Is Using a Question, Answer Format Appropriate for a Blog? Is a 300 Word Micro Blog An SEO Plus?
-
My PR agency has suggested a question answer format be incorporated in my blog. They suggest a microblog with a single sentence question and an answer of about 300 words.
My blog currently has about 35 posts. I would like to ramp up blog entries to about one or two per week of these "mini blog" posts.
The format of the new blog begins as a question with the responses being paragraphs that do not use headings. My concerns are as follows:
1. No headings in an answer of 300 words will fail to provide Google with context regarding the content's meaning. Everything I have read about SEO suggests text be broken up in short sections and that it be divided by headings (preferably H2s).
I very much like my agency's concept for a question answer format blog. It provides very practical info for visitors. How can I use it in a manner that supports SEO best practices?
2. According to a reputable SEO firm that has been assisting me, Google does not consider a blog post of less than 600 words to be superior quality. They told me that blog posts of 300 words, from an SEO purpose will not be a great helpful, that the content will not be rich enough to generate incoming links.
Is this really the case? What if this abbreviated content is very well written and engaging? If so, is 300 words sufficient? From the visitor's perspective I am not sure they would have the patience to read 600 words when 300 words is more than than enough to answer these basic questions. From a PR perspective I think the shorter content in a question answer format is superior at least for my line of business (commercial real estate brokerage).
3. If 500-600 words is the minimum word count, and headings are necessary, what is the best way to execute a question and answer blog format?
The purpose of this blog is to provide very useful info to my visitors while generating incoming links to that will boast my rankings.
Thanks in advance for your feedback!!!
Alan
-
There used to be a platform for this called Sponge, but their site is down so I assume it's gone now.
Q&A can be very useful, but you will need to focus attention less on length and more on the capability to search the questions. More importantly if your market wants this and if it's not available elsewhere. If this is something that has been identified as necessary and useful, go for it. Don't worry too much about the headings and length. Just don't make this a factory of questions and 300 word answers. Allow the people writing the answers to answer well, no matter how long.
Hope that helps!
-
Heading over to Quora, Yahoo Answers and related site types is a great way to seed your FAQ type posts.
Try to answer these questions with as much detail as possible as it will gain return readership, especially if their pain was relieved.
You can worry about the finer details if you would like but providing relevant help answers to industry questions is always going to be a plus.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you delete old blog posts for SEO purposes?
Hey all, When I run crawl diagnostics I get around 500 medium-priority issues. The majority of these (95%) come from issues with blog pages (duplicate titles, missing meta desc, etc.). Many of these pages are posts listing contest winners and/or generic announcements (like, "we'll be out of the office tomorrow"). I have gone through and started to fix these, but as I was doing so I had the thought: what is the point of updating pages that are completely worthless to new members (like a page listing winners in 2011, in which case I just slap a date into the title)? My question is: Should I just bite the bullet and fix all of these or should delete the ones that are no longer relevant? Thanks in advance, Roman
Intermediate & Advanced SEO | | Dynata_panel_marketing1 -
SEO Dilution: Key Words in Sub Directories v Using a Hyphen in a Single Directory
Hi Moz Community, I'm trying to understand if there is really any material difference with going with one URL structure compared to the other. I assume the hyphen example below is what most would argue is the best option, but due to certain circumstances (I wont go into) I'm most likely going to be forced to use the sub directories URL option. I'm just concerned that going down this path will have a material SEO effect...looking for peoples thoughts? Keep in mind for this example: I'm using the Shopify eCommerce platform and am forced to use the word 'collection' in the url I sell shoes so the word ' Birkenstock ' within the URL represents the brand & 'Sandals ' represents the style. The key word search in this instance would be birkenstock sandals Example 1 http://companyname/collection/birkenstock/sandals V http://companyname/collection/birkenstock-sandals Example 2 http://companyname/collection/sandals/birkenstock V http://companyname/collection/sandals-birkenstock Will be interesting to hear if people what difference if any each will bring. Thanks in advance for any insight.....
