Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
World Localities in AdWords?
-
If I target the topic "World Localities>San Antonio", what type of sites my ads will be display? Are they sites about San Antonio, like tourism guides or event listings? Or are they related to San Antonio, like a university or flower shop in San Antonio?
-
You can actually look this up in Google Display Planner. Log into your Adwords account and go to Tools and Analysis > Display Planner. Select the topic for World Localities>San Antonio under the Individual targeting ideas tab. "Texas > San Antonio" should show up in the box in the upper right. Now, select The Placements subtab, and Sites. this will give you a list of sites Google thinks is relevant to this topic. The top ten are <a class="sMDB" title="sanantonio.com">sanantonio.com, </a><a class="sMDB" title="kens5.com (MojoPages.com, Multiple locations)">kens5.com, </a><a class="sMDB" title="beaumontenterprise.com">beaumontenterprise.com, </a><a class="sMDB" title="thesanantonioriverwalk.com">thesanantonioriverwalk.com, </a><a class="sMDB" title="tubetexas.com">tubetexas.com, </a><a class="sMDB" title="mywesttexas.com">mywesttexas.com, </a><a class="sMDB" title="riverwalkguide.com">riverwalkguide.com, </a><a class="sMDB" title="hillcountrycurrent.com">hillcountrycurrent.com, </a><a class="sMDB" title="zacktravel.com">zacktravel.com, </a><a class="sMDB" title="corsicanadailysun.com">corsicanadailysun.com.</a>
Of all Google's targeting options, I've had the least success with Topics. I'd recommend picking sites from the list that appears, and target them directly via Placements, or pages within those sites if they're not all about San Antonio. Topic targeting is specific to every page, so if you use it, your ads won't appear across all the domains above, but only on pages deemed by Google to be relevant to this topic. I just think it doesn't work that well yet. I've used it with success with other targeting options like interest categories. For example, you could pick an interest category for Travel, and then combine it with this topic to hit travelers reading about San Antonio. Pretty cool, right?
Also, be aware that the default location settings for Adwords will show ads to people around the world looking for San Antonio, as opposed to people specifically located in San Antonio. If that's important to you, make sure to expand the Advanced location settings in the campaign settings, and correct that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seeing lots of 0 seconds session duration from AdWords clicks
Does anyone have more information on one why this might be? Thanks in advance! GyuYc5F.png
Paid Search Marketing | | Whittie0 -
Google Analytics showing my Adwords campaign bounce rate at 0%
I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate. Does that mean the account connection is not done right? Obviously Google ads are not a 0% bounce rate. If I can't get that to work, does anyone know how Google ads appear in Traffic? Is it Direct or Referral? I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help. Thanks!
Paid Search Marketing | | Crystalline_150 -
AdWords & Iframes?
We have a client that has syndicated content across a variety of domains. They have no access to the domain/hosting for the site that the content is being syndicated on, but would like to run PPC campaigns to these pages. The page is a header, footer and then the main page content is inside of an iframe, and I was wondering if Google will even allow that to be used as a landing page for a PPC campaign? Thanks!
Paid Search Marketing | | RCDesign740 -
Quick Question: Anchor links on Adwords main URL?
Is it OK to use anchor links on the main URL of an advert on Google Adwords? Example: www.example.com/#example Had a little Google, and not much was returned on the topic. Many Thanks, Alex
Paid Search Marketing | | Whittie0 -
AdWords training resources
Hi guys, Aside from Google certification, can anyone suggest a good training program for Adwords? I'm studying their materials, but more formal training, where I can be tested in my knowledge and improve in certain areas as necessary. I want something with videos with demonstrations. Going from organic SEO to SEM and am frightened! Thanks,
Paid Search Marketing | | SSFCU
Sarah0 -
AdWords Sitelinks Disapproved
Hello,
Paid Search Marketing | | Instabill
I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks. 1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/ 2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all? 3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1. After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines. Any helpful advice would be appreciated.0 -
Adwords: Brand ads appear bottom of SERPs
Hello, I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google. This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them. CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4. Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions. Much thanks,
Paid Search Marketing | | Unity
Davinia2 -
Adwords budget for different days of the week
We operate a Google Adwords campaign that clearly performs better conversion wise on Monday, Tuesday and Wednesdays ... What is the best way to stack a higher daily budget on specifc days in Adwords - There doesn't appear to be any formal way of doing this and the advice online is mixed...
Paid Search Marketing | | digitalarts0