Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Compare sites?
-
I'm frustrated, so want to ask a stupid question....My site..
outranks my biggest competitor in most Moz catagories...
...EXCEPT Facebook likes...(he has a ton) **And yet, rainbowreef.us outranks me in most keywords on
Google?! I know it's not simple...but Can anyone take a quick peek and give me any insight as to why??? **Example "Dive Key Largo" keyword...he is #1 and I am #5...typical in the most important keywords!
-
Hi there,
Unfortunately, this isn't something that anyone can tell you without at least a few hours of research - Google has a pretty complicated algorithm!
I can tell you some more things to take into account, in addition to Bob's list:
- **Keyword relevance: **For the search queries that you want to rank for, does Sea Dwellers look the most relevant? Do you use the phrase that you want to rank for in your page title, the h1 of the page, and on the page itself? Be careful not to sound like you're writing for robots rather than humans, but using the exact same phrase as you want to rank for definitely helps with rankings.
- **Inbound link relevance: **Where did you get the links to your site? More links from relevant sites (for example, unsponsored posts about the best company to dive with) are going to help with local queries like "dive Key Largo."
- **Potential spam / paid links: **If you've paid for links or have spammy links coming to your site, Moz may have an inflated version of your PA or DA metrics, since it isn't as good at recognizing that as Google is (though they're working on it with their spam score).
Good luck! If you're feeling especially frustrated about this, I'd recommend hiring an SEO to give you some definite answers.
Best,
Kristina
-
Even if your site outranks the other site in Moz, it doesn't mean anything. Moz is not Google, they have different ranking signals (have a second read at what Bob said) and the most important thing, Moz doesn't show all the links websites have, it shows only the links it found. This being the case, Google is probably aware of more links (hidden ones as well), so that's why your website is outranked.
-
Hi sdwellers,
Tools give you an insight in what might be the cause of ranking problems but they don't tell the whole story about a websites rankings. Algorithms are very complex and they do take in account a lot of different signals. A few signals that are very hard to take into account by any tool.
- Dwell time (the time people spend on your site, and if they do or do not find the information needed)
- The total backlink profile. Moz has its own index (PA/DA are based on this index) which only covers a fraction of all the links. A normal backlink audit would at least combine links from three different sources including the links from Google Webmaster Tools
- Reviews about your business.
If you are serious about beating your competition I would dive deeper in SEO, or hire an expert. That said, I can give you a few tips based on my first impression of your website.
- The black text (on the blue background) above and under your website are very toxic. This is a classic spam tactic which gets you discounted by Search Engines.
- Your website isn’t mobile friendly (this will become an important ranking factor on 21 of April this year (next week). Google has been talking about this date for a while.
- On first sign, I would say you could make your content more engaging. Your competitors website give a whole different feeling. I would take a good look at your design and the use of visual content. Scuba diving is all about a life time experience, keep people hooked to your site and you dwell time (and sales) will go up.
I hope this helps! Good luck, and I would love to hear if you could make a difference the coming months.
_PS. Facebook likes aren’t used to rank website. Although a big social audience can help you get more backlinks which help a lot. _
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved Would my site's DA be transferred if I redirect to another?
Re: How to create link from google redirect? I am thinking of changing my domain name from https://experts.ng to https://expertsclan.com and wondering if my DA could be transferred to the new site
Moz Pro | | dodo1234 -
Comparing New vs. Old Keyword Difficulty Scores
We've had a few questions regarding the new Keyword Difficulty score used in Keyword Explorer, and how it compares to the old score in our stand-alone Keyword Difficulty tool. Specifically, people want to know why some scores are much lower using the new tool. There a general discussion of the math behind the tool in this post: Keyword Research in 2016: Going Beyond Guesswork One of the problems we had with the original Keyword Difficulty score is that, because it's based on our Page Authority (PA) score and PA tends toward the middle of the 0-100 range, Difficulty got a bit bunched up. A Difficulty score in the low-to-mid 20s (via the old tool) is actually very low. So, we set out to re-scale the new tool to broaden that score and use more of the 0-100 range. We hoped this would allow more granularity and better comparisons. While the logic is sound, we're concerned that we may have been too aggressive in this re-scaling, given recent feedback. So, we're going to be analyzing a large set of keywords (anonymously, of course) that people have run through the tool to see if too many Difficulty scores seem too low. If they do, we'll make some adjustments to the math. In the meantime, please be aware that low scores may appear lower in the new tool and very high scores may appear higher. We wanted to address some of the limitations in V1 and feedback over the years, and so the old and new scores really can't be compared directly in a meaningful way. We're sorry for any confusion that has caused, and we will re-evaluate if necessary.
Moz Pro | | Dr-Pete3 -
Whether or not to remove a link from a website with high spam score on Open Site Explorer
Hello Moz! I just subscribed for your Moz Pro program. Amazing stuff! On open site explorer, I found a number of links to my site from a page called with a very high page authority and high domain authority, but also a high spam score (8 or 9, one with a 10). I say multiple spam scores, because it's strange, there are what appears variations of the same url, and each one is considered a link. For instance, there's an abc.linkstomysite.com and xyz.linktomysite.com, and 123.linktomysite.com... there are about 15 of these (all with the spam scores mentioned above)! This must have been some old SEO work done I payed for back in the prehistoric SEO days. However, my fear is the following: Removing these links, and then losing some potentially strong link juice. I don't have many high DA or PA links to my site, and these are some major ones. The domain in question "linktomysite.com", when entered into OSE, only has a spam score of 4, and it has a domain authority of 45 and page authority of 37. My site has a spam score of 2 and no messages from google regarding a penalty, but an overall reduction in google traffic over the years (just keeps slowly dropping... as if a weight is pulling me down?) What do you think, should I leave, or remove? The linkstomysite page is just a LONG page full of links, with short descriptions, nothing of value, but with a an old domain age (relatively). Most important for me is keeping at least some ranking/visibility, while I personally work on building quality links and helpful content. thanks!
Moz Pro | | DavidC.0 -
Automatically Check List of Sites For Links To Specific Domain
Hi all, Can anyone recommend a tool that will allow me to put in a list of about 200 domains that are then checked for a link back to a specific domain? I know I can do various link searches and use Google site: command on a site by site basis, but it would be much quicker if there was a tool that could take the list of domains I am expecting a link on and then find if that link exists and if so on what page etc. Hope this makes sense otherwise I have to spend a day doing it by hand - not fun! Thanks,
Moz Pro | | MrFrisbee
charles.0 -
Comparing Domain Authority Scores
Since your scale (like PageRank) is a logarithmic scale, it makes it hard to judge the distance between 2 scores. Can you give me a rule of thumb. For PageRank, each jump is an exponential jump - so that a PR6 is perhaps 10 times stronger than a PR5. What is the log base that SEOMoz uses. Should I assume that a 60 is 10 times stronger than a 50? This is important when it comes to measuring progress because growth is going to get more difficult as you move up the scale and I need to communicate the distance between our current Authority score and our goal. Thank You!
Moz Pro | | apo11o1770 -
Page Authority is the same on every page of my site
I'm analyzing a site and the page authority is the exact same for every page in the site. How can this be since the page authority is supposed to be unique to each page?
Moz Pro | | azjayhawk0 -
What do you use for site audit
What tools do you use for conducting a site audit? I need to do an audit on a site and the seomoz web crawler and on page optimization will takes days if not a full week to return any results. In past Ive used other tools that I could run on the fly and they would return broken links, missing htags, keyword density, server information and more. Curious as to what you all use and what you may recommend to use in conjunction with the moz tools.
Moz Pro | | anthonytjm0 -
How can a site have a backlink from Barclays website?
Hi, I have entered a competitiors website www.my-wardrobe.com into Open Site to see who they get links from and to my surprise they have a load from Barclays Business Banking. When I visit the page I can not see the links. But if I search the pages source code for my-wardrobe, there I have it, a link to my-wardrobe.com. How have they done this? Surely Barclays haven't sold them it? And more so, why are they receiving link juice when you cant even see the link on the Barclays page in question - http://www.barclays.co.uk/BusinessBanking/P1242557952664 Thanks | |
Moz Pro | | YNWA
| | <a <span="">href</a><a <span="">="</a>http://www.my-wardrobe.com" class="popup" title="Link opens in a new window" rel='' onmousedown="dcsMultiTrack('DCS.dcsuri','BusinessBankingfromBarclays/Footer/wwwmywardrobecom', 'WT.ti', '','WT.dl','1');"> |
| | www.my-wardrobe.com |
| |
|
| | |0