Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why is this SERP displaying an incorrect URL for my homepage?
-
The full URL of a particular site's homepage is something like http://www.example.com/directory/.
The canonical and og URLs match.
The root domain 301 redirects to it using the absolute path.And yet the SERP (and the cached version of the page) lists it simply as http://www.example.com/.
What gives? Could the problem be found at some deeper technical level (.htaccess or DirectoryIndex or something?)
We fiddled with things a bit this week, and while our most recent changes appear to have been crawled (and cached), I am wondering whether I should give it some more time before I proceed as if the SERP won't ever reflect the correct URL. If so, how long?
[EDIT: From the comments, see here: https://www.youtube.com/watch?v=z8QKIweOzH4#t=2838]
-
While I'm not sure how sophisticated Google's algo is at picking this up, Google's people reviewers would probably note it as suspicious. Again I'd ask why? What business advantage does this give you? (Wil Reynolds has famously said that when something sounds fishy or not the best practice ask why 5 times.
In the Skype example, the why is language of the users. It's not spammy because it does something clear and obvious to help the user. Whereas your URL just looks like keyword stuffing.
-
So that SERP is definitely picking up on language of IP/searcher and that's showing the English version for Skype's site, which is a bit different.
-
This concern is not lost on me, but it prompts two questions. 1. How big a risk is it? 2. What other technical factors could be at play here?
-
Here is an example of a site that uses a directory for its homepage, whose SERP snippet shows its full path:
-
I agree with Lynn about questioning the reasons to set up your homepage like that. It does look suspicious and keyword stuffing. EMDs have seen a huge decline in recent years with Google algo updates.
-
HI,
There was a recentish video here with John Mueller that refers to this (see around the 46 minute mark). Basically it is saying that of you have redirects in place but google is seeing other indicators such as the original url is 'nicer' looking (often meaning shorter) and if there are other strong leads to the old url (like lots of links) then they might decide to show the original url in the serps. Since your case involves your root domain homepage and both those factors are likely the case for your original url.... I think you should probably proceed as if the serp is never going to change (really what the serp is showing now is correct, even though you do the redirect, what users are expecting to see and are seeing is the root domain's homepage right?).
I am not familiar with the site's subject - but personally I don't understand why you would want this setup anyway. If it is to get a more 'seo optimised' url into your homepage then it is looking a bit dodgy. Would it not make more sense to build a real page on the second url, optimised to the relevant phrases and leave your homepage on the root?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My url disappeared from Google but Search Console shows indexed. This url has been indexed for more than a year. Please help!
Super weird problem that I can't solve for last 5 hours. One of my urls: https://www.dcacar.com/lax-car-service.html Has been indexed for more than a year and also has an AMP version, few hours ago I realized that it had disappeared from serps. We were ranking on page 1 for several key terms. When I perform a search "site:dcacar.com " the url is no where to be found on all 5 pages. But when I check my Google Console it shows as indexed I requested to index again but nothing changed. All other 50 or so urls are not effected at all, this is the only url that has gone missing can someone solve this mystery for me please. Thanks a lot in advance.
Intermediate & Advanced SEO | | Davit19850 -
Should I include URLs that are 301'd or only include 200 status URLs in my sitemap.xml?
I'm not sure if I should be including old URLs (content) that are being redirected (301) to new URLs (content) in my sitemap.xml. Does anyone know if it is best to include or leave out 301ed URLs in a xml sitemap?
Intermediate & Advanced SEO | | Jonathan.Smith0 -
Does Google Read URL's if they include a # tag? Re: SEO Value of Clean Url's
An ECWID rep stated in regards to an inquiry about how the ECWID url's are not customizable, that "an important thing is that it doesn't matter what these URLs look like, because search engines don't read anything after that # in URLs. " Example http://www.runningboards4less.com/general-motors#!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 Basically all of this: #!/Classic-Pro-Series-Extruded-2/p/28043025/category=6593891 That is a snippet out of a conversation where ECWID said that dirty urls don't matter beyond a hashtag... Is that true? I haven't found any rule that Google or other search engines (Google is really the most important) don't index, read, or place value on the part of the url after a # tag.