Intermediate & Advanced SEO | | chewythedog0 -
A few important mobile SEO questions
I have a few basic questions about mobile SEO. I'd appreciate if any of you fabulous Mozzers can enlighten me. Our site has a parallel mobile site with the same urls, using an m. domain for mobile and www. for desktop. On mobile pages, we have a rel="canonical" tag pointing to the matching desktop URL and on desktop pages we have a rel="alternate" tag pointing to the matching mobile URL. When someone visits a www. page using a mobile device, we 301 them to the mobile version. Questions: 1. Do I want my mobile pages to be indexed by Google? From Tom's (very helpful) answers here, it seems that I only want Google indexing the full site pages and if the mobile pages are indexed it's actually a duplicate content issue. This is really confusing to me since Google knows that it's not duplicate content based on the canonical tag. But - he makes a good point - what is the value of having the mobile page indexed if the same page on desktop is indexed (I know that Google is indexing both because I see them in search results. When I search on mobile Google serves the mobile page and when I search on desktop Google serves me the desktop page.)? Are these pages competing with each other? Currently, we are doing everything we can do ensure that our mobile pages are crawled (deeply) and indexed, but now I'm not sure what the value of this is? Please share your knowledge. 2. Is a mobile page's ranking affected by social shares of the desktop version of the same page? Currently, when someone uses the share buttons on our mobile site, we share the desktop url (www. - not m.). The reason we do this is that we are afraid that if people are sharing our content with 2 different url's (m.mysite.com/some_post and www.mysite.com/some_post) the share count will not be aggregated for both url's. What I'm wondering is: will this have a negative effect on mobile SEO, since it will seem to Google that our mobile pages have no shares, or is this not a problem, since the desktop pages have a rel="alternate" tag pointing to mobile pages, so Google gives the same ranking to the mobile page as the desktop page (which IS being shared)?
Intermediate & Advanced SEO | | YairSpolter0 -
Django and SEO - Multicountry site - Is Django really SEO friendly?
Hi Everyone, Our client is requesting that we use Django for her project. I am really uneasy about this for several reasons. The client wants a multi-country site that is completely SEO friendly. I love Wordpress and if I had to do this project it would be a Wordpress site with WPML + Yoast plugins site. Questions Is Django SEO friendly and what "plugins" should I be using? Is there a multi-country plugin for Django that keeps or adds typical SEO features? Can you recommend any great articles? Any example sites would be GREATLY appreciated Thanks
Intermediate & Advanced SEO | | Carla_Dawson0 -
Using AggregateReview markup to generate star sinppets for wordpress blog posts? OK or Spam?
Do you believe using a plugin that allows visitors to rate your blog posts and then generating AggregateReview markup code for each blog post is in accordance with google guidelines? I saw there are a couple of wordpress plugins that offer this functionality. Anybody who had any negative experience? Star icons will certainly increase visibility in SERP.
Intermediate & Advanced SEO | | lcourse0 -
Images and SEO
Hi, I would like some opinions on the topic of using images for SEO. I have come across a few sites that I see have very few backlinks, but have decent pagerank and seem to rank well for certain keywords. One such site I looked at had very little content other than tons of images (It was a joke blog that focussed on funny images, funny pics etc) and now I am starting to question whether hotlinking images assists in SEO? are there any benefits to having someone using one of your images (hosted on your site) ? I do recall reading somewhere that someone hotlinking an image is akin to a link. Any truth in this?
Intermediate & Advanced SEO | | rightmove0 -
Using the right Schema.org - & is there a penalty in using the wrong one?
Hi We have a set of reviewed products (in this case restaurants) that total an average rating of 4.0/5.0 from 800 odd reviews. We know to use schema/restaurant for individual restaurants we promote but what about for a list of cities, say restaurants in boston for example. For the product page containing all of Boston restaurants - should we use schema.org/restaurant (but its not 1 physical restaurant) or schema.org - product + agg review score? What do you do for your product listing pages? If we get it wrong, is there a penalty? Or this just simply up to us?
Intermediate & Advanced SEO | | xoffie1 -
SEO vs 301
I have a website about "Download of games" and im planning open one about "games online" i know that "games online" its super hard to get good ranks, soo im thinking and do a 301 from my website of "download games" to my new website, do you think that is a good strategy ?
Intermediate & Advanced SEO | | nafera21