Negative Keywords
-
This will end up being a two part question:
We have been running a search marketing campaign for about 45 days. It seems no matter how many negative keywords we add (over 300 right now), we still are receiving borderline relevant traffic to the broad match ad group.
We are in the printing industry and I think this in itself presents a challenge since there are thousands of competitors in our market, national & local. People also search for a variety of items, most of which end up having nothing to do with our business (i.e. animal prints, zebra prints etc.)
We are running several different ad groups: one exact match, one broad and one phrase match.
-
Does anyone have a resource or links they are willing to share that has general negative terms they use before creating any new campaign? I have ones I have found, but wondering if there is a very good master resource out there.
-
How many key phrases do you typically add to an 'Exact Match' ad group?
Thank you!
-
-
Yah or just post here and I'd be happy to help. For some reason I don't get e-mails when someone PMs me.
-
Thank you! Will definitely PM you if I start to get lost.
Jon
-
No problem - if you use modifiers and phrase and broad negatives it should solve your issues- If you need more info on modifiers pm me
-
Everyone, thanks for the responses.
I appreciate the info on Broad Match Modifier. reading through it now. Thanks Dave, that's funny I have used the list ChicagoStyle has posted as a resource!
-
The answer is to not use broad match use broad match modifier and other match types or you will always run into these problems.
The other way to do it is use broad and phrase match negatives instead of exact match.
Without seeing the account this is the best i can do to help you
-
Hey SEOSponge,
I've used this list before:
http://www.chicagostyleseo.com/2012/02/open-source-negative-keyword-list/
When I don't have time to build my own negative keyword list. I prefer to make my own though. Have you gone through the "keyword details" report? Navigate to the "keywords" tab of each campaign and look for "keyword details." That's the report you want to look at - especially when you're using broad match.
Google recommends 30 keywords per ad group. I've used more or less. Not really that important.
For your broad match campaigns consider using modified broad match. Still broad, but MUCH more targeted and you won't get those really crazy results if you set it up right. Here's a resource,
http://www.google.com/ads/innovations/bmm.html
http://support.google.com/adwords/answer/2497702Let me know if you have any other questions. I've been deep in AdWords the last few weeks.
Thanks,
Dave
-
I've collected several resources for negative keyword lists, as well as techniques for making your own, in this post at http://www.seomoz.org/blog/negative-keywords-for-positive-roi. I'm asking another associate who has more PPC experience than I to chime in with any additional experience.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
UTMZ not provided keywords
Hi everyone. We have implemented the new google ad tracking code and realized that on paid keywords we get the keyword in our UTMZ tracking cookie. However, if someone just searches a term we are not paying for we get "not provided" in the cookie. Does anyone know how to resolve this issue so we can track our keywords?
Paid Search Marketing | | Sika220 -
AdWords Negative Keywords
Hello community! I got a bit stuck with negative keywords management today! I have updated the negative keyword list and as it can be shared among all my active campaign I put it into the shared library. But when I downloaded the recent changes on Editor I can't get to see the new negatives and I can't check their match types. Do I have to upload the list on Editor for each campaign? Thanks
Paid Search Marketing | | PremioOscar0 -
Will a javascript rewrite of city names on a home page from PPC traffic affect SEO negatively?
We have a client that was originally based out of Orlando and the entire website is SEO'ed for Orlando. In the long term we will start SEO'ing for Tampa. But In the short term, we want to drive traffic from Tampa to the website but we want that traffic to know the business specializes in Tampa service (he has local teams there). We are already using a ?_vsrefdom=changemynumber to change the phone number dynamically to a tampa area code for tracking purposes. We want to dynamically change all iterations of 'Orlando' with 'Tampa' using the same javascript. Does this cause any SEO problems or trip any alarms with Google?
Paid Search Marketing | | Highforge0 -
Bought domains to some of my best keywords. What should I do?
So I work in a very niche industry and compete very well with Google PPC. I was recently able to acquire domains of keywords that drive almost 40% of all our paid traffic and quite a bit of organic traffic as well. The problem is that these keyword domains carry no authority (obviously because i just bought them). Would i be best served to just do redirects with these names to my current site(s)? Or i was also thinking about setting up independent blog sites that would link back to my main site. I' was also thinking of changing the domains of my paid google ads to align with the recently acquired links.... Thanks in advance for your help!
Paid Search Marketing | | ckonicek0 -
Keyword Traffic - Does this count paid traffic?
I'm looking at keyword rankings, and specifically at the number under "Keyword Traffic" for one of my keywords, which is described as "how many visits this keyword has generated for your website". We run adword campaigns for some of these keywords. I'm wondering if this number is tracking visits from adwords or is this only organic?
Paid Search Marketing | | mboynton0 -
Can you bid on trademarked keywords?
Google has various rules surrounding bidding on and using other businesses' trademarked keywords in ads. My understanding is that you can bid on the trademarked key phrases but you cannot use the in your ads. Is that correct?
Paid Search Marketing | | TheOceanAgency0 -
targeting different keywords for site
A site i am working on seakayakingdevon.co.uk, currently optimising for sea kayaking wishes to target alternative keywords such as - canoeing, canoe trips etc. more importantly rank higher than a dedicated local canoeing center site. The issue is he provides kayaking trips and courses and not canoeing but believes a a large percent of his targeted market actual mistakenly searches for canoeing when they actually mean kayaking or simply have no preference - i.e kayaks are often confused with canoes especially with people who have no preference but are more inclined to search using terms related to canoeing, canoe day trip etc. As his site is geared to what he actually provides, I have advised that he would struggle to target such terms as he has no content relating to canoeing and risks the overall ranking positions and SEO efforts for sea kayaking terms.( As these would have to be diluted and would no longer relate to the actual page content.) What method could he deploy without sacrificing the sea kayaking optimisation? I realise he could optimise the site and content for both but question just how successful this would be when compared with the loss of dedicated sea kayaking audience. Is it really worth targeting keywords for service he doesn't provide? On a separate note the site is doing reasonably well since optmisation for localised serch terms but would like to target a wider UK audience as well i.e. tourism to the area. thanks
Paid Search Marketing | | Bristolweb0 -
Right keywords for Design/Development Company.
Hello There. I was doing research on getting keywords that are likely to generate leads and later to customers for a new website design and website development company in India. The search volume for india wasnt pleasing for me i couldnt find the keywords that felt they would be a great choice for the client. Additionally when i tried to target the location specific keywords like website design company in ahmedabad - It felt more like people are searching for job and stuff through google instead of hiring them. So i need a little help here guys. What do you think is a great keyword strategy for a new starter company which has target audience in 100 radius of their location and provides these services. website design/development iphone/ipad application development android application development
Paid Search Marketing | | hardik_hrc0