Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. White Hat / Black Hat SEO
    4. Off-page SEO and link building

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Off-page SEO and link building

    White Hat / Black Hat SEO
    4
    5
    3660
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • CaseyDaline
      CaseyDaline last edited by

      Hi everyone!

      I work for a marketing company; for one of our clients' sites, we are working with an independent SEO consultant for on-page help (it's a large site) as well as off-page SEO. Following a meeting with the consultant, I had a few red flags with his off-page practices – however, I'm not sure if I'm just inexperienced and this is just "how it works" or if we should shy away from these methods.

      He plans to:

      • guest blog
      • do press release marketing
      • comment on blogs

      He does not plan to consult with us in advance regarding the content that is produced, or where it is posted. In addition, he doesn't plan on producing a report of what was posted where. When I asked  about these things, he told me they haven't encountered any problems before.

      I'm not saying it was spam-my, but I'm more not sure if these methods are leaning in the direction of "growing out of date," or the direction of "black-hat, run away, dude."

      Any thoughts on this would be crazy appreciated!

      Thanks,

      Casey

      1 Reply Last reply Reply Quote 0
      • CaseyDaline
        CaseyDaline @BeardoCo last edited by

        Hey BeardoCo – thanks for the reply! He's planning on guest blogging elsewhere. I suppose all the advice and whatnot I read on the SEOMoz blog is aimed toward SEOs and people who build their own websites, and so I'm wondering if it's normal for a consultant who's not really affiliated with your company to be trying to write content relevant to that industry?

        Thanks.

        1 Reply Last reply Reply Quote 0
        • gfiedel
          gfiedel last edited by

          Hi Casey,

          My feeling is that whenever a vendor is unwilling to be transparent, provide reports or discuss specific strategies they may be someone worth steering clear of. Saying he has never had problems in the past is waffling and not responding to or addressing your actual request. You are entitled to the information and if it's not willingly given that is a red flag. Additionally, this tasks he is performing do beg some qualifiers since they verge on outdated and/or less than completely safe practices. I would investigate further and/or locate an alternative.

          Hope this is helpful.

          1 Reply Last reply Reply Quote 2
          • MoosaHemani
            MoosaHemani Banned last edited by

            I mean the offpage strategy does include guest posting service but does not include quality of content where it will get posted and all this seems a little shaky! I am not saying you are in wrong hands but who ever he/she is, should include in the content production process and outreach relevant blogs and resources that includes new papers, journalist and magazines.

            If the external consultant is not involve in these process you might not be able to get the better results that you should expect from this service.

            Also, you should know the details of the plan like why you are going with guest blogging, what are the benefits of it, why blog commenting and what kind of blogs he is targeting for blog commenting and more questions like that so that you are clear with success and fail of the project and so as the consultant.

            Hope this helps...

            1 Reply Last reply Reply Quote 0
            • BeardoCo
              BeardoCo last edited by

              Here are my comments...

              1. Guest Blogging - Is he planning to write blogs for other websites or is he getting people to guest blog for his website?  I don't think its bad for him to guest blog for other websites as long as its not spamish material.  Guest blogging can be an SEO benefit, but more importantly I think it may drive wanted traffic if he is writing awesome material.

              2. Press Release Marketing is a tad outdated and if I am not mistaken Google doesn't even look for press releases anymore. I don't think its a bad practice for realistic Press Release items such as new product lines, business mergers or something of that sort.

              3)Blog Commenting will have little to no effect on his SERPS.  If he chooses to manually do blog comments that are informative and not anchor text driven then that will be fine.

              I always believe that as an SEO consultant you should drive your meetings and the strategies. If a client has a different idea and doesn't budget it might be time to fire them 🙂

              CaseyDaline 1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • teamtc

                Do links from subdomains pass the authority and link juice of main domain ?

                Hi, There is a subdomain with a root domain's DA  90. I can earn a backlink from that subdomain. This subdomain is fresh with no traffic yet. Do I get the ranking boost and authority from the subdomain? Example: I can earn a do-follow link from **https://what-is-crm.netlify.app/ **but not from https://netlify.app

                White Hat / Black Hat SEO | | teamtc
                0
              • AliMac26

                White H1 Tag Hurting SEO?

