Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
H1 Tag as Logo on the Homepage.
-
So I was working on a Genesis theme website where they have the H1 Tag as the Logo on the homepage. I wanted this changed because I always use my H1 tag to include a keyword I want to rank for. I was told by the Genesis Forum Manager that Yoast said the Logo should be the H1 tag on the homepage. (Yoast has a WP SEO Plugin that is very popular)
That makes no sense to me, so I was looking for Opinions.
Thanks,
-
I agree with Doug - I would never have the H1 containing a logo. It should include 3-5 words that are you main targeted keywords/phrase for that page. (Be it company name, blog name, what you are offering etc)
Change the template so the logo isn't inside a H1 tag. I think nearly every SEOer would agree with this.
-
Thanks Doug. I did mod the theme, but with genesis it isn't so easy.
-
Yup, your context and your goals etc are all going to play their part. I don't agree that H1 = your logo on your home page. That's a bit too black and white for me.
Do whatever you need to do - nothing to stop you modifying the theme!
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-33"> <param name="counter" value="556"></object>
-
Maybe if you are using WP for a blog at makes sense for the H1 tag, but I am using it as a CMS, so maybe that is not what he intemded.
-
I agree with Doug, but w/out knowing what your website looks like or if you have the Yoast plugin. I'm assuming your CMS is wordpress You should double check your scripts (header.php) for the designated theme is pointing where appropriate for your H1, and make the necassary changes.
-
Don't agree that that H1 tag should be your logo and I don't think this is what Yeost was getting at either.
According to this article on his blog, he suggests that the H1 tag on the homepage should be the "Blog's Name."
http://yoast.com/blog-headings-structure/
Single posts then have an H1 equal to the title of the article, and category pages would have the name of the description/tag.
You've got to be careful not to confuse the semantic structure of the content and the branding.
The function of the logo is to provide your content with a consistent brand across all page types. This isn't specific to the home page.
Besides, there are lots of logos that don't spell out their names of the entities they represent so you might want to have both your logo/ident and then say your company name spelt out in the H1.
You could also argue that the subject matter of the home page is not actually the brand/entity name but the value proposition - the "what's in it for you" and I've seen that used at the H1 heading too...
Just ask yourself what makes things easier for visitors to understand/interpret the content on the page depending on the type of site/organisation etc.
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-0"> <param name="counter" value="96"></object>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will skipping <H> tags affect your SEO?
Will skipping <H> tags on a page have any impact on your SEO, e.g. skipping a <H2> so your page has a <H1> and then goes to a <H3>? Obviously a page must have a <H1>, but does it matter if you skip other headings?
Technical SEO | | ciehmoz0 -
