Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google sets brand/domain name at the end of SERP titles
-
Hi all,
I am experiencing that Google puts our domain name at the end of the titles in SERPs. So if ia have a title: "See our super cool website", Google would show "See our super cool website - Betxpert.com" in the SERPs
Well. This is okay. Apart from the fact that i myself often put the brand name in the title AND the fact that Google mispells the site name. The brand is BetXpert with a upper case X...so when i get a SERP with "See our super cool website - BetXpert - Betxpert.com" I am annoyed
Any one out the know how to tell Google the EXACT brand name, such that they do not set a value the site owner does not want to have?
-Rasmus
-
Unfortunately, there's very little you can do to stop Google from rewriting titles. In some cases, if a title is too long or poorly matches frequent queries, tweaking it can help, but that's often not the case with them adding your brand name. I'm with Bill - I'd try to pin down if Google is pulling this from another source. If it's just coming from your domain, though, there may not be much you can do. There's no directive to tell them to stop rewriting, unfortunately.
-
I don't see any other possibility other than Google has taken the domain name and upper cased the first letter.
I don't have this brand name any where - not on the site, in the HTML or in webmaster tools.
-
Hi Rasmus,
DO check your blog / articles over as I see they all have the site name at the end of them. This is either being pre-filled or you have put this in yourself; I can't tell which.
If you haven't added this, then you need to see where it is being picked up from.
-Andy
-
Hi,
Thanks for the input. My site is not a wordpress - it is hand built PHP with hundreds of thousands of lines. I took the long way.
I will try and search for this. But it seems they have just taken domain name and set first letter upper case. One of our competitors i see has the same tendency in SERPs.
-Rasmus
-
Rasmus,
Google has been doing this (changing your title tag) for a while now. Google doesn't normally just "guess" your brand name or website name, they usually get it from somewhere. I would try to find out where they are getting it from and see if you can change it there. As Andy suggests, if it's your WordPress blog, then there is a chance that they're taking it from your blog's title, and you should be able to change it.
-
Hi Rasmus,
From what I can see, this only appears to affect your blog section and blog posts? Perhaps articles too?
I'm not sure what is powering your blog, but if it is Wordpress, or similar, then there is a setting where you can title your blog - this is normally your blog name and tends to get filled in when setting up and then forgotten. This problem then arises when you title a page and even though you haven't added the blog name in, it will be added automatically.
Does that make sense?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my Domain Authority (DA) is Decreased
Hello, I would like to know how the changes in domain authority is considered by MOZ? Domain Authority for my this domain https://factohr.com was 14 and it is decreased to 13 in this week. Though i have a very decent and good links going over to all my pages howcome my DA is affected and decreased. As its regularly being updated and has a high quality traffic! i would like to know the reason behind decrement in DA and is there any connection with redirection of .com domain? How can i increase DA for my website?
Algorithm Updates | | MyMoz710 -
Best and easiest Google Depersonalization method
Hello, Moz hasn't written anything about depersonalization for years. This article has methods, but I don't know if they are valid anymore. What's an easy, effective way to depersonalize Google search these days? I would just log out of Google, but that shows different ranking results than Moz's rank tracker for one of our main keywords, so I don't know if that method is correct. Thanks
Algorithm Updates | | BobGW0 -
Google & Tabbed Content
Hi I wondered if anyone had a case study or more info on how Google treats content under tabs? We have an ecommerce site & I know it is common to put product content under tabs, but will Google ignore this? Becky
Algorithm Updates | | BeckyKey1 -
Does Google use dateModified or date Published in its SERPs?
I was curious as to the prioritization of dateCreated / datePublished and dateModified in our microdata and how it affects google search results. I have read some entries online that say Google prioritizes dateModified in SERPs, but others that claim they prioritize datePublished or dateCreated. Do you know (or could you point me to some resources) as to whether Google uses dateModified or date Published in its SERPs? Thanks!
Algorithm Updates | | Parse.ly0 -
Google Index
Hi all, I just submit my url and linked pages along with xml map to index. How long does it take google to index my new pages?
Algorithm Updates | | businessowner0 -
Why has my homepage been replaced in Google by my Facebook page?
Hi. I was wondering if others have had this happen to them. Lately, I've noticed that on a couple of my sites the homepage no longer appears in the Google SERP. Instead, a Facebook page I've created appears in the position the homepage used to get. My subpages still get listed in Google--just not the homepage. Obviously, I'd prefer that both the homepage and Facebook page appear. Any thoughts on what's going on? Thanks for your help!
Algorithm Updates | | TuxedoCat0 -
Google automatically adding company name to serp titles
Maybe I've been living under a rock, but I was surprised to see that Google had algorithmically modified my page titles in the search results by adding the company name to the end of the (short) title. <title>About Us</title> became About Us - Company Name Interestingly, this wasn't consistent - sometimes it was "company name Limited" and sometimes just "company name. Anyone else notice this or is this a recent change?
Algorithm Updates | | DougRoberts0 -
Plural vs non-plural domain name
I'm sure this question has been answered and asked a 1,000 different ways but what would be the best domain name to use in the long term (2 years +)? The plural versions (examples.com) which has a decent domain authority and is ranking 1st in Google search results yet has less search volume or the singular version (example.com) that has no current SEO value for the search term that we'd like to target however the singular version of the keyword has a much higher search volume? so basically will it be better to have the exact match that has more volume or the plural form that has better rankings after 2 years of doing SEO for each domain? My guess is that using (examples.com) with the better domain authority and tightening the grip on its dominance in Google will still be more effective than having the exact match domain with more search volume for that keyword while performing the same amount of SEO even after two years. Any suggestions?
Algorithm Updates | | ydop0