Way to reset Facebook page Reach sending patterns
-
I have a client that posts a bunch of really poorly formatted and nonengaging content on her a Facebook business page. This has caused her reach to be very low, despite having 9000 real followers. Due to a history of poor content and therefore low engagement Facebook just does not send her stuff out anymore.
Is there a way to change that? I heard you could reset that notion by staying off the page for a couple of weeks and then beginning to post once more with better stuff. Is that remotely true?
-
At Moz, we're using a software solution called RivalIQ to help track what our competitors are sharing and resharing article shares that are working for them (and relevant to our audience). I really like that they send out easy-to-read emails, and we can quickly set these up.
-
Our Facebook page reach was declining along with everyone else's over the past few months. There were some posts that, although quality content and well-formatted, were reaching less than 1% of our audience.
Something changed mid-August though, and now our organic reach is much much better (an average of 8% per post). I'm still trying to figure out exactly what it is, but I don't think it's related to paid advertising. I've been reluctant to pay to boost any posts, although we did test one in July, and it had no immediate impact on the reach of our other posts.
From what I've looked at regarding our content, here are some things that I think have played the biggest factor in our reach improvement:
1. Evergreen content: I went back to our website and picked some of our past posts that still get consistently high search traffic and re-shared them as "classic" posts.
2. External/curated content: Some websites (like Mashable, TechCrunch, etc.) have proven reach on Facebook. Where it's relevant to your audience, it's worth sharing a Facebook post (or more) from one of these media outlets. I also shared our content that existed on other platforms (SlideShare, namely), and saw those posts get better reach over time.
3. Optimized post timing: I post 5x a day on Facebook (3 in the morning and 2 in the late afternoon). I never would've planned on scheduling posts for the late afternoon, but when I looked at the post insights on Facebook, it was obvious that there was another bump in our audience behavior between 5-9pm. Look for those smaller peaks in your insights, and optimize some posts for those timeframes.
4. Tags and hashtags: where possible, use popular hashtags in your post to help boost discoverability. Same thing goes for tagging other Facebook pages in your post. More likely to get likes and shares from these tactics.
I actually just wrote a blog post about this today, and said more or less the same thing as above. Still, if you're interested in some longer reading, here it is: http://articles.bplans.com/went-vacation-increased-facebook-traffic-300-heres/
- Jonathan Michael
Community Manager
Bplans.com
- Jonathan Michael
-
You're not the only one who's frustrated. Unfortunately, this is what happens when we're using essentially a free service. They can change the game on you at any point as they own it and you don't even have a paid stake in it. This is one reason why at Moz, we heavily invest on our on-site community like this q&a forum, YouMoz (our UGC blog), and the comments on both our main blog and YouMoz.
-
That is a good response. Helpful
Am I the only one who finds it irritating that I spend money with Facebook to get likes, and then have to spend more money just to get my stuff to my fans..who I already paid FB to acquire?
-
1. Honestly, I have no idea if that will work. But it never hurts to experiment. And it sounds like you're in a position where nothing is really happening and it's not going to hurt you to try.
2. Well, if you aren't willing to spend the money, there's really no other way to boost the post to get engagement. The average number of followers brands have on Facebook is around 13,000, which 400 of them isn't a small segment, and Facebook is a Catch-22 of the only way your posts get more traction is if people are liking them. In August, Facebook also upped how much they will show one user your paid promotion from 1 time a day to 2.
Earlier this year, Jim Tobin at Ignite did some tests/stats and found that your Daily Organic Reach = -22 + (Total Likes x 5.399%) + (Daily Paid Reach x 0.327%) + (Page Views x 0.416%) + (Weekend [1 if yes, 0 if no] x -194.4) + (Posts Per Day x 81.08). Which means that Paid Reach factors significantly into whether or not people will see your posts, regardless of quality.
-
1. Will this reset some of the metrics? That is what I am planning on doing if so. Going to leave a message saying we will be gone for a week, but here is a promo code.
2. We find Facebook ads are overprices for boosting posts. They are great for getting likes but the post boosting gets poor results and are much too expensive. Will cost 10 dollars to send our post out to 400 of our fans which is absurd.
-
I have been managing her page for long enough to know the likes are not fakes. We run Facebook ads to gain new likes. Most of them are from that
-
I'd test a couple things:
1. Stay off the page for a week or so. I'd post a message to the followers before doing this to let them know this is happening. Something like "this page is vacation and will be back XXX."
2. Since it sounds like you're going to be posting good content going forward, I'd suggest taking out ads to push your content out. You can even select it to show them to your existing audience. You don't have to spend much money. (I've done ads for nonprofits were I spent $20 tops.) This will help you get that reach, but also show that your content is relevant.
