Page performance and reinstating previous version

[DaddySmurf]

Hi all,

I hope there is a search guru out there who can assist with this.

I decided 3 months ago that our SEO contractors weren't doing as well as they should be and after long discussion, i reoptimised all pages myself. Most are performing better now but sales and enquiries went through the floor.

I have today found ranking information from the week before i made the changes, something i thought i had lost. Now i have this, i have found that one of the two main pages has gone from position 1 to position 38. This explains the problem.

I know all things are not equal and in the intervening months, competitors have updated their sites and links, however, this is the security sector and things don't change much, so, all things being equal, would reinstating the old version of the page be likely to reinstate my previous ranking position or thereabouts? or will the MIGHTY GOOGLE punish me in some way for swapping back to a previous page version?

We use a CMS system and all revisions are stored.

The page in question is www.compoundsecurity.co.uk/security-equipment and the keyword in question is 'wireless alarms'.

Any help will be greatly appreciated by this non SEO plebe.

Cheers

Si

P.S. feel free to berate me for not recording all pertinent info about rankings BEFORE i star playing around with the site. It was my first time and i have well and truly learn my lesson.

[DaddySmurf]

Thank you Wissam,

I will give it a try today.

Regards,

Si

[wissamdandan]

all right

then yes, Google is reevaluating the new content and signals and it will either put the page back or better or leave it at #38.

just wait for a couple weeks to see if the new change is permanent or whatever you did actually helped.

If you cant wait (time is money), then revert back the changes

[DaddySmurf]

Oh and i added a couple of extra internal links

[DaddySmurf]

Hi Wissam,

I changed the title, H1 tag, description and the entire copy of the page.

[wissamdandan]

I checked with semrush and search metrics to see certain changes that matches known updates happened here and couldn't find any.

What type of changes you did to the page?

Google my reset what it thinks of a documents if "enough" changes has been done to it .. which it reevaluate all the signals and show a more stable rankings for that document