Publishing testimonials on your site that are from your Google + (or other review sites page)
-
Ive got a site with some good Google + Reviews and some other good reviews on other sites that id like to be able to publish on a testimonials page on our website, but im worried about being penalised for duplicate content. Any idea of the best way to get these reviews on to our website, i was thinking about placing the text in as an image, but id prefer to do something semantic if at all possible.
(I know that some review sites have javascript widgets you can use to pull in your reviews but for most of the sites we are reviewed on they dont)
-
Hi Sam!
It might be helpful to start with a little clarification here - in Local SEO, the term 'testimonials' tends to indicate direct-to-business owner content while the term 'reviews' typically indicates content that exists on a third party platform. In researching this topic, it would likely be better to search for 'reviews' rather than 'testimonials' as you are talking about third party reviews.
Mike Blumenthal wrote a great little post about this earlier this year:
http://blumenthals.com/blog/2014/04/24/using-google-reviews-on-your-website/
Hope it helps!
-
I would agree with everyone here that duplicate content isn't really an issue here. And it's really not the concern it once was. I personally would take a screen shot though, just to show where the original is for your audience. I also heard somewhere that you can't republish Yelp testimonials elsewhere, or maybe it was Google+, and have them still featured on the original source. So you may want to double check the rules around testimonials for those two sites.
-
If you're really worried about content duplication, I would do as you suggest, placing them as an image. Personally, I wouldn't lose sleep at night if I copied and pasted some reviews from my G+ Local.
(Former?) Google employee, Matt Cutts once posted a video claiming that duplicate content won't hurt you unless it's spammy. https://www.youtube.com/watch?v=Vi-wkEeOKxM&feature=youtu.be
If you're still on the fence, what I would also suggest is to try asking the same question at Google's Webmaster Central Help Forum. I think you'd get a fairly definitive answer possibly from a Google employee like John Mueller.
-
Differently from (as an example) facebook, google + API doesn't provide a mean of extracting customer reviews. So programmatically you can't, given you rule out scraping them.
Manually you can do whatever you want.
As for content duplication, is a risk, but there's no such thing as content duplication penalization, when facing duplicate content google just make a choice, indexing one or another.
And to have google consider your content duplicate, you really need to copy everything, and have you page share the vast majority of the html with another page.
-
Having a testimonials page on your website is a great idea. It shows the clients going to your website that you are a good provider. I would think you could just place "Review from Google+" or "Review from Yelp" at the bottom of a comment.
Here is our testimonial page: http://www.essentialpest.com/testimonials/
We don't place reviews from other websites. The testimonials we have posted came from emails, letters, etc. - However, I would think that if you linked the word "Google+" from "Review from Google+" with a link to that review, it would just be proof that review does exist.
This may be useful to you. http://moz.com/blog/getting-reviews-the-right-way-for-local-businesses
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC: How do we get our reviews into AdWords?
Hi there, I know that Google have sadly discontinued ratings extension in AdWords but does anyone know a get-around for this? If possible, we'd like to show off the good reviews we have from Google My Business' Knowledge Panel in our ads. We're an online product/service so I don't want to link GMB through the location extension if possible (it doesn't make sense for anyone to pay us a visit in real life). Is there a better way of linking our AdWords to our GMB or is there an alternative extension/ AdWords feature we can use to get review ratings in our ad? Thanks 🙂
Reviews and Ratings | | Fubra0 -
How to get the most reviews for in home service providers?
Most of my clients go to the clients home to provide their service. For example a plumber or a bed bug extermination. Most of my clients find it hard to ask for and get reviews even though they do a great job. Is there an app or anything else out there that makes the process easier and gets better results than just asking? Are there any review aggregator applications? Maybe an application that a client can write a review in one location and the review is pushed out to multiple sites like Google My Business or YP?
Reviews and Ratings | | PSLab0 -
Review page set up
Hey Gang! So I have a client with multiple locations in different metros. I would like to set up a page in WordPress for each metro that the technician can give to the happy client so they can review us. I would like to have a link to my GMB, Yelp, Yellowpages, and whatever else I can grab. Is there a badass plugin for this or what would you guys do? Much love.
Reviews and Ratings | | Meier0 -
Google crawling item page reviews
Hi Moz community, I've been trying to do some on-site work and noticed that our product pages reviews may not be totally optimized. It used to be that all of the text from the reviews appeared in the actual code of the page, but now none of that text appears, so it may not be getting crawled. The change was most likely released when we had an item page redesign. However, when I Google a review snippet, it does seem to come up, so maybe Google is crawling that data despite it not being SEO optimized. Is this really an issue if the review snippets are showing up in search, there's been a lot of talk that Google is now better at crawling javascript. Thanks
Reviews and Ratings | | znotes0 -
How to obtain url for G+ review?
Hi Mozzers, Is there a way to obtain, easily, the URL for my company's review page on Google+? It's easier to send a link to my customer than to explain how to let a review. Thank you for your help and your time. Regards, Jonathan
Reviews and Ratings | | JonathanLeplang0 -
Schema.org problems with reviews
Hey Mozzers, Has anyone had problems getting review data to appear in the SERP? Specifically, hotel package reviews. The site I work for sells packages and products, but I'm having off cases where the data is appearing if there is only 1 review present. As soon as it gets multiple reviews the snippet data is no longer showing up. The schema.org markup is testing fine in the structured data testing tool, and when I compare it against competitor sites where the data is appearing, I can't see the difference. I am by no means a veteran SEO, but this doesn't make any sense to me. Has anyone encountered a similar problem? I could really use some help here. One of the pages I am having difficulty with: www.tripcentral.ca/vacations-packages_mexico.html }
Reviews and Ratings | | tripcentral0 -
Migrating Reviews from Old SIte
We recently changed our Website to Word Press and I would like to move the old reviews to the new site. I am concerned Google might not understand the reviews showing up all of a sudden. The old reviews were on a sub-domain (store.domain.com). I will be able to match the dates and text as well as names. Any advice or Best Practice on this? Thanks!
Reviews and Ratings | | Chris6610 -
Wondering best ways to optimize for google maps/local listing
I'm wondering if there is any strategy to optimize a client to show up in the local listings. I assume a lot of this is tied to Google + / Google Places for Business. Is it possible to have a company show up in the local listings over a certain geographic area even if they are not technically addressed in that area? Any help is much appreciated. Thanks, Dan H.
Reviews and Ratings | | higherimages0