Adding multiple locations business to directories
-
We have multiple locations business.
Adding each location business info to directories. There are same services and everything for each location.Should we keep the same description for all listings or different for each location?
Should we indicate Home Page URL (with 800 number, no address in footer) or location URL? -
Hi Again VicMark,
There are several reasons for building out a strong landing page for each physical office that you own. In short order, these are:
-
A local landing page tells the residents of that city that you are here to serve them and care enough about them to have devoted a page on your website to them. It can speak to their direct needs and show that you are local to them.
-
A local landing page can improve your search engine results visibility, as opposed to expecting the bots to rank all of your cities by glancing at your homepage. Just like the old SEO concept of building out a page per topic/keyword set, building a page for each of your physical cities creates a body of data that makes it very clear to bots that you've got something important going on, surrounding that city keyword.
-
For multi-location businesses, having a unique page for each physical office can help keep your data separate and clear, reducing the risk of ending up with duplicate or merged local business listings.
To my mind, these are all really good reasons for local businesses to invest in create an incredibly good and unique page for each of their physical locations. I've found it to be well worth the investment! You might like to read more about this concept of local landing pages at:
http://moz.com/blog/local-landing-pages-guide
Hope this helps!
-
-
The location page is just contact information. Has no other content. It's repair services. Not sure if we can add some content there and how. As local blog posts? But we have the company blog already.
The home page is a optimized landing page. I'd rather use it from marketing stand point.
Does URL really effect the local SEO? I thougth domain autority would be the goal. Am I wrong?
Thank you
-
irvingw,
Questions is will URL address effect on Local Optimization, so we better use location URL /or we better focus on domain authority and send all link juice to Home Page? Please explain algorithm behind it if u know.
Why do unique description matter for local optimization?
We have the same services and all the same. It would be hard to write 10 different stories describing our company history and philosophy and services for 10 locations. Can u please explain.Thank you
-
Hi VicMark,
It's definitely smart to write a different description for each citation you build on local business directories, if possible. Additionally, it's a best practice for each citation to link to a page on the website that is designated for that location. In other words, your local business listing for your restaurant in San Jose should link to a page on your website just for that San Jose location, with the local phone number, address, etc. Your restaurant in Santa Clara's listing should link to the Santa Clara page on your website, etc. This helps keep everything separate and cuts down on the chances of humans and bots becoming confused.
*This is likely obvious, but each location should have a separate local area code phone number and none of them should be using a toll free number. Just thought I'd mention!
Hope this helps. You've asked a good question!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Children's club Google My Business conundrum
Hi there I have been contacted by a small business to help them with their <acronym title="Search Engine Optimization">SEO</acronym> effort.
Local Listings | | coolhandluc
The business is a children's club offering drama classes, music classes etc... Looking at their online visibility shows they don't even have a Google my business profile which is where i was going to start however, they operate from a local school after hours. The local school already has a GMB profile, obviously with the same address and postcode. Is it possible to set up a GMB for the children's club anyway? Many thanks0 -
Search directories, are they worth it??
I pay Yahoo, sorry Aabaco.... a lot of money every year to be listed on all the little search directories. I'm told this helps my SEO efforts, but I don't see where? Is there a page on MOZ that would tell me this, I'm interested to know the truth about this? I'm kind of new to seo so please answer lightly... 🙂
Local Listings | | MissThumann0 -
Multi city locations and webmaster tools
I recently read this article: https://moz.com/ugc/get-your-multilocation-business-ranking-in-multiple-cities-with-one-domain-21815 In it Brian talks about setting up webmaster tools for city locations and directories. So my client has a site: www.example.com/city1 and www.example.com/city2 How do I configure webmaster tools for these city locations. Is it possible?Is it worth it?
Local Listings | | AL123al0 -
Multiple Businesses at the Same Address
Hello everyone! Fairly new member here with a quick local question. A friend is starting a new business and sharing a showroom with another local business until they close up shop in a couple of months, at which point he will take over the showroom entirely. My question: in the meantime, what would be the best way to have two businesses at the same address? The best I can come up with to avoid the pages being merged or who knows what else would be to list one of the businesses in a non-existent suite, for example 123 S Someplace Ave, Suite 100. Is this strategy likely to cause any problems for either business? Ideally I would like to have both businesses appear in the listings until the first one closes, at which point I will just delete the page entirely.
Local Listings | | rbmac0 -
How to get listed on Google My Business without any physical location ..?
I want to know the process to get listing on Google my business. I have a website, domain email ID, address all information, but Google is asking for Storefront photo. So, please suggestion me the process to get listing on Google Local Business without any storefront. Thank you.
Local Listings | | 1akal0 -
Why is my location info on google+ correct in one state, but wrong in another?
One search was performed from Oklahoma, and one from California where the business is located. The Google maps data is wrong in CA, but correct in OK. The wrong info is the old business name that closed two years ago. I've written Google twice asking them to remove it from Google Maps, but they write back and say no. http://d.pr/i/KbIN http://d.pr/i/Gce9 Thanks for any input, I appreciate it.
Local Listings | | marshalllj0 -
Do Local PPC Ads Get Ranked Higher Even Though the User Doesn't Specify Search Location
See the attached image.I searched for a drug called "Actos". The first Google Adwords result was a result specific to "Arkansas" which is odd because I didn't specify that I was in Arkansas. I understand that Google makes that recommendation because Google knows I'm in Arkansas. The resulting landing page has NOTHING to do with Arkansas and you can view it here: http://bladdercancerlawsuit.org/actos-bladder-cancer/My question is this: Does the fact that the AD has the name of the user's state (Arkansas) make the "click" less expensive or higher ranking or both? Is this known by Adword specialist community? I'm wondering because this is an expensive keyword and hard to guarantee top position for. If this is a technique we should incorporate, I'd love to do it. U1dfiiE
Local Listings | | iprov0 -
Google+ Business Page Ownership - Local Listings
Hi
Local Listings | | soobumim
I am trying to update Google+ Business page. I think previouse employee already setup a Google+ page (not sure if it's completed or not) but she no longer works here. At this point, we have no way of knowing user name & password for the Google + business page.
Name of the business is:
Immediate Response Plumbing
www.irplumbing.com
210) 496-6900
13106 Lookout Ridge, San Antonio, TX 78233
Is therre anyway I can reverify the ownership without contacting the previouse employee?
I am trying to figure out request to change listing ownership from Google and I am lost
Could anyone help me?
Thank you0