-
When you say Facebook stop sending her stuff out what do you mean? are the followers all genuine as well and are you sure that another company hasn't gone ahead and purchased any Likes for the page. Purchased likes are cheap as chips these day's and you will find that you get an influx of likes but you never get any Likes or post engagement with these because they are generally just fake accountants controlled by bots.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook.com / referral - What is it?
Hi Moz community! Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general. First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance. Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks! referral.PNG
Social Media | | amichaels0 -
Facebook: reaching audience who have liked / shared my content
Hi, I am new to social, so the question might be a bit beginner. If I put a like / share / recommend button on my site, or maybe a comment box, how can I reach audiences at a later time, who have interacted with my plugins (liked/shared/commented)? Paid ads would be one solution, but for now I am interested in organic (free) targeting. So if people who share my content do not become fans at the same time, how can I engage them in new updates about my page? Thanks for thoughts.
Social Media | | Valdo22220 -
Facebook Blocking Site
This is been a big annoyance for me. My site was on wordpress before and was infected with malware at one point. We were blocked by major AV, Google, and etc but we got the infection cleaned up quickly and got unblocked. Problem now is that Facebook, we are still blocked on. We try to post a link and says we are harmful. We got unblocked from facebook and we posted but than they blocked us again. We have submitted multiple requests on that form but got no answer. As a marketing agency, having our facebook page blocked to our site is bad. What can we do in this situation? We have no direct contact with anyone at facebook nor do they reply to our requests. I do own a .net to my domain, should we start using that instead of .com or what? We really need to find a way out of this. It is hurting our reputation.
Social Media | | Tech-Critic0 -
Authorship Implementation - Is it needed to place Rel='Publisher' on every page on eCommerce
Hi, On my eCommerce site I've placed rel='publisher' only on the homepage and rel='author' on all of the article pages. Is that the way to do it? Do I need to add rel='publisher' also on the article pages besides for rel='author'? P.S
Social Media | | BeytzNet
Even though I placed rel='publisher' only on the homepage, when I use Google's test tool (http://www.google.com/webmasters/tools/richsnippets) I see my publisher ID also on product category pages (that don't have publisher nor author on them but do have regular +1 buttons). How is that? (bacuase of the +1 button)1 -
GA Bounce Rate vs Time on Page
I have a niche site that attracts between 50 to 100 visitors a day. For the past several weeks we've been working on a new article and the with aid of social media have attracted 2,000 visitors in the first 24 hours of posting, a dramatic spike in daily visits. Visitors are spending about 10 to 12 minutes reading the article and then leave our site. So, the GA bounce rate is quite high at about 95%. Does Google know this is a compelling article for our niche based on the number of visits and time spent reading the page? Will the high bounce rate affect the article's PR, or do they also consider the time on the page? Best,
Social Media | | ChristopherGlaeser
Christopher1 -
Best option for Facebook Page/Usernames?
Hey guys My first post here! currently trialling seomoz and impressed so far 🙂 My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example: firstsecondthird.co.uk Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of: FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability) then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense? Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name? Any advice appreciated. PS hope this is under right topic- several others seemed applicable Thanks
Social Media | | redactuk0 -
Do facebook shares pass share juice the same way links pass link juice?
If i have a page on my domain say PAGE-A and let's say it's located at: http://www.mydomain.com/something/page-a and this page has quite a lot of page authority from many many inbound links. It is my understanding that if i "sculpt" the internal links on PAGE-A to point at only my primary targets, let's call the PAGE-B, PAGE-C, and PAGE-D; then those pages would gain some benefit from this link juice flowing through. Consider a similar situation where i have a page, say PAGE-F located at: http://www.mydomain.com/anotherpage/page-F and page-F gets 150 facebook shares. would the links on page-F pass this benefit on in any way? Or is only the direct target of the facebook share gaining benefit from this facebook sharing? Furthermore, lets consider a scenario where there are 30 or 40 similar pages like PAGE-F all with links out to my primary targets. Would these primary targets gain anything as these 30 or 40 pages gained facebook shares? Repeat above question, replace 'facebook' with 'twitter'. repeat again for 'google+' ?
Social Media | | adriandg0 -
What's more important? Facebook fans, or likes?
Until now, I've been focusing on getting Facebook likes for my site, and amassed quite a lot. However it felt like I was missing an opportunity by not connecting directly to my audience. So I created a Facebook page which my site visitors can like. But this means having to promote two different things: a "facebook like" for my site, and a "facebook like" for my facebook page, which seems silly. So, I was wondering if: there is a way to combine the likes of my site to the likes of my FB page? Or a way for a visitor to like both through a single click? what's more important to Google: FB-likes to your site, or to your FB-page? Thank you!
Social Media | | GregMoine1