Doubleclick and NoFollow
-
Hi,
I'm trying to work out whether a group of links to my site are Follow or NoFollow.
There is no rel=noFollow on the link but they do appear to go through Doubleclick (the link begins with this http://googleads.g.doubleclick.net/), will this automatically cut-off any link juice?
Thanks.
-
Hey Jarno,
Thanks for your detailed response. I will look into the calculations as a method.
I also think doubleclicks policy is completely nofollow, I was just looking for some confirmation.
Thanks.
-
Ross,
it depends on the DoubleClick policy which I believe is completely nofollow.
As an additional explanation to Alan's statement:
Normally about 85% of a page's value can flow to another page on another website. If that links points to another page again only 85% of that can pull through, so theoretical:
Lets say website A has a value of 5 and link to website C through DoubleClick (B)
Hop 1: Value a * 85% = 4.25 juice flow
Hop 2: Value B * 85% = 3.61 juice flow
And that is if there is only 1 link on the page. A long long time ago when PR was everything I read an article on how to calculate PR for page x and it goes as follows:
PRx = ((1-0,15) * PRpage)/#links
So in this case is you wanted to calculate the recieved PR for page X that it got from the link on page Y (with a PR of 5 and a total of 25 links on the page) you would get:
PRx = (1-0,15)*5)/25 = 0.17
All these calculations for Page x together give you a number and that number equals a scale which in turns decides what PR wold be given to a specific page.
I personally still calculate a lot of my incoming flow like this only by now I don't focus on PR but more on authority.
Hope this will help you.
regards
Jarno
p.s. always useful for chaning your mindset about a lot of things isn't it.
-
ah now I follow. (no pun intended)
The links were placed there by request and I am sure the website wouldn't purposely noFollow the links because, as you say, they would gain nothing. But they go through doubleclick, which usually suggests a sponsored or paid ads. Obviously sponsored or paid ads should be NoFollow but these links aren't paid advertorials, they are natural links. So I just wanted to know whether something going through DoubleClick automatically kills any juice.
-
All links use up link juice. By no following a link, you do not save any link juice, you just don't pass it to the linked page. So the website owner has nothing to gain by no following you. The most common use of no-follow these days is to discourage spammers placing links in comments and forums.
did you place the links there? then it may be that the owner of the site will no follow you, Did he pace them there, then he has nothing to gain by no-following you.
-
Hi Alan,
Thanks for responding.
I don't really understand your answer (Sorry!). Could you elaborate a little?
Thanks
-
I have no knowledge of doubleclick, but the page will be leaking link juice thought al those links no matter what he does., so there would be nothing to gain from the website owner by no-following you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I nofollow/noindex the outgoing links in a news aggregator website?
We have a news aggregator site that has 2 types of pages: First Type:
Technical SEO | | undaranfahujakia
Category pages like economic, sports or political news and we intend to do SEO on these category pages to get organic traffic. These pages have pagination and show the latest and most viewed news on the corresponding category. Second Type:
News headlines from other sites are displayed on the category pages. The user will be directed to that news page on the main site by clicking on a link. These links are outgoing links and we redirect them by JavaScript (not 301).
In fact these are our websites articles that just have titles (linked to destination) and meta descriptions (reads from news RSS). Question:
Should we have to nofollow/noindex the second type of links? In fact, since the crawl budget of websites is limited, isn't it better to spend this budget on the pages we have invested in (first type)?0 -
Should I nofollow/noindex the outgoing links in a news aggregator website?
We have a news aggregator site that has 2 types of pages: First Type:
Technical SEO | | undaranfahujakia
Category pages like economic, sports or political news and we intend to do SEO on these category pages to get organic traffic. These pages have pagination and show the latest and most viewed news on the corresponding category. Second Type:
News headlines from other sites are displayed on the category pages. The user will be directed to that news page on the main site by clicking on a link. These links are outgoing links and we redirect them by JavaScript (not 301).
