Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Hreflang and paginated page

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Hreflang and paginated page

    Intermediate & Advanced SEO
    2
    4
    1992
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • TjeerdvZ
      TjeerdvZ last edited by

      Hi,

      I can not seem to find good documentation about the use of hreflang and paginated page when using rel=next , rel=prev
      Does any know where to find decent documentatio?, I could only find documentation about pagination and hreflang when using canonicals on the paginated page.

      I have doubts on what is the best option:

      The way tripadvisor does it:
      http://www.tripadvisor.nl/Hotels-g187139-oa390-Corsica-Hotels.html
      Each paginated page is referring to it's hreflang paginated page, for example:

      So should the hreflang refer to the pagined specific page or should it refer to the "1st" page? in this case:
      http://www.tripadvisor.nl/Hotels-g187139-Corsica-Hotels.html

      Looking foward to your suggestions.

      1 Reply Last reply Reply Quote 0
      • MichaelC-15022
        MichaelC-15022 last edited by

        I found no examples, sorry...

        I don't understand your comment about rel=canonical.  There should be ONLY ONE rel=canonical, and it should reference its own page, EXCEPT in the rare case I outlined above where the content on two different country pages is essentially identical.

        1 Reply Last reply Reply Quote 0
        • TjeerdvZ
          TjeerdvZ last edited by

          Hi,

          Thanks for your reply.
          Did you found some examples of website which implemented hreflang on paginated pages?

          About the rel=canonical. Thanks for mentioning this. We are serving the same language (NL), but different content. So we haven't set the rel= canonical. Only a self refering canonical.

          1 Reply Last reply Reply Quote 0
          • MichaelC-15022
            MichaelC-15022 last edited by

            Separate the language markup issue from the pagination issue, and treat each of the paginated pages just like any other page on the site.

            You should have an hreflang statement for EVERY language page you support for each page in the pagination sequence, including the current page.  So, for example, if we're looking at Italian page 17 of your Purple Widgets category, it should have an hreflang for the Italian page 17, as well as for the English page 17, French page 17, etc.

            Rel=next and rel=previous should refer to the page from the same language as the page you're in, i.e. on Italian page 17, rel=prev should point to Italian page 16, and rel=next should point to Italian page 18.

            I'm presuming, of course, that the content in the paginated pages is roughly equivalent, i.e. if it's a set of pages of purple widgets that you sort them the same way on the Italian version as the French, etc.  But really, if you didn't....I'd still probably do it the same way.

            Don't forget to set the rel=canonicals as well.  Unless you're looking at two pages with the same language and content but targeting different countries (e.g. Portugal and Brazil, with no pricing info on the pages...in that case, you might rel=canonical both the Portuguese and Brazilian pages to one of those), each page will rel=canonical to itself.

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • BeckyKey

              Paginated Pages Which Shouldnt' Exist..

              Hi I have paginated pages on a crawl which shouldn't be paginated: https://www.key.co.uk/en/key/chairs My crawl shows: <colgroup><col width="377"></colgroup>
              | https://www.key.co.uk/en/key/chairs?page=2 |
              | https://www.key.co.uk/en/key/chairs?page=3 |
              | https://www.key.co.uk/en/key/chairs?page=4 |
              | https://www.key.co.uk/en/key/chairs?page=5 |
              | https://www.key.co.uk/en/key/chairs?page=6 |
              | https://www.key.co.uk/en/key/chairs?page=7 |
              | https://www.key.co.uk/en/key/chairs?page=8 |
              | https://www.key.co.uk/en/key/chairs?page=9 |
              | https://www.key.co.uk/en/key/chairs?page=10 |
              | https://www.key.co.uk/en/key/chairs?page=11 |
              | https://www.key.co.uk/en/key/chairs?page=12 |
              | https://www.key.co.uk/en/key/chairs?page=13 |
              | https://www.key.co.uk/en/key/chairs?page=14 |
              | https://www.key.co.uk/en/key/chairs?page=15 |
              | https://www.key.co.uk/en/key/chairs?page=16 |
              | https://www.key.co.uk/en/key/chairs?page=17 | Where is this coming from? Thank you

              Intermediate & Advanced SEO | | BeckyKey
              0
            • seoanalytics

              Fresh page versus old page climbing up the rankings.

              Hello, I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings. However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings Has someone noticed that too ? and why is that ?

              Intermediate & Advanced SEO | | seoanalytics
              0
            • vtmoz

              Redirecting homepage to internal page (2nd Tier page)

              We are planning to experiment redirecting our homepage to one of the 2nd tier page. I mean....example.com to example.com/page. We need this page to rank well, but it doesn't have much internal links or external back-links, so we opt for this redirect. Advantage with this page is, it has "keyword" we want to rank for in URL. "page" in example.com/page. Will this help or hurt us in SEO? I think we are missing keyword in our root domain, so interested to highlight this page. Thanks, Satish

              Intermediate & Advanced SEO | | vtmoz
              0
            • SilverStar1

              Using hreflang="en" instead of hreflang="en-gb"

              Hello, I have a question in regard to international SEO and the hreflang meta tag. We are currently a B2B business in the UK. Our major market is England with some exceptions of sales internationally. We are wanting to increase our ranking into other english speaking countries and regions such as Ireland and the Channel Islands. My research has found regional google search engines for Ireland (google.ie), Jersey (google.je) and Guernsey (google.gg). Now, all the regions have English as one their main language and here is my questions. Because I use hreflang=“en-gb” as my site language, am I regional excluding these countries and islands? If I used hreflang=“en” would it include these english speaking regions and possible increase the ranking on these the regional search engines? Thank you,

              Intermediate & Advanced SEO | | SilverStar1
              1
            • Taiger

              The correct hreflang for the GB

              Hi does anyone know the correct hreflang for the UK Google webmaster error: International Targeting | Language > 'en-GB' - no return tags (sitemaps)Sitemap provided URLs and alternate URLs in 'en-GB' that do not have return tags.Thanks you all

              Intermediate & Advanced SEO | | Taiger
              0
            • AshShep1

              Should my back links go to home page or internal pages

              Right now we rank on page 2 for many KWs, so should i now focus my attention on getting links to my home page to build domain authority or continue to direct links to the internal pages for specific KWs? I am about to write some articles for several good ranking sites and want to know whether to link my company name (same as domain name) or KW to the home page or use individual KWs to the internal pages - I am only allowed one link per article to my site. Thanks Ash

              Intermediate & Advanced SEO | | AshShep1
              0
            • Sika22

              PDF or HTML Page?

              One of our sales team members has created a 25 page word document as a topical page.  The plan was to make this into an html page with a table of contents.  My thoughts were why not make it a pdf?  Is there any con to using a PDF vs an html page?  If the PDF was properly optimized would it perform just as well?  The goal is to have folks click back to our products and hopefully by after reading about how they work.

              Intermediate & Advanced SEO | | Sika22
              0
            • Modi

              Is 301 redirect suggested on pagination pages

              Hi - Due to pagination the default page of site is coming in 2 url with - ?page=1/ sub-url and /sub-url is 301 a recommended solution due to this pagination urls Also - is it required to create separate title and meta description of every pagination page We are taking specifically in context of our discounts and offer section http://www.mycarhelpline.com/index.php?option=com_offers&view=list&Itemid=9

              Intermediate & Advanced SEO | | Modi
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.