Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Blog On Subdomain - Do backlinks to the blog posts on Subdomain count as links for main site?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Blog On Subdomain - Do backlinks to the blog posts on Subdomain count as links for main site?

    Intermediate & Advanced SEO
    5
    9
    6916
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ecerbone
      ecerbone last edited by

      I want to put blog on my site.  The IT department is asking that I use a subdomain (myblog.mysite.com) instead of a subfolder (mysite.com/myblog).  I am worried b/c it was my understanding that any links I get to my blog posts (if on subdomain) will not count toward the main site (search engines would view almost as other website).   The main purpose of this blog is to attract backlinks.  That is why I prefer the subfolder location for the Blog.

      Can anyone tell me if I am thinking about this right?

      Another solution I am being offered is to use a reverse proxy.

      Thoughts?

      Thank you for your time.

      1 Reply Last reply Reply Quote 0
      • EricaMcGillivray
        EricaMcGillivray @ecerbone last edited by

        Yes, search engines definitely know that subdomains are hooked to your domain, and there's evidence that search engines will count links toward a subdomain to your domain. However, there's speculation that those links are slightly discounted in the level of authority they pass -- they are a stronger signal to your subdomain -- and it's still best practice for your SEO to put your blog on a subfolder instead of a subdomain.

        1 Reply Last reply Reply Quote 4
        • ecerbone
          ecerbone @EricaMcGillivray last edited by

          Does that mean that Moz believes backlinks to a subdomain are counted by search engines as backlinks to the main domain.

          SOrry I keep asking but to get the blog in a subfolder will require a ton of work on IT's part so I am trying to see if the subdomain will work just as well.

          EricaMcGillivray 1 Reply Last reply Reply Quote 1
          • EricaMcGillivray
            EricaMcGillivray @ecerbone last edited by

            Yes, we do. Unless you click the checkbox that says not to crawl subdomains. 🙂

            ecerbone 1 Reply Last reply Reply Quote 0
            • ecerbone
              ecerbone last edited by

              I am hoping if we put out good content we will get many backlink from reputable sources so spammy links are not a concern.

              Does SEOMoz count backlinks to subdomain as backlinks to main site in their reports?

              thanks for your post.

              EricaMcGillivray 1 Reply Last reply Reply Quote 0
              • MonicaOConnor
                MonicaOConnor last edited by

                I actually prefer the blog be on a subdomain if there are going to be several back links on it. It is a way of protecting your root domain from a link that might have seemed good, but has a spammy link neighborhood or turns out to be negative. It is my personal preference. The downfall is that the traffic isn't going to your site, it is going to your subdomain which is why the best practice is to use /blog.

                I would double check with your site developer/IT person to find out if it is really necessary to use the subdomain. Is this by change a WP plugin? It is my understanding that there are several eCommerce platforms with no integrated blog and the WP plugin is only compatible on a subdomain.

                1 Reply Last reply Reply Quote -1
                • Sheena_Schleicher
                  Sheena_Schleicher @ecerbone last edited by

                  Thanks for clarifying what you mean about 'the main purpose of the blog' - sounds like you get it. 🙂

                  Here's an article I could find on the update back in 2011: https://www.seroundtable.com/subdomains-google-webmaster-tools-13960.html

                  Reading through it again, the update was more about links from subdomains to main domains being considered internal links rather than external. It's easy to assume that if Google is seeing the subdomain as part of the main domain, then links to the subdomain will help the entire domain - but from my experience, subdomains never perform as well as a directory/folder structure (on their own or in helping the domain as a whole). I would try my best to avoid using a subdomain.

                  Founder & CEO at Schleicher Marketing
                  Technical SEO, eCommerce, CRO/UX Design, Migrations, Shopify+, Digital Strategy
                  Entrepreneur In Residence at StartupSD.org

                  1 Reply Last reply Reply Quote 0
                  • ecerbone
                    ecerbone last edited by

                    Thank you for the response.

                    • The main thing we will be using the blog for is creating compelling content that our target audience will find useful and then hopefully link to or share.  I don't want to put on the subdomain if these earned links are not going to benefit the whole site as it would if I had the blog in a subfolder

                    SO just to confirm you are saying in 2011 or so this stopped being an issue and now any link I get to pages in the subdomain will benefit the whole site as far as backlinks?

                    Thanks

                    Sheena_Schleicher 1 Reply Last reply Reply Quote 0
                    • Sheena_Schleicher
                      Sheena_Schleicher last edited by

                      Hi there! So lots of thoughts came to mind as I read your question, so here it goes:

                      • Yes, links to subdomains are counted towards the entire domain - I believe it was 2010 or 2011 when Google announced this change, which was to prevent black hat SEOs from using their own subdomain as a link farm/wheel to the main domain- which leads me to my next thought...
                      • This statement raises an immediate red flag: "The main purpose of this blog is to attract backlinks."
                      • Generally, it's best to have your blog at domain.com/blog - of course there are sometimes technical limitations preventing this.

                      I hope this helps!

                      Founder & CEO at Schleicher Marketing
                      Technical SEO, eCommerce, CRO/UX Design, Migrations, Shopify+, Digital Strategy
                      Entrepreneur In Residence at StartupSD.org

                      1 Reply Last reply Reply Quote 1
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • SIMON-CULL

                        So many links from single site?