In fact these are our websites articles that just have titles (linked to destination) and meta descriptions (reads from news RSS). Question:
Should we have to nofollow/noindex the second type of links? In fact, since the crawl budget of websites is limited, isn't it better to spend this budget on the pages we have invested in (first type)?0 -
Can I still monitor noindex, nofollow pages with Google Analytics?
I have a private/login site where all pages are noindex, nofollow. Can I still monitor external site links with Google Analytics?
Technical SEO | | jasmine.silver0 -
Should event write-ups be nofollow?
Hi guys, tl:dr - Should articles discussing a company's event (offline content) be nofollow? My company hosts a number of events across the year, during which we invite a selection of bloggers, journalists and interested parties from across the UK. During these events we show them the "behind the scenes" of our company as well as the manufacturing process and give them an amazing experience surrounded by our products. We never (ever) ask for write-ups or links, and leave the day entirely open every time. If people ask about articles or links, we always say it's entirely up to them if they wish to talk about their experiences. So, my question is: should any follow-up articles (for example reviews of the day, which bloggers will want to talk about) be nofollow? They're not reviewing any products, nor have they been paid or incentivised to talk about their experience. One could argue the event itself is incentive, however if this is the case then surely providing content is equally incentivising... The only difference is that the content we're providing is offline? Would be good to get people's thoughts on this!
Technical SEO | | JAR8970 -
Are links still considered reciprocal if the link from one website is rel="nofollow" and the other isnt ?
Im working on a site that has some press coverage due in the next couple of days from quite a big site in the niche. The press outlet has requested that we link back to the content they post about us, they said the link can be rel="nofollow" if we'd prefer. Id really like to get the full benefit of the link back to our website, obviously if i did a straight link back to the 3rd party press site the links would be reciprocal and cancel each other out in terms of "link juice", but i was wandering if we make our link back to the 3rd party rel="nofollow" will we still get the full benefit of their link to us in terms of link juice ? ie. having the link back to them, but nofollow wouldn't been seen as a reciprocal link. ? (Obviously either way there is still benefit of having the link even if it reciprocal as it will send traffic to our site, but just no "link juice") Note - Ive used the phrase"Link Juice" for lack of a better term, any ideas on how else to refer to this ?
Technical SEO | | Sam-P1 -
301 with nofollow ?
Hi, our ecommerce link penalty was revoked by google back in Feb 26th 2013, but to this day we have not seen any improvement on our rankings. Due to 80% revenue loss we had to layoff quite a few people to stay alive. Situation now is more dire then ever for our company. We have millions of dollars invested in our business and google just busted it for some "low quality" or "spammy links" as they call it. We want to try to move to a different domain and do a 301 from the old domain to make sure our previous customers can still find us as a last effort to stay alive. But doing so we do not want to the bad links juice to flow to our new domain. Can we do a 301 with nofollow and will that have any negative impact or any impact at all.? any suggestion is greatly appreciated. Thank you Nick We are planning on moving to a different domain after 10 years, and laying off bunch of people due to loss of revenue.
Technical SEO | | orion680 -
Sitewide Links delete or add nofollow
This question has been asked before, and I’ve read most of the answers. However, things are somewhat different, as we are a web hosting company and have many clients that link to us site wide in the footer, as well we have a website builder application where we control the footer links on our end user's websites. Most use just our “domain name” or “Powered by Domain” Should we remove them? It does provide visitors some value as they can tell where the website is hosting, has been developed or how to sign up for our website builder or web hosting services. Right now, they are all follow, and we are working on cleaning up our link profile so looking for some great advice on how to proceed. Our link profile is very large since we are a web hosting company that has been around for 10 plus years. Thanks in advanced for your recommendations.
Technical SEO | | goodhost0 -
Nofollowing to boost internal page rankings.
I have a site with 200 links on the homepage, how much will it boost nofollowing the other links boost the 50 pages we care most about?
Technical SEO | | adamzski0