Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using disavow tool for 404s
-
Hey Community,
Got a question about the disavow tool for you. My site is getting thousands of 404 errors from old blog/coupon/you name it sites linking to our old URL structure (which used underscores and ended in .jsp).
It seems like the webmasters of these sites aren't answering back or haven't updated their sites in ages so it's returning 404 errors. If I disavow these domains and/or links will it clear out these 404 errors in Google? I read the GWT help page on it, but it didn't seem to answer this question.
Feel free to ask any questions that may help you understand the issue more.
Thanks for your help,
-Reed -
Hey Doug, had another question for you. A big majority (90% of 18,000+ errors) of our 404 errors are coming from .jsp files from our old website.
Of course, it's not ideal to manually update or redirect these, but possibly write a script to automatically change them. Would it be beneficial to add this .jsp to our robots.txt file?
-
Thanks Doug, really helpful answer.
I am getting thousands of 404's but when I dive into them the majority of the 404 URLs can't be found in any of the "linked from" examples GWT gives me.
I think 301 redirects are the best option like you said and/or having a good 404 page.
Thanks,
-Reed -
The disavow tool isn't going to "fix" these 404s.
404's aren't always a bad thing. The warnings in GWT are just there to make you aware that there's potentially a problem with your site. It doesn't mean there IS a problem.
Is there content on your site that visitors clicking on these links should be arriving at? In which case you want to implement 301 redirects so that your visitors arrive on the most appropriate pate.
If there's nothing relevant on the site any more - a 404 error is perfectly acceptable.
Of course, you want to make sure that your 404 page gives the visitors the best chance/incentive to dig into the content on your site. Adding a nice obvious search box and/or links to most popular content may be a good idea. If you're getting lots of visitors from a particular site that you can maybe tailor your 404 message depending on the referrer.
The drawback here is that links pointing at 404 error pages won't pass link-equity. If there is value in the links, and you're happy that they're going to be seen a natural/authentic as far as google is concerned then you can always 301 redirect these.
Where you really should pay attention is where you have internal links on your site that are reporting 404s. These are under your control and you really don't want to give you visitors a poor experience with lots of broken links on your site.
-
I wouldn't recommend using the disavow tool for this. The disavow tool is used to clean up spammy links that were not gained naturally.
A better solution is to use 301 redirects and redirect the 404'd pages to the new pages that work on your website. That way users will land where they should if they click the links, and Google will still give you juice from those links.
Here's a place to get started on how t do that: https://support.google.com/webmasters/answer/93633?hl=en
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
block primary . xxx domain with disavow tool
Hi friends I discovered spam url attack on top sites with good google positions for specific keyword. Can I block primary domain like .xxx with disavow tool? There is hundreds of different domains but primary domain is always the same. for example like this domain:xxx? Thanks
Intermediate & Advanced SEO | | netcomsia0 -
Move to new domain using Canonical Tag
At the moment, I am moving from olddomain.com (niche site) to the newdomain.com (multi-niche site). Due to some reasons, I do not want to use 301 right now and planning to use the canonical pointing to the new domain instead. Would Google rank the new site instead of the old site? From what I have learnt, the canonical tag lets Google know that which is the main source of the contents. Thank you very much!
Intermediate & Advanced SEO | | india-morocco0 -
Should I use the on classified listing pages that have expired?
We have went back and forth on this and wanted to get some outside input. I work for an online listing website that has classified ads on it. These ads are generated by companies on our site advertising weekend events around the country. We have about 10,000 companies that use our service to generate their online ads. This means that we have thousands of pages being created each week. The ads have lots of content: pictures, sale descriptions, and company information. After the ads have expired, and the sale is no longer happening, we are currently placing the in the heads of each page. The content is not relative anymore since the ad has ended. The only value the content offers a searcher is the images (there are millions on expired ads) and the descriptions of the items for sale. We currently are the leader in our industry and control most of the top spots on Google for our keywords. We have been worried about cluttering up the search results with pages of ads that are expired. In our Moz account right now we currently have over 28k crawler warnings alerting us to the being in the page heads of the expired ads. Seeing those warnings have made us nervous and second guessing what we are doing. Does anybody have any thoughts on this? Should we continue with placing the in the heads of the expired ads, or should we be allowing search engines to index the old pages. I have seen websites with discontinued products keeping the products around so that individuals can look up past information. This is the closest thing have seen to our situation. Any help or insight would be greatly appreciated! -Matt
Intermediate & Advanced SEO | | mellison0 -
Competitor Title, can I use the same???
there are some pages, my competitor is ranking well and also, we have done page optimization it is 100% for page title keywords as im going to use the same title of the competitor? Will this affect me? Pls suggest wht should I do..
Intermediate & Advanced SEO | | Rahim1190 -
Tools to test meta descriptions?
Hey does anyone know of any tools which can test your meta descriptions against competitors meta descriptions for specific keyword terms. I know one tool called SERP Turkey which uses mechanical turk, i was wondering if there is any others on the market? Even a tool which can automatically score your meta description against others on the SERP results page. E..g optimised, keyword, call to action, etc. Cheers, Chris
Intermediate & Advanced SEO | | jayoliverwright0 -
Strange 404s in Screaming Frog
I just ran a website (Drupal) through screaming frog and the only 404s I found related to web pages which were the same as URLs already used on the website plus the company phone number so... www.company.com/[their phone number] - www.company.com/services[their phone number] - any ideas what might be causing this problem?
Intermediate & Advanced SEO | | McTaggart0 -
Should I use rel=canonical on similar product pages.
I'm thinking of using rel=canonical for similar products on my site. Say I'm selling pens and they are al very similar. I.e. a big pen in blue, a pack of 5 blue bic pens, a pack of 10, 50, 100 etc. should I rel=canonical them all to the best seller as its almost impossible to make the pages unique. (I realise the best I realise these should be attributes and not products but I'm sure you get my point) It seems sensible to have one master canonical page for bic pens on a site that has a great description video content and good images plus linked articles etc rather than loads of duplicate looking pages. love to hear thoughts from the Moz community.
Intermediate & Advanced SEO | | mark_baird0 -
Do I need to use canonicals if I will be using 301's?
I just took a job about three months and one of the first things I wanted to do was restructure the site. The current structure is solution based but I am moving it toward a product focus. The problem I'm having is the CMS I'm using isn't the greatest (and yes I've brought this up to my CMS provider). It creates multiple URL's for the same page. For example, these two urls are the same page: (note: these aren't the actual urls, I just made them up for demonstration purposes) http://www.website.com/home/meet-us/team-leaders/boss-man/
Intermediate & Advanced SEO | | Omnipress
http://www.website.com/home/meet-us/team-leaders/boss-man/bossman.cmsx (I know this is terrible, and once our contract is up we'll be looking at a different provider) So clearly I need to set up canonical tags for the last two pages that look like this: http://www.omnipress.com/boss-man" /> With the new site restructure, do I need to put a canonical tag on the second page to tell the search engine that it's the same as the first, since I'll be changing the category it's in? For Example: http://www.website.com/home/meet-us/team-leaders/boss-man/ will become http://www.website.com/home/MEET-OUR-TEAM/team-leaders/boss-man My overall question is, do I need to spend the time to run through our entire site and do canonical tags AND 301 redirects to the new page, or can I just simply redirect both of them to the new page? I hope this makes sense. Your help is greatly appreciated!!0