Intermediate & Advanced SEO | | Atlanta-SMO0 -
Homepage shuffling in the SERP results continously - any thoughts?
We've had some shuffling for a keyword in the SERP results over last few days! Anyone else seeing their rankings bounce all over? It's only affecting one keyword that was previously a stable performer - this has occurred for the last few weeks (with no major changes to the page). Would be keen to hear your thoughts!
Intermediate & Advanced SEO | | Creode1 -
301 Redirection and apostrophes in URLs
Hi I am experiencing trouble getting any redirects with apostrophes in the URLs to 301 redirect in order to eliminate 404 errors. I have tried replacing the instance of the apostrophe in the source URL field to %27 and variations of this but to no avail. The site is a wordpress site (the old URLS are legacies from the old Business Catalyst site) and I am using the redirection plug in. I have gone into some detail with a helpful soul here http://wordpress.org/support/topic/how-to-deal-with-apostrophes-in-source-url but unfortunately to no result. If anyone has any idea how to solve this puzzle I would be grateful for the help. Example: http://www.tesselaars.com/blog/Inside_Flowers/post/Online_Marketing_for_Florists_Part_1%E2%80%93_A_Website_You_Won%27t_Regret/
Intermediate & Advanced SEO | | Seamoose0 -
Exact keyword URL or not?
Hi all, I have a quick question about the proper use of permalinks. Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')? I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")? I hope this is clear. Thank you for your time and help. All best, Sal
Intermediate & Advanced SEO | | salvyy0 -
Url with hypen or.co?
Given a choice, for your #1 keyword, would you pick a .com with one or two hypens? (chicago-real-estate.com) or a .co with the full name as the url (chicagorealestate.co)? Is there an accepted best practice regarding hypenated urls and/or decent results regarding the effectiveness of the.co? Thank you in advance!
Intermediate & Advanced SEO | | joechicago0 -
Htaccess Redirect with %C2%A0 in URL
Below is my setup for redirects in .htaccess file in my root word press installation. The www to non-www works well, so no problems there Other page redirects work well, too (example: redirect 301 /some-page/ http://mysite.com/another-page/ (I didn't post those because I have a few too many : ) So here it goes... RewriteEngine On
Intermediate & Advanced SEO | | pepsimoz
RewriteCond %{HTTP_HOST} ^www.mysite.com$ [NC]
RewriteRule ^(.*)$ http://mysite.com/$1 [R=301,L] BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress redirect 301 /archives/10-college- majors/ http://mysite.com/archives/10-college-majors/ redirect 301 /archives/10-college-%20majors/ http://mysite.com/archives/10-college-majors/ redirect 301 /archives/10-college-%C2%A0majors/ http://mysite.com/archives/10-college-majors/ I'm having a problem with the last 301 redirect: redirect 301 /archives/10-college-%C2%A0majors/ http://mysite.com/archives/10-college-majors/ not working... As you can see I've tried using other varations of the "space" but no go. I also used a redirect in cPanel's Redirect screen; testing all the possible options + wildcard I've also tried this: http://serverfault.com/questions/201829/using-special-characters-in-apache-mod-rewrite-rule (perhaps unsuccessfully, because it caused a 500 server error and it's a different situation in my case) I also saw something here: http://www.webmasterworld.com/apache/3908682.htm but I don't know if it works and how I would implement that + do so without compromising ALL other redirects. Note: the URL displays with a space in the address bar of all major web browsers: http://mysite.com/10-college- majors/ and goes to a 404 page I have a goregous page / PR6 / high authority site linking to the URL on my site, but they copied the URL with a space somehow. I contacted the person responsible for the website and he claims it works fine (aka he didn't check it). Is there a clean way to redirect ONLY this problematic URL without compromising other redirects, etc? Any ideas would be great. I'll respond with progress. Thanks in advance. UPDATE the redirect works, and it did work. Even so, when looking at source of page linking to mine, the URL looks like this: ``` http://mysite.com/archives/10-college- majors/ Clicking the URL in Source View in FireFox takes me to ``` http://mysite.com/archives/10-college-%C2%A0majors/ none of my 301 redirects should direct there. I don't have any redirect plugins either.0