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    4. Quick Question: Anchor links on Adwords main URL?

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    Quick Question: Anchor links on Adwords main URL?

    Paid Search Marketing
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    • Whittie
      Whittie last edited by

      Is it OK to use anchor links on the main URL of an advert on Google Adwords?

      Example: www.example.com/#example

      Had a little Google, and not much was returned on the topic.

      Many Thanks,

      Alex

      1 Reply Last reply Reply Quote 0
      • Whittie
        Whittie last edited by

        Jeff - I am referring to destination URL only. Thanks

        Linda - Good find, I will give it a try.

        FYI - It's a one page site, we're trying to break up where possible.

        Thanks.

        1 Reply Last reply Reply Quote 0
        • Linda-Vassily
          Linda-Vassily last edited by

          I have never done it, but Adwords has a policy about it, which makes me think you can do it:

          "Links to anchors or fragment identifiers on the same page count as the same page." (from https://support.google.com/adwordspolicy/answer/1054210?hl=en)

          *edit
          I am referring here to the destination URL, not the display.

          1 Reply Last reply Reply Quote 1
          • customerparadigm.com
            customerparadigm.com last edited by

            For Adwords, there's two different URLS you need to know about:

            Display URL: what shows up in the ad at the bottom
            Destination URL: what page the end user actually is taken to

            According to Google's Adwords Policy here:
            https://support.google.com/adwordspolicy/answer/6021546?hl=en

            "The display URL for your site cannot be an IP address (such as 123.45.678.90) or use non-standard characters (such as !, *, #, _, @)."

            Hope this helps!

            -- Jeff

            1 Reply Last reply Reply Quote 0
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