                Hi, We're having an issue with a client not wanting the H1 tag to display on their site and using an image of their logo instead. We made the H1 tag white (did not deliberately hide with CSS) and i just read an article where this is considered black hat SEO. https://www.websitemagazine.com/blog/16-faqs-of-seo The only reason we want to hide it is because it looks redundant appearing there along with the brand name logo. Does anyone have any suggestions? Would putting the brand logo image inside of an H1 tag be ok? Thanks for the help

                White Hat / Black Hat SEO | | AliMac26
                1
              • tjr

                Sitelinks Search Box impact for SEO

                I am wondering how the relatively new sitelinks search box impacts the SEO rankings for a specific site or keyword combination - do you guys have any experience or bechmarks on this? Obviously it should help on getting more real estate on the SERP page (due to adding the search box), but do you also get extra goodwill and improved SERP position from adding it? Also, is the impact different on different type of terms, let's say single brand or category term such as "Bestbuy" (or "coupon") or a combination term "Bestbuy Apple" (or "Dixons coupon")? Thanks in advance!

                White Hat / Black Hat SEO | | tjr
                0
              • howardd

                Black Hat SEO Case Study - Private Link Network - How is this still working?

                I have been studying my competitor's link building strategies and one guy (affiliate) in particular really caught my attention. He has been using a strategy that has been working really well for the past six months or so. How well? He owns about 80% of search results for highly competitive keywords, in multiple industries, that add up to about 200,000 searches per month in total. As far as I can tell it's a private link network. Using Ahref and Open Site Explorer, I found out that he owns 1000s of bought domains, all linking to his sites. Recently, all he's been doing is essentially buying high pr domains, redesigning the site and adding new content to rank for his keywords. I reported his link-wheel scheme to Google and posted a message on the webmaster forum - no luck there. So I'm wondering how is he getting away with this? Isn't Google's algorithm sophisticated enough to catch something as obvious as this? Everyone preaches about White Hat SEO, but how can honest marketers/SEOs compete with guys like him? Any thoughts would be very helpful. I can include some of the reports I've gathered if anyone is interested to study this further. thanks!

                White Hat / Black Hat SEO | | howardd
                0
              • Modi

                Pages linked with Spam been 301 redirected to 404\. Is it ok

                Pl suggest, some pages having some spam links pointed to those pages are been redirected to 404 error page (through 301 redirect) - as removing them manually was not possible due to part of core component of cms and many other coding issue, the only way as advised by developer was making 301 redirect to 404 page. Does by redirecting these pages to 404 page using 301 redirect, will nullify all negative or spam links pointing to them and eventually will remove the resulting spam impact on the site too. Many Thanks

                White Hat / Black Hat SEO | | Modi
                0
              • MattBarker

                Site being targeted by hardcore porn links

                We noticed recently a huge amount of referral traffic coming to a client's site from various hard cord porn sites. One of the sites has become the 4th largest referrer and there are maybe 20 other sites sending traffic. I did a Whois look up on some of the sites and they're all registered to various people & companies, most of them are pretty shady looking. I don't know if the sites have been hacked or are deliberately sending traffic to my client's site, but it's obviously a concern.   The client's site was compromised a few months ago and had a bunch of spam links inserted into the homepage code. Has anyone else seen this before?  Any ideas why someone would do this, what the risks are and how we fix it? All help & suggestions greatly appreciated, many thanks in advance. MB.

                White Hat / Black Hat SEO | | MattBarker
                0
              • AppleCapitalGroup

                White Papers! Is this still good for SEO

                Does publishing a white paper good for SEO? We are trying to decide to publish one or not for the purpose of SEO. If it will not help, we will spend money for other things.

                White Hat / Black Hat SEO | | AppleCapitalGroup
                0
              • PerriCline

                Partners and Customers logo listing and links

                We have just created a program where we list the customers that use our software and a link to their websites on a new "Customers" page. We expect to have upwards of 100 logos with links back to their sites.  I want to be sure this isn't bordering on gray or black hat link building. I think it is okay since they are actual users of our software.  But there is still that slight doubt. Along these same lines, would you recommend adding a nofollow or noindex tag? Thanks for your help.

                White Hat / Black Hat SEO | | PerriCline
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.