Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Citation building for multiple locations
-
Hey everyone,
I think i've got a good handle on citations, but had a question regarding multiple locations.
I'm going to be doing citation building for a local lawyer, and he's got 4 locations.
I'd like to build citations for each of his locations, but I was wondering if the business name needs to change?
Ie. If I am building citations for Town 2 and Town 3, should the business name be listed as "Company Name Town 1" for the first location, and "Company Name Town 2" for the second? Or is it fine to use the company name throughout all citations, and just change the location/phone number to the location based info?
I'm just worried about Google seeing differing info, but the same company name, and possibly penalizing me for it.
Thanks in advance!
-
Ah, great! The multiple physical locations part is key for the multiple listings. You should be good to go in listing each. Cheers!
-
Thanks for the response Ryan!
This client in particular has physical offices in each location, I should have specified that in the original question.
I'll definitely be taking some time to go through the guideline though.
Thanks!
-
Google's guideline is here: https://support.google.com/business/answer/3038177 with the most applicable portion being in the address section:
-
Make sure that your page is created at your actual, real-world location.
-
Use the precise address for the business rather than broad city names or cross-streets. P.O. Boxes are not considered accurate physical locations.
-
If you need to specify a mailbox or suite number within your physical location, please list your physical address in Address Line 1, and put your mailbox or suite number in Address Line 2.
-
If your business rents a temporary, "virtual" office at a different address from your primary business, do not create a page for that location unless it is staffed during your normal business hours.
So his locations need to be staffed, open to the public, office based locations. If he's serving clients in 4 different cities, but only has one office in one city it's not the same thing as the requirements above. That would be, "Service-area businesses--business that serve customers at their locations--should have one page for the central office or location and designate a service area from that point. If you wish to display your complete business address while setting your service area(s), your business location should be staffed and able to receive customers during its stated hours. Google will determine how best to display your business address based on your business information as well as information from other sources. Learn more about service-area businesses."
The document as a whole is worth the read. Cheers!
-
-
Great, thanks for the clarification Donna!
i'll definitely go through the guidelines as well.
Thanks again
-
Hi RC,
No. The business / company does not need to and should not change. The business name should be listed as "Company Name" only. No location.
What you need to do to differentiate your different business locations is to ensure they each have a unique local number and dedicated page on your website.
Here are Google guidelines if you have not seen them already - https://support.google.com/places/answer/107528?hl=en.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using PO Box/Virtual Address for local citations, but not GMB?
Hello. So, I am aware that it is in violation of Google My Bussiness's terms of service to use register a PO box/virtual address with GMB, but is it problematic to use such addresses for general link building with local citations, such as local directories and resource pages? Would the cons outweigh the pros (more backlinks)? And what about using one of these kinds of addresses on my website, but not GMB? Is it all so interrelated nowadays that I should steer clear of publishing a virtual address anywhere? That just seems hard to wrap my head around as PO Boxes have served a valuable function for small businesses for some 150 years. Thank you, Jon
Local Listings | | custardextract0 -
Google My Business -Choosing Multiple Categories
Hi friends, I'm trying to work out what would the practice be for a business who is operating in different categories in terms of displaying those categories in Google My Business account. We have a client who is supplying both catering and cleaning products (both categories are core). In this case, listing those two categories in GMB would be alright or should I expect a negative impact on results related to both categories as we have chosen multiple categories? Any advice would be appreciated greatly!
Local Listings | | bbop331 -
Is it more beneficial to use Yext rather than doing the citations manually?
Our company wanted to experiment on whether it truly is more beneficial to use Yext for citations rather than to do them ourselves. The thought process here, is that when we manually do the citations, some of our listings would increase in quality. The problem we have been running into, is that Yext has exclusive deals with nearly half of the sources we were previously listed under. Is there a way around this, or is Yext truly worth the cost?
Local Listings | | rburnett1 -
How to Have Multiple Listings appear on Google maps
Hi my client has two locations for his restaurants: Me Gusta Tacos He wants to have both his locations show up in the map pack, which they currently do when you type in Restaurants, Dinner, food near me etc... However, when you google Me Gusta Tacos the Google listing shows up on the right for one of his locations, but there isn't a Map Pack for his two locations. I wasn't sure if a map pack only shows up when there are 3 or more locations, for instance, a chipotle which I added an image below to compare too. HGOgln5 Jgdoi4Y
Local Listings | | Sociable_Bistro0 -
Google My Business - two locations but same name and phone
Hello, I manage SEO for an orthopaedic practice and I'm wondering what to do about their GMB listings. They have two locations, but I'm starting to think we shouldn't have separate GMB pages for the two locations because of the advice about other GMB questions I've been reading on this forum. I read a helpful response that said you must ensure the following if you want to create separate GMB listings: Unique name Unique address (even if only a suite / office number) Unique phone number Clearly different categories on Google My Business I can only ensure one of those - unique address. The business has the same name, phone number, and categories at both addresses. What should I do about this? I would think it's important to list both addresses so that patients can be guided to the appropriate location, but is there a way to do that with just one GMB listing? Thank you, Susannah
Local Listings | | SusannahK.Noel0 -
Local Search and Schema.org - Do I need to tag up the "same as" Property to all my citations to help with local rankings?
Hi All, We have implemented Schema.og on our website and this also includes the local business schema for all of our branches.However I've read an article (see below ) which says we should also be doing "same as " property and linking this to ALL of our citations such as google plus page , yelp , bing places, city search etc etc as this will help with citations. I am wondering if anyone has done this ? - And if so , has this helped with local rankings etc - I don't really want to invest the extra costs to get this done if I can't find anywhere that says its made a difference - The article from whitespark - says - "when you create new citations for your business (or for your client’s), it’s a waiting game hoping that Google and the other search engines will find your new citations quickly and make the connection between those listings, the business, and the website. The “sameAs” property can help make that process much quicker _and _easier. Schema.org explains that the “sameAs” property is used along with the “URL of a reference Web page that unambiguously indicates the item's [or business’] identity.” By using the “sameAs” property in your NAP schema markup, you can tell search engines that the business you’ve marked up is the same one found at a certain citation URL Of course, Google+ isn’t the only important citation source. There’s also Bing Places, Facebook, Yelp, Citysearch and a few others. The nice thing about many schema.org properties is that you can use them multiple times in your markup." I am wondering what peoples thoughts were and whether they has implemented this and if so , did it help ? thanks Pete | [sameAs](http://schema.org/sameAs) | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website. |
Local Listings | | PeteC121 -
Best Local Citation Building Services
Hi, have any of you ever used a local citation building service? Are some better than others, any recommendations? Any bad experiences or companies to avoid? I'm fairly new to the process and it looks like there's a lot of snake oil salesmen in this vertical, so any and all insight you could give me would be great! Thank you in advance, I look forward to hearing feedback from all of you!
Local Listings | | maxcarnage0 -
Description on Google+ & ALL Citations the same or?
Does it matter if the description is different on Google local and all the citation websites? Some websites allow a lot of description, some don't. So my question is it only the company name+address that needs to be the same across the board or the description has to be the same too?
Local Listings | | surfsup0