Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Handling Multiple Restaurants Under One Domain
-
We are working with a client that has 2 different restaurants. One has been established since 1938, the other was opened in late 2012. Currently, each site has its own domain name. From a marketing/branding perspective, we would like to make the customers [web visitors] of the established restaurant aware of the sister restaurant. To accomplish this, we are thinking about creating a landing page that links to each restaurant. To do this, we would need to purchase a brand new URL, and then place each restaurant in a separate sub folder of the new URL. The other thought is to have each site accessed from the main new URL [within sub folders] and also point each existing URL to the appropriate sub folder for each restaurant. We know there are some branding and marketing hurdles with this approach that we need to think through/work out. But, we are not sure how this would impact their SEO––and assume it will not be good. Any thoughts on this topic would be greatly appreciated.
-
Glad to hear it!
-
Helps a ton!
-
Thanks for your input!
-
Hi ThinkCreativeGroup,
If the restaurants have different names (i.e. Bob's Pancake House vs. Bill's Burgers) then you should keep them on separate domains and do all marketing completely separately without making any effort to link the two to one another.
If there is some shared history, you could put it in a non-indexable infographic along the lines of "The Jones family opened Bob's Pancake House in 1938. In 1950, they invented their famous buckwheat cake stack. In 2012, son Bill opened Bill's Burgers across town". If, for reasons of pride, the owner wants to highlight something like this, that's fine, but I wouldn't do it in indexable text.
If the restaurants are two branches of the same brand (i.e. both of them are Bob's Pancake House) then, yes, you could develop a single website with a landing page for each physical location. You would then be linking to each of these landing pages from the citation building campaign for each location.
Hope this helps!
-
Restaurant names/brand names are different? If that's the case I'd suggest you stick with one Website for each one of them and if you'd like you can link them together with a nofollow link.
From an SEO perspective, you can get more authority if you use a single domain for both, but if I look it from the user point of view, 2 sites seems much more appropriate, and Google says every day: think, and build to users.
It is ultimately your choice, those are just my 2 cents
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Forwarding a .org domain to a .com domain: any negative impact to consider?
Hello! I have a question I've been unable to find a clear answer to. My client's primary domain is a .com with a satisfactorily high DA. My client owns the .org version of its domain (which has a very low DA, I suppose due to inactivity) but has never forwarded it on. For branding/visibility/traffic reasons, I'd like to recommend they set up the .org domain to forward to the .com domain, but I wanted to ask a few questions first: 1. Does forwarding low-value DA domains to high-value DA domains have any negative authority/SEO impact? 2. If the .org domain was to be forwarded, am I correct that an SSL cert is not necessary for it if the .com domain has an SSL cert? Thanks in advance!
Technical SEO | | mollykathariner_ms1 -
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
Rel canonical between mirrored domains
Hi all & happy new near! I'm new to SEO and could do with a spot of advice: I have a site that has several domains that mirror it (not good, I know...) So www.site.com, www.site.edu.sg, www.othersite.com all serve up the same content. I was planning to use rel="canonical" to avoid the duplication but I have a concern: Currently several of these mirrors rank - one, the .com ranks #1 on local google search for some useful keywords. the .edu.sg also shows up as #9 for a dirrerent page. In some cases I have multiple mirrors showing up on a specific serp. I would LIKE to rel canonical everything to the local edu.sg domain since this is most representative of the fact that the site is for a school in Singapore but...
Technical SEO | | AlexSG
-The .com is listed in DMOZ (this used to be important) and none of the volunteers there ever respoded to requests to update it to the .edu.sg
-The .com ranks higher than the com.sg page for non-local search so I am guessing google has some kind of algorithm to mark down obviosly local domains in other geographic locations Any opinions on this? Should I rel canonical the .com to the .edu.sg or vice versa? I appreciate any advice or opinion before I pull the trigger and end up shooting myself in the foot! Best regards from Singapore!0 -
Multiple urls for posting multiple classified ads
Want to optimize referral traffic while at same time keep search engines happy and the ads posted. Have a client who advertises on several classified ad sites around the globe. Which is better (post Panda), having multiple identical urls using canonicals to redirect juice to original url? For example: www.bluewidgets.com is the original www.bluewidgetsusa.com www.blue-widgets-galore.com Or, should the duplicate pages be directed to original using a 301? Currently using duplicate urls. Am currently not using "nofollow" tags on those pages.
Technical SEO | | AllIsWell0 -
Beating a keyword Domain
Has anyone here managed to beat a keyword/exact match domain to top spot? I am currently second and wondering if it is worth the time and effort to knock it off the top spot. How hard is it to get these very annoyingly favoured domains off 1st? Any help and advice much appreciated.
Technical SEO | | pauledwards0 -
Checkout on different domain
Is it a bad SEO move to have a your checkout process on a separate domain instead of the main domain for a ecommerce site. There is no real content on the checkout pages and they are completely new pages that are not indexed in the search engines. Do to the backend architecture it is impossibe for us to have them on the same domain. An example is this page: http://www.printingforless.com/2/Brochure-Printing.html One option we've discussed to not pass page rank on to the checkout domain by iFraming all of the links to the checkout domain. We could also move the checkout process to a subdomain instead of a new domain. Please ignore the concerns with visitors security and conversion rate. Thanks!
Technical SEO | | PrintingForLess.com0 -
Block a sub-domain from being indexed
This is a pretty quick and simple (i'm hoping) question. What is the best way to completely block a sub domain from getting indexed from all search engines? One item i cannot use is the meta "no follow" tag. Thanks! - Kyle
Technical SEO | | kchandler0 -
Multiple Domains, Same IP address, redirecting to preferred domain (301) -site is still indexed under wrong domains
Due to acquisitions over time and the merging of many microsites into one major site, we currently have 20+ TLD's pointing to the same IP address as our "preferred domain:" for our consolidated website http://goo.gl/gH33w. They are all set up as 301 redirects on apache - including both the www and non www versions. When we launched this consolidated website, (April 2010) we accidentally left the settings of our site open to accept any of our domains on the same IP. This was later fixed but unfortunately Google indexed our site under multiple of these URL's (ignoring the redirects) using the same content from our main website but swapping out the domain. We added some additional redirects on apache to redirect these individual pages pages indexed under the wrong domain to the same page under our main domain http://goo.gl/gH33w. This seemed to help resolve the issue and moved hundreds of pages off the index. However, in December of 2010 we made significant changes in our external dns for our ip addresses and now since December, we see pages indexed under these redirecting domains on the rise again. If you do a search query of : site:laboratoryid.com you will see a few hundred examples of pages indexed under the wrong domain. When you click on the link, it does redirect to the same page but under the preferred domain. So the redirect is working and has been confirmed as 301. But for some reason Google continues to crawl our site and index under this incorrect domains. Why is this? Is there a setting we are missing? These domain level and page level redirects should be decreasing the pages being indexed under the wrong domain but it appears it is doing the reverse. All of these old domains currently point to our production IP address where are preferred domain is also pointing. Could this be the issue? None of the pages indexed today are from the old version of these sites. They only seem to be the new content from the new site but not under the preferred domain. Any insight would be much appreciated because we have tried many things without success to get this resolved.
Technical SEO | | sboelter0