckDuckGo, not at all for Google - where am I going wrong?
According to the Moz rank checking tool, my blog ranks in the top 3 for my name "James Crowley" on Bing, Yahoo (both in the US and UK), and also DuckDuckGo (though Moz can't tell me that). And yet doesn't rank anywhere for Google. I don't have any penalties, and for other keywords it appears fine on Google. Does this seem strange to you? Am I going wrong somewhere? The blog is https://www.jamescrowley.net/. Many thanks James Nq5uF2al.png
Intermediate & Advanced SEO | | james.crowley0 -
Home Page Disappears From Google - But Rest of Site Still Ranked
As title suggests we are running into a serious issue of the home page disapearing from Google search results whilst the rest of the site still remains. We search for it naturally cannot find a trace, then use a "site:" command in Google and still the home page does not come up. We go into web masters and inspect the home page and even Google states that the page is indexable. We then run the "Request Indexing" and the site comes back on Google. This is having a damaging affect and we would like to understand why this issue is happening. Please note this is not happening on just one of our sites but has happened to three which are all located on the same server. One of our brand which has the issue is: www.henweekends.co.uk
Intermediate & Advanced SEO | | JH_OffLimits0 -
Brand name not ranking in Google
Hi Moz'ers, Could you help me with something I cannot seem to figure out by myself. In June 2017 my company started a rebranding campaign. We've changed our brand name and launched a new website: https://spotler.com. Everything is going fine, but if you Google our brand name "Spotler" our website doesn't show up. How can it be? Our domain authority is 38. It would be wonderful if you could help me. Let me know if you need more information. Best, Simone
Intermediate & Advanced SEO | | Spotler0 -
Can I use duplicate content in different US cities without hurting SEO?
So, I have major concerns with this plan. My company has hundreds of facilities located all over the country. Each facility has it's own website. We have a third party company working to build a content strategy for us. What they came up with is to create a bank of content specific to each service line. If/when any facility offers that service, they then upload the content for that service line to that facility website. So in theory, you might have 10-12 websites all in different cities, with the same content for a service. They claim "Google is smart, it knows its content all from the same company, and because it's in different local markets, it will still rank." My contention is that duplicate content is duplicate content, and unless it is "localize" it, Google is going to prioritize one page of it and the rest will get very little exposure in the rankings no matter where you are. I could be wrong, but I want to be sure we aren't shooting ourselves in the foot with this strategy, because it is a major major undertaking and too important to go off in the wrong direction. SEO Experts, your help is genuinely appreciated!
Intermediate & Advanced SEO | | MJTrevens1 -
Any tips on how tp get reddit or pinterest posts rank high on google images?
Hello I have noticed that for a keyword that has high competition it has on top image searches not that popular pinterest post & a reddit post, explorergram , youtube etc., the keywork is "24k gold iphone" and I am wondering if I could create somehow myself a pinterest or reddit post or something similar that would have images with my product rank high on that keyword, since my website does not rank well in mage search for some reason... https://www.google.fi/search?q=24k+gold+iphone+6&source=lnms&tbm=isch&sa=X&ved=0CAcQ_AUoAWoVChMI1f2LkpTxxgIVhI8sCh1SGwjy&biw=978&bih=550#tbm=isch&q=24k+gold+iphone thanks a lot
Intermediate & Advanced SEO | | bidilover0 -
Is Google indexing Mp3 audio and MIDI music files? Can that cause any duplicate problems?
Hello, I own virtualsheetmusic.com website and we have several thousands of media files (Mp3 and MIDI files) that potentially Google can index. If that's the case, I am wondering if that could cause any "duplicate" issues of some sort since many of such media files have exact file names or same meta information inside. Any thoughts about this issue are very welcome! Thank you in advance to anyone.
Intermediate & Advanced SEO | | fablau0 -
Can Google read my backlink in Javascript??
Hi SeoMoz community! I have a software product, which our clients implement onto their websites. It is like a pop up box. I know that backlinks are very important for SEO ranking, and I really want to give our clients 2 options of product: 1. you can get the free/cheaper option if you use the code which has a keyworded backlink to our site on it 2. you can pay small fee if you don't want to use the version with a link to our site on it Now, the problem is that the product is written entirely in Javascript, and I don't think that Google crawls this, do they? Is there a way around this? Thanks for your help!
Intermediate & Advanced SEO | | qdigi0 -
How do 302 redirects from Akamai content targeting impact SEO?
How do 302 redirects from Akamai content targeting impact SEO? I'm using Akamai content targeting to get people from countries and languages to the right place (eg www.abc.123 to redirect to www.abc.123/NL-nl/default.aspx where folks from the Netherlands get their localized site in dutch) and from the edge server closest to them. As far as I know Akamai doesn't allow me to use anything but a 302. Anyone run across this? is this 302 a problem? I did a fetch as googlebot on my main domain and all I see is the Akamai 302. I can't imagine this is the first time Akamai has run across this but I would like to know for sure.
Intermediate & Advanced SEO | | Positec0