Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
One page with multiple sections - unique URL for each section
-
Hi All,
This is my first time posting to the Moz community, so forgive me if I make any silly mistakes.
A little background: I run a website that for a company that makes custom parts out of specialty materials. One of my strategies is to make high quality content about all areas of these specialty materials to attract potential customers - pretty strait-forward stuff.
I have always struggled with how to structure my content; from a usability point of view, I like just having one page for each material, with different subsections covering covering different topical areas. Example: for a special metal material I would have one page with subsections about the mechanical properties, thermal properties, available types, common applications, etc. Basically how Wikipedia organizes its content. I do not have a large amount of content for each section, but as a whole it makes one nice cohesive page for each material.
I do use H tags to show the specific sections on the page, but I am wondering if it may be better to have one page dedicated to the specific material properties, one page dedicated to specific applications, and one page dedicated to available types.
What are the communities thoughts on this? As a user of the website, I would rather have all of the information on a single, well organized page for each material. But what do SEO best practices have to say about this?
My last thought would be to create a hybrid website (I don't know the proper term). Have a look at these examples from Time and Quartz. When you are viewing a article, the URL is unique to that page. However, when you scroll to the bottom of the article, you can keep on scrolling into the next article, with a new unique URL - all without clicking through to another page.
I could see this technique being ideal for a good web experience while still allowing me to optimize my content for more specific topics/keywords. If I used this technique with the Canonical tag would I then get the best of both worlds?
Let me know your thoughts! Thank you for the help!
-
Agreed with Oleg. On the Time and Quartz pages you are essentially looking at their blog index. Their CMS (content management system) does some fancy footwork to show the url of the post you happen to be looking at. It isn't one page with a different URL for each section.
If you are using a CMS like WordPress, Drupal or Joomla, you can create content (posts) for the material, applications and types, and then list them on pages for the customer type. If not, you can simply make pages like Oleg suggested.
-
"I am wondering if it may be better to have one page dedicated to the specific material properties, one page dedicated to specific applications, and one page dedicated to available types. "
^ this. Create a page targeting each type of customer (one looking for a specific material, one looking for a specific application and one for available types). You can use similar content with some quoted content blocks on each page, just make sure there is unique content there as well that tailors the content searching for a specific need.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why to add a product id in the url
Hello ! shop.com/en/2628-buy-key-origin-the-sims-4-seasons/ Why will people use a product id in the link? Is there any advantage like better ranking or else?
White Hat / Black Hat SEO | | kh-priyam0 -
How to improve PA of Shortened URLs
Why some of shortened urls like bitly/owly/googl has PA>40? I tried everything to improve PA of my shortened urls like facebook shares, retweets and backlinks to them but still i have PA-1. Checkout this URL: https://moz.com/blog/state-of-links in MOZ OSE and you will many 301 links from shortners
White Hat / Black Hat SEO | | igains
I asked many seo experts about this but no one answered this question so today subscribed MOZ pro for the solution. Please give me the answer.0 -
Which one is highest Traffic Generation forum ?
Hello guys, can any one please suggest me Good highest Traffic Generation forum For Business. as there are many but i need best sites Which could generate Good traffic,As i am new to Forum posting. any export can help please. Thank you in advance, Falguni
White Hat / Black Hat SEO | | innovativeecomindia0 -
Traffic exchange referral URL's
We have a client who once per month is being hit by easyihts4u.com and it is creating huge increases in their referrals. All the hits go to one page specifically. From the research we have done, this site and others like it, are not spam bots. We cannot understand how they choose sites to target and what good it does for them, or our client to have hits all on one days to one page? We created a filter in analytics to create what we think is a more accurate reflection of traffic. Should be block them at the server level as well?
White Hat / Black Hat SEO | | Teamzig0 -
Should I submit a sitemap for a site with dynamic pages?
I have a coupon website (http://couponeasy.com)
White Hat / Black Hat SEO | | shopperlocal_DM
Being a coupon website, my content is always keeps changing (as new coupons are added and expired deals are removed) automatically. I wish to create a sitemap but I realised that there is not much point in creating a sitemap for all pages as they will be removed sooner or later and/or are canonical. I have about 8-9 pages which are static and hence I can include them in sitemap. Now the question is.... If I create the sitemap for these 9 pages and submit it to google webmaster, will the google crawlers stop indexing other pages? NOTE: I need to create the sitemap for getting expanded sitelinks. http://couponeasy.com/0 -
Best URL structure for SEO for Malaysian/Singapore site on .com.au domain
Hi there I know ideally i need a .my or .sg domain, however i dont have time to do this in the interim so what would be the best way to host Malaysian content on a www.domainname.com.au website? www.domainname.com.au/en-MY
White Hat / Black Hat SEO | | IsaCleanse
www.domainname.com.au/MY
domainname.com.au/malaysia
malaysia.domainname.com.au
my.domainname.com.au Im assuming this cant make the .com.au site look spammy but thought I'd ask just to be safe? Thanks in advance! 🙂0 -
Does Trade Mark in URL matter to Google
Hello community! We are planning to clean up TM and R in the URLs on the website. Google has indexed these pages but some TM pages are have " " " instead displaying in URL from SERP. What's your thoughts on a "spring cleaning" effort to remove all TM and R and other unsafe characters in URLs? Will this impact indexed pages and ranking etc? Thank you! b.dig
White Hat / Black Hat SEO | | b.digi0 -
Unique page URLs and SEO titles
www.heartwavemedia.com / Wordpress / All in One SEO pack I understand Google values unique titles and content but I'm unclear as to the difference between changing the page url slug and the seo title. For example: I have an about page with the url "www.heartwavemedia.com/about" and the SEO title San Francisco Video Production | Heartwave Media | About I've noticed some of my competitors using url structures more like "www.competitor.com/san-francisco-video-production-about" Would it be wise to follow their lead? Will my landing page rank higher if each subsequent page uses similar keyword packed, long tail url? Or is that considered black hat? If advisable, would a url structure that includes "san-francisco-video-production-_____" be seen as being to similar even if it varies by one word at the end? Furthermore, will I be penalized for using similar SEO descriptions ie. "San Francisco Video Production | Heartwave Media | Portfolio" and San Francisco Video Production | Heartwave Media | Contact" or is the difference of one word "portfolio" and "contact" sufficient to read as unique? Finally...am I making any sense? Any and all thoughts appreciated...
White Hat / Black Hat SEO | | keeot0