Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
"noindex, follow" or "robots.txt" for thin content pages
-
Does anyone have any testing evidence what is better to use for pages with thin content, yet important pages to keep on a website? I am referring to content shared across multiple websites (such as e-commerce, real estate etc). Imagine a website with 300 high quality pages indexed and 5,000 thin product type pages, which are pages that would not generate relevant search traffic. Question goes: Does the interlinking value achieved by "noindex, follow" outweigh the negative of Google having to crawl all those "noindex" pages? With robots.txt one has Google's crawling focus on just the important pages that are indexed and that may give ranking a boost. Any experiments with insight to this would be great.
I do get the story about "make the pages unique", "get customer reviews and comments" etc....but the above question is the important question here.
-
trung.ngo - check out this article I posted http://www.blindfiveyearold.com/crawl-optimization
that's where I got my "inspiration" from to consider using robots.txt instead...
-
I am thinking if I exclude more thin pages from being crawled (robots.txt) that may be better than my current "noindex, follow" - the thin pages are already "noindex, follow".
You are saying "unless there's evidence that the pages are taking up too much of the crawl bandwidth, it doesn't seem like too much of an issue to me." - but how would I know this? Fair to assume for a website with 5,000 pages this is probably not an issue?
I am concerned with the "noindex, follow" Google may think "ahh, we have seen all this stuff before. Thanks for keeping out of our index, but we are still going to devalue your original content indexed pages because we crawl and see all this thin stuff." I am thinking with the robots.txt it would potentially be a stronger signal that could help my indexed pages. Or you think it is a minor and probably not relevant?
-
Hello there,
Have you had any duplicate content or crawling issues in the past or is this more of a preventative measure? If the pages, as you put it, "would not generate relevant search traffic", then I would argue that it'd make sense to "noindex, follow" based on the assumption that the pages are not currently driving search traffic, and have no real potential to contribute significantly to brand discovery via a search engine in the future.
I wouldn't necessarily say that Google crawling your page more frequently would automatically give you a boost in rankings; it's more associated with whether or not they're crawling pages frequently enough to index updates to the pages. So unless there's evidence that the pages are taking up too much of the crawl bandwidth, it doesn't seem like too much of an issue to me.
All of this to say, take a look at the data to see if a real problem exists--whether crawl resources or duplicate content--before doing anything drastic. And, of course, also understand what you'll be losing by making the updates. If you do choose to prevent crawling via robots.txt and are at all concerned with the duplicate/thin content aspect, remember to implement a noindex and confirm that the pages are removed from search results before disallowing in robots.txt--otherwise, they'll remain indexed.
-
Hi Keri, There are some good comments but none really answer this question and that is why I am trying to approach from different angles. Maybe you can shed some light on this:
AJ Kohn wrote this great article: http://www.blindfiveyearold.com/crawl-optimization - he talks about using robots.txt to exclude thin content in order to increase frequency with qhich indexed content gets crawled, supposedly helping rankings. In this great whiteboard Friday, Rand suggests using "noindex, follow" - http://moz.com/blog/handling-duplicate-content-across-large-numbers-of-urls.I am trying to get more light on this (people who have experience with this), but struggle to get answers.
-
I noticed you had similar questions at http://moz.com/community/q/unique-content-below-fold-better-move-above-fold and http://moz.com/community/q/risk-using-nofollow-tag with several answers each, including some that were marked as Good Answer. Did any of those answers help to answer your question?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting from a "bad" domain "infect" the new domain?
Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.
Intermediate & Advanced SEO | | gaiaslastlaugh0 -
What does Disallow: /french-wines/?* actually do - robots.txt
Hello Mozzers - Just wondering what this robots.txt instruction means: Disallow: /french-wines/?* Does it stop Googlebot crawling and indexing URLs in that "French Wines" folder - specifically the URLs that include a question mark? Would it stop the crawling of deeper folders - e.g. /french-wines/rhone-region/ that include a question mark in their URL? I think this has been done to block URLs containing query strings. Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Best way to "Prune" bad content from large sites?
I am in process of pruning my sites for low quality/thin content. The issue is that I have multiple sites with 40k + pages and need a more efficient way of finding the low quality content than looking at each page individually. Is there an ideal way to find the pages that are worth no indexing that will speed up the process but not potentially harm any valuable pages? Current plan of action is to pull data from analytics and if the url hasn't brought any traffic in the last 12 months then it is safe to assume it is a page that is not beneficial to the site. My concern is that some of these pages might have links pointing to them and I want to make sure we don't lose that link juice. But, assuming we just no index the pages we should still have the authority pass along...and in theory, the pages that haven't brought any traffic to the site in a year probably don't have much authority to begin with. Recommendations on best way to prune content on sites with hundreds of thousands of pages efficiently? Also, is there a benefit to no indexing the pages vs deleting them? What is the preferred method, and why?
Intermediate & Advanced SEO | | atomiconline0 -
Large robots.txt file
We're looking at potentially creating a robots.txt with 1450 lines in it. This will remove 100k+ pages from the crawl that are all old pages (I know, the ideal would be to delete/noindex but not viable unfortunately) Now the issue i'm thinking is that a large robots.txt will either stop the robots.txt from being followed or will slow our crawl rate down. Does anybody have any experience with a robots.txt of that size?
Intermediate & Advanced SEO | | ThomasHarvey0 -
If Robots.txt have blocked an Image (Image URL) but the other page which can be indexed has this image, how is the image treated?
Hi MOZers, This probably is a dumb question but I have a case where the robots.tags has an image url blocked but this image is used on a page (lets call it Page A) which can be indexed. If the image on Page A has an Alt tags, then how is this information digested by crawlers? A) would Google totally ignore the image and the ALT tags information? OR B) Google would consider the ALT tags information? I am asking this because all the images on the website are blocked by robots.txt at the moment but I would really like website crawlers to crawl the alt tags information. Chances are that I will ask the webmaster to allow indexing of images too but I would like to understand what's happening currently. Looking forward to all your responses 🙂 Malika
Intermediate & Advanced SEO | | Malika11 -
No-index pages with duplicate content?
Hello, I have an e-commerce website selling about 20 000 different products. For the most used of those products, I created unique high quality content. The content has been written by a professional player that describes how and why those are useful which is of huge interest to buyers. It would cost too much to write that high quality content for 20 000 different products, but we still have to sell them. Therefore, our idea was to no-index the products that only have the same copy-paste descriptions all other websites have. Do you think it's better to do that or to just let everything indexed normally since we might get search traffic from those pages? Thanks a lot for your help!
Intermediate & Advanced SEO | | EndeR-0 -
Should I noindex the site search page? It is generating 4% of my organic traffic.
I read about some recommendations to noindex the URL of the site search.
Intermediate & Advanced SEO | | lcourse
Checked in analytics that site search URL generated about 4% of my total organic search traffic (<2% of sales). My reasoning is that site search may generate duplicated content issues and may prevent the more relevant product or category pages from showing up instead. Would you noindex this page or not? Any thoughts?0 -
Robots.txt is blocking Wordpress Pages from Googlebot?
I have a robots.txt file on my server, which I did not develop, it was done by the web designer at the company before me. Then there is a word press plugin that generates a robots.txt file. How Do I unblock all the wordpress pages from googlebot?
Intermediate & Advanced SEO | | ENSO0