Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
No Search Results Found - Should this return status code 404?
-
A question came up today on how to correctly serve the right status code on pages where no search results are found.
I did a couple searches on some major eccomerce and news sites and they were ALL serving status code 200 for No Search Results Found
http://www.zappos.com/dsfasdgasdgadsg
http://www.ebay.com/sch/i.html?_trksid=p5197.m570.l1313&_nkw=dfjakljgdkslagklasd&_sacat=0
http://www.cnn.com/search/?query=sdgadgdsagas&x=0&y=0&primaryType=mixed&sortBy=date&intl=false
http://www.seomoz.org/pages/search_results?q=sdagasdgasdgasg
I thought I read somewhere were it was recommended to serve a status code 404 on these types of pages. Based on what I found above, all sites were serving a 200, so it appears this may not be the best practice.
Any thoughts?
-
Hi,
Those sites are correctly serving a 200 page.
Think of it this way - if you were searching for 'sdagasdgasdgasg' in SEOmoz (as in above URL), this term is not found yet on any page on site. But, it may be contained on a page that is published in the future (highly unlikely for that term I know, but you get what I mean). Hence they serve a 200 page.
In terms of usability, if you were on a site and you searched for something and were presented with a generic 404 page, you'd probably think that something had gone amiss with the search functionality. However, if you were presented with a 200 page with "Sorry, no results found" you would be more likely to assume the search functionality had in fact worked, there was just nothing to return.
-
404 would make sense only if we were referring to what you were searching for. Basically 404 says this page is not found, but could be found again later...
In this sense we are talking about the webpage not the product being searched for, which is what response codes are all about. So a 200 response would be correct, the page is there, the results are null.
Does that make sense?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dynamic Canonical Tag for Search Results Filtering Page
Hi everyone, I run a website in the travel industry where most users land on a location page (e.g. domain.com/product/location, before performing a search by selecting dates and times. This then takes them to a pre filtered dynamic search results page with options for their selected location on a separate URL (e.g. /book/results). The /book/results page can only be accessed on our website by performing a search, and URL's with search parameters from this page have never been indexed in the past. We work with some large partners who use our booking engine who have recently started linking to these pre filtered search results pages. This is not being done on a large scale and at present we only have a couple of hundred of these search results pages indexed. I could easily add a noindex or self-referencing canonical tag to the /book/results page to remove them, however it’s been suggested that adding a dynamic canonical tag to our pre filtered results pages pointing to the location page (based on the location information in the query string) could be beneficial for the SEO of our location pages. This makes sense as the partner websites that link to our /book/results page are very high authority and any way that this could be passed to our location pages (which are our most important in terms of rankings) sounds good, however I have a couple of concerns. • Is using a dynamic canonical tag in this way considered spammy / manipulative? • Whilst all the content that appears on the pre filtered /book/results page is present on the static location page where the search initiates and which the canonical tag would point to, it is presented differently and there is a lot more content on the static location page that isn’t present on the /book/results page. Is this likely to see the canonical tag being ignored / link equity not being passed as hoped, and are there greater risks to this that I should be worried about? I can’t find many examples of other sites where this has been implemented but the closest would probably be booking.com. https://www.booking.com/searchresults.it.html?label=gen173nr-1FCAEoggI46AdIM1gEaFCIAQGYARS4ARfIAQzYAQHoAQH4AQuIAgGoAgO4ArajrpcGwAIB0gIkYmUxYjNlZWMtYWQzMi00NWJmLTk5NTItNzY1MzljZTVhOTk02AIG4AIB&sid=d4030ebf4f04bb7ddcb2b04d1bade521&dest_id=-2601889&dest_type=city& Canonical points to https://www.booking.com/city/gb/london.it.html In our scenario however there is a greater difference between the content on both pages (and booking.com have a load of search results pages indexed which is not what we’re looking for) Would be great to get any feedback on this before I rule it out. Thanks!
Technical SEO | | GAnalytics1 -
Another company is coming up in search results when I type in my phone number
If I search for my client's phone number on Google, without gaps, ie 02036315541, another company comes up at the top of the list. This company has a similar name to ours, but it is in a different town and it does different things. My company name is Energy Contract Renewals https://www.energycontractrenewals.co.uk/ and their company is https://energyrenewals.co.uk. As far as I can see, the other company does not mention our phone number anywhere on their site or on their GMB page so I don't know why they are coming up. We do not come up at all for this search. However, if I put our phone number in like this: 020 3631 5541, our company does come up and the other company does not. Anyone know how I can correct this or if it is even possible to do something about it?
Technical SEO | | mfrgolfgti1 -
Should search pages be indexed?
Hey guys, I've always believed that search pages should be no-indexed but now I'm wondering if there is an argument to index them? Appreciate any thoughts!
Technical SEO | | RebekahVP0 -
How to: Sub headings appears in google results
I notice that many sites have sub headings appearing below their google results. http://i.imgur.com/A5JxMKD.png
Technical SEO | | kevinbp
See image for example. Q: what are these called? and how do we get them? A5JxMKD.png1 -
"Search Box Optimization"
A client of ours recently received en email from a random SEO "company" claiming they could increase website traffic using a technique known as "search box optimization". Essentially, they are claiming they can insert a company name into the autocomplete results on Google. Clearly, this isn't a legitimate service - however, is it a well known technique? Despite our recommendation to not move forward with it, the client is still very intrigued. Here is a video of a similar service:
Technical SEO | | McFaddenGavender
https://www.youtube.com/watch?v=zW2Fz6dy1_A0 -
Why are Google search results different if you are log'd into Google or not?
I get different results when I'm log'd into my Google account associated with my website than if I'm not. The same country is occurring. So how can I rely on the google results I'm seeing? For instance my site is page 1 with the improvements I made based on SEOMOZ if I'm log'd in. Yet I'm not on the first 25 pages if I'm not logged in.
Technical SEO | | Romana0 -
How to search HTML source for an entire website
Is there a way for me to do a "view source" for an entire website without having to right-click every page and select "view source" for each of them?
Technical SEO | | SmartWebPros0 -
Does a CDN affect search rankings?
I feel kind of stupid asking this, but if i use one it would speed things up quite a bit. It is for a ecommerce website, any guidance on this would be awesome!
Technical SEO | | Hyrule0