Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
403s vs 404s
-
Hey all,
Recently launched a new site on S3, and old pages that I haven't been able to redirect yet are showing up as 403s instead of 404s.
Is a 403 worse than a 404? They're both just basically dead-ends, right? (I have read the status code guides, yes.)
-
Oh I'm sorry I clearly misunderstood the question.
I have not seen any studies or testing done on this, but I have to assume that they are ignored by spiders entirely. I certainly don't think they are more damaging than a 404 would be. A 404 tends to be ignored and only registered if a certain amount of time passes and the page is still not found. Google doesn't make it a habit to instantly remove URLs unless you ask them to.
At the very worst, the 403/404 error would de-index that particular URL but this should not affect the rankings of your other pages and your actual site. And I think it'll take at least a good 30 days before Google will stop crawling those. That said, it shouldn't be crawling them at all if there aren't any links pointing to them either internally or externally. And if there are links pointing to the pages in question, you should be redirecting them via 301. That is of course if they are links you want.
Hope this was more helpful.
-
Hi Jesse,
Thanks for your response!
I understand the reason the 403s are happening; I was more curious as to whether they are more damaging to rankings when hit by a spider than a 404 would be
-
403s are forbiddens that are only returned if the server is told to block access to the file. If the site had been built with Wordpress in the past and has directories that match current directories, it may be returning 403 errors as the sitemap differs..
This is hard to explain and I think my wording it is confusing.
Say you had on your old site domain.com/blog/ and that went to your blog's index but now you have domain.com/blog/contents.html as your index. Well the /blog/ command would be trying to pull a directory and your server would normally automatically return a 403 forbidden for such requests.
Does this make sense? Might not be what's going on, but it's one possibility.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there ways to avoid false positive "soft 404s" by Google
Sometimes I get alerts from Google Search Console that it has detected soft 404s on different websites, and since I take great care to never have true soft 404s, they are always false positives. Today I got one on a website that has pages promoting some events. The language on the page for one event that has sold out says that "tickets are no longer available" which seems to have tripped up Google into thinking the page is a soft 404. It's kind of incredible to me that in the current era we're in, with things like chatGPT that Google doesn't seem to understand natural language. But that has me thinking, are there some strategies or best practices we can use in how we write copy on the page so Google doesn't flag it as soft 404? It seems like anything that could tell a user that an item isn't available could trip it up into thinking it is a 404. In the case of my page, it's actually important information we need to tell the public that an event has sold out, but to use their interest in that event to promote other events. so I don't want the page deindexed or not to rank well!
Technical SEO | | IrvCo_Interactive0 -
How much difference does .co.uk vs .com for SEO make?
My Website has a .com domain. However I have noticed that for local businesses all of them have a .co.uk (UK business) TLD (check plumbers southampton for example). I have also noticed that on checking my serp rankings, I'm on page 1 if searched on Google.com but page 2 if searched on google.co.uk. Now being UK based I would assume most of my customers will be redirected to google.co.uk so I'm wondering how much of an impact this actually makes? Would it be worth purchasing .co.uk domain and transferring my website to that? Or run them both at the same time and set up 301 direct on my .com to .co.uk? Thanks
Technical SEO | | Marvellous0 -
Robots.txt on http vs. https
We recently changed our domain from http to https. When a user enters any URL on http, there is an global 301 redirect to the same page on https. I cannot find instructions about what to do with robots.txt. Now that https is the canonical version, should I block the http-Version with robots.txt? Strangely, I cannot find a single ressource about this...
Technical SEO | | zeepartner0 -
Flat vs Hierarchical URL Structure
Hi, We are redoing our site structure and I was wondering what are the benefits of having a flat url structure. For example store.com/product instead of doing store.com/category/product. I noticed sites doing it both ways, even moz.com has both structures ex: moz.com/learn/seo and when you clck on something it brings you to moz.com/seo-expert-quiz (even though following the previous logic it should be moz.com/learn/seo/seo-expert-quiz) Please advise, Thanks!
Technical SEO | | WSteven0 -
Meta Description VS Rich Snippets
Hello everyone, I have one question: there is a way to tell Google to take the meta description for the search results instead of the rich snippets? I already read some posts here in moz, but no answer was found. In the post was said that if you have keywords in the meta google may take this information instead, but it's not like this as i have keywords in the meta tags. The fact is that, in this way, the descriptions are not compelling at all, as they were intended to be. If it's not worth for ranking, so why google does not allow at least to have it's own website descriptions in their search results? I undestand that spam issues may be an answer, but in this way it penalizes also not spammy websites that may convert more if with a much more compelling description than the snippets. What do you think? and there is any way to fix this problem? Thanks!
Technical SEO | | socialengaged
Eugenio0 -
301 vs 302 & Link Juice
Has any one come across any recent cases of a 302 link passing more link juice than before?
Technical SEO | | CeeC-Blogger0 -
Rel=Canonical, WWW vs non WWW and SEO
Okay so I'm a bit of a loss here. For what ever reason just about every single Wordpress site I has will turn www.mysite.com into mysite.com in the browser bar. I assume this is the rel=canonical tag at work, there are no 301s on my site. When I use the Open Site Explorer and type in www.mysite.com it shows a domain authority of around 40 and a few hundred backlinks... and then I get the message. Oh Hey! It looks like that URL redirects to XXXXXX. Would you like to see data for <a class="clickable redirects">that URL instead</a>? So if I click to see this data instead I have less than half of that domain authority and about 2 backlinks. *** Does this make a difference SEO wise? Should my non WWW be redirecting to my WWW instead because that's where the domain authority and backlinks are? Why am I getting two different domain authority and backlink counts if they are essentially the same? Or am I wrong and all that link juice and authority passes just the same?
Technical SEO | | twilightofidols0 -
301 Redirect vs Domain Alias
We have hundreds of domains which are either alternate spelling of our primary domain or close keyword names we didn't want our competitor to get before us. The primary domain is running on a dedicated Windows server running IIS6 and set to a static IP. Since it is a static IP and not using host headers any domain pointed to the static IP will immediately show the contents of the site, however the domain will be whatever was typed. Which could be the primary domain or an alias. Two concerns. First, is it possible that Google would penalize us for the alias domains or dilute our primary domain "juice"? Second, we need to properly track traffic from the alias domains. We could make unique content for those performing well and sell or let expire those that are sending no traffic. It's not my goal to use the alias domains to artificially pump up our primary domain. We have them for spelling errors and direct traffic. What is the best practice for handling one or both of these issues?
Technical SEO | | briankb0