                        this guy is ranking on all high volume keywords and has low quality content, he has 1600 ref domains check the attachment how did  he get so many links from single site is he gonna be penalized YD2BvQ0

                        Intermediate & Advanced SEO | | SIMON-CULL
                        0
                      • Victoria_

                        Lazy Loading of Blog Posts and Crawl Depths

                        Hi Moz Fans, We are looking at our blog and improving the content as much as we can for SEO purposes, but we have hit a bit of a blank in terms of lazy loading implications and issues with crawl depths. We introduced lazy loading onto the blog home page to increase site speed initially and it works well with infinite scroll, but we were wondering whether this would cause any issues regarding SEO. A lot of the resources online seem to be conflicting and some are very outdated, so some clarification on what is best in terms of lazy loading and crawl depths for blogs, would be fantastic! I hope someone can help and give us some up to date insights - If you need anymore information, I'll reply ASAP

                        Intermediate & Advanced SEO | | Victoria_
                        0
                      • welcomecure

                        Drip Feeding Free Top 10 Blog Sites for Link Building?

                        Is it a good move to pick 10 free blogging sites to build links. Like drip feeding them. Let's say 10 blogging sites irrespective of its a sub-domain as we get in wordpress or a sub-folder blog as we get in livejournal. Now adding articles related to my money website on those blogs newly created & building links from them. Then drip feeding them by putting 1 article a month at regular intervals with anchor as links in each of them. Do you think its a good move?

                        Intermediate & Advanced SEO | | welcomecure
                        0
                      • mlm12

                        50,000 backlinks in webmaster tools from one site???

                        Hi All, I'm new to evaluating backlinks, but I just saw I got over 50,000 links from a backlink that was added on ONE page at this site here: http://www.netnewspublisherDOTcom. I presume this is not a good thing, and if I contact them to remove the one link on the one page, it won't solve the other 49,999 links that Google is seeing pointing to us, so what do I do??. Should I contact them and ask to remove it and see if they don't and then disavow?  Or would you just tell Google to disavow the whole site? Thanks!

                        Intermediate & Advanced SEO | | mlm12
                        0
                      • Ezpro9

                        Blog posts not showing in serps for exact match title search

                        hi- my first client ranks #1 for the exact phrase of each blog post title the 2nd client doesnt rank anywhere when i search for the exact post title 2nd client has robots.txt User-agent: *
                        Disallow: /wp-admin/
                        Disallow: /wp-includes/ so that shouldnt noindex any posts right? his site ranks for many kw's - but oddly none of his blog posts are anywhere to be found - i dont mean for a kw search - i mean for searching for the entire title he doesnt rank anywhere in first 5 pages for any of 6-7 posts i checked any idea what could cause this? thanks

                        Intermediate & Advanced SEO | | Ezpro9
                        0
                      • richardo24hr

                        Best possible linking on site with 100K indexed pages

                        Hello All, First of all I would like to thank everybody here for sharing such great knowledge with such amazing and heartfelt passion.It really is good to see. Thank you. My story / question: I recently sold a site with more than 100k pages indexed in Google. I was allowed to keep links on the site.These links being actual anchor text links on both the home page as well on the 100k news articles. On top of that, my site syndicates its rss feed (Just links and titles, no content) to this page. However, the new owner made a mess, and now the site could possibly be seen as bad linking to my site. Google tells me within webmasters that this particular site gives me more than 400K backlinks. I have NEVER received one single notice from Google that I have bad links. That first. But, I was worried that this page could have been the reason why MY site tanked as bad as it did. It's the only source linking so massive to me. Just a few days ago, I got in contact with the new site owner. And he has taken my offer to help him 'better' his site. Although getting the site up to date for him is my main purpose, since I am there, I will also put effort in to optimizing the links back to my site. My question: What would be the best to do for my 'most SEO gain' out of this? The site is a news paper type of site, catering for news within the exact niche my site is trying to rank. Difference being, his is a news site, mine is not. It is commercial. Once I fix his site, there will be regular news updates all within the niche we both are in. Regularly as in several times per day. It's news. In the niche. Should I leave my rss feed in the side bars of all the content? Should I leave an achor text link on the sidebar (on all news etc.) If so: there can be just one keyword... 407K pages linking with just 1 kw?? Should I keep it to just one link on the home page? I would love to hear what you guys think. (My domain is from 2001. Like a quality wine. However, still tanked like a submarine.) ALL SEO reports I got here are now Grade A. The site is finally fully optimized. Truly nice to have that confirmation. Now I hope someone will be able to tell me what is best to do, in order to get the most SEO gain out of this for my site. Thank you.

                        Intermediate & Advanced SEO | | richardo24hr
                        0
                      • axelk

                        Create new subdomain or new site for new Niche Product?

                        We have an existing large site with strong, relevant traffic, including excellent SEO traffic. The company wants to launch a new business offering, specifically targeted at the "small business" segment. Because the "small business" customer is substantially different from the traditional "large corporation" customer, the company has decided to create a completely independent microsite for the "small business" market. Purely from a Marketing and Communications standpoint, this makes sense. From an SEO perspective, we have 2 options: Create the new "small business" microsite on a subdomain of the existing site, and benefit from the strong domain authority and trust of the existing site. Build the microsite on a separate domain with exact primary keyword match in the domain name. My sense is that option #1 is by far the better option in the short and long run. Am I correct? Thanks in advance!

                        Intermediate & Advanced SEO | | axelk
                        0
                      • AndrewY

                        Max # of Products / Links per Page on E-Commerce Site

                        We are getting ready to re-launch our e-commerce site and are trying to decide how many products to list per category page.  Some of of our category pages have upwards of 100 products.  While I'd love to list ALL the products on the root category page (to reduce hassle for customer, to index more products on a higher PR page), I'm a little worried about having it be too long, and containing too many on-page links. Would love some guidance on: Maximum number of internal links on a page If Google frowns on really long category pages Anything else I should be considering when making this decision Thanks for your input!

                        Intermediate & Advanced SEO | | AndrewY
                        2

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter
                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.