Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How important is the number of indexed pages?
-
I'm considering making a change to using AJAX filtered navigation on my e-commerce site. If I do this, the user experience will be significantly improved but the number of pages that Google finds on my site will go down significantly (in the 10,000's).
It feels to me like our filtered navigation has grown out of control and we spend too much time worrying about the url structure of it - in some ways it's paralyzing us. I'd like to be able to focus on pages that matter (explicit Category and Sub-Category) pages and then just let ajax take care of filtering products below these levels.
For customer usability this is smart. From the perspective of manageable code and long term design this also seems very smart -we can't continue to worry so much about filtered navigation.
My concern is that losing so many indexed pages will have a large negative effect (however, we will reduce duplicate content and be able provide much better category and sub-category pages).
We probably should have thought about this a year ago before Google indexed everything :-). Does anybody have any experience with this or insight on what to do?
Thanks,
-Jason
-
Irving - thanks for the response. I appreciate the insight. A few follow-up questions if you have the time:
So is it relatively safe to assume that if no content is being lost and duplicate content is being eliminated, then consolidation of URL's (pages) is smart? Even if this results in the number of indexed pages dropping from 15,000 to 3,000?
This consolidation should conserve link juice and help make the category & sub-category pages much stronger correct?
Good point on the host crowding - all of the pages I'm looking at consolidating are deep in the site and really just product pages that are filtered very granularily, so they aren't high in the SERPS.
-
If the content is not getting lost and being added as additional content to your category and sub category pages while also reducing duplicate content that is great. If the change will cause content to be lost or not seen then that would be a concern. Think quality not quantity. Just make sure you 301 the pages so any PR is properly passed.
Look at your traffic to the pages you are thinking about eliminating though first. Sometimes Google gives some sites 2 or 3 results on the first page (host crowding) so if this is happening to your site, then losing those pages could result in less traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I apply Canonical Links from my Landing Pages to Core Website Pages?
I am working on an SEO project for the website: https://wave.com.au/ There are some core website pages, which we want to target for organic traffic, like this one: https://wave.com.au/doctors/medical-specialties/anaesthetist-jobs/ Then we have basically have another version that is set up as a landing page and used for CPC campaigns. https://wave.com.au/anaesthetists/ Essentially, my question is should I apply canonical links from the landing page versions to the core website pages (especially if I know they are only utilising them for CPC campaigns) so as to push link equity/juice across? Here is the GA data from January 1 - April 30, 2019 (Behavior > Site Content > All Pages😞
Intermediate & Advanced SEO | | Wavelength_International0 -
Fresh page versus old page climbing up the rankings.
Hello, I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings. However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings Has someone noticed that too ? and why is that ?
Intermediate & Advanced SEO | | seoanalytics0 -
What are best page titles for sub-domain pages?
Hi Moz communtity, Let's say a website has multiple sub-domains with hundreds and thousands of pages. Generally we will be mentioning "primary keyword & "brand name" on every page of website. Can we do same on all pages of sub-domains to increase the authority of website for this primary keyword in Google? Or it gonna end up as negative impact if Google consider as duplicate content being mentioned same keyword and brand name on every page even on website and all pages of sub domains? Thanks
Intermediate & Advanced SEO | | vtmoz0 -
How to check if the page is indexable for SEs?
Hi, I'm building the extension for Chrome, which should show me the status of the indexability of the page I'm on. So, I need to know all the methods to check if the page has the potential to be crawled and indexed by a Search Engines. I've come up with a few methods: Check the URL in robots.txt file (if it's not disallowed) Check page metas (if there are not noindex meta) Check if page is the same for unregistered users (for those pages only available for registered users of the site) Are there any more methods to check if a particular page is indexable (or not closed for indexation) by Search Engines? Thanks in advance!
Intermediate & Advanced SEO | | boostaman0 -
Better to 301 or de-index 403 pages
Google WMT recently found and called out a large number of old unpublished pages as access denied errors. The pages are tagged "noindex, follow." These old pages are in Google's index. At this point, would it better to 301 all these pages or submit an index removal request or what? Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
How can I prevent duplicate pages being indexed because of load balancer (hosting)?
The site that I am optimising has a problem with duplicate pages being indexed as a result of the load balancer (which is required and set up by the hosting company). The load balancer passes the site through to 2 different URLs: www.domain.com www2.domain.com Some how, Google have indexed 2 of the same URLs (which I was obviously hoping they wouldn't) - the first on www and the second on www2. The hosting is a mirror image of each other (www and www2), meaning I can't upload a robots.txt to the root of www2.domain.com disallowing all. Also, I can't add a canonical script into the website header of www2.domain.com pointing the individual URLs through to www.domain.com etc. Any suggestions as to how I can resolve this issue would be greatly appreciated!
Intermediate & Advanced SEO | | iam-sold0 -
Number of Indexed Pages are Continuously Going Down
I am working on online retail stores. Initially, Google have indexed 10K+ pages of my website. I have checked number of indexed page before one week and pages were 8K+. Today, number of indexed pages are 7680. I can't understand why should it happen and How can fix it? I want to index maximum pages of my website.
Intermediate & Advanced SEO | | CommercePundit0 -
Is 404'ing a page enough to remove it from Google's index?
We set some pages to 404 status about 7 months ago, but they are still showing in Google's index (as 404's). Is there anything else I need to do to remove these?
Intermediate & Advanced SEO | | nicole.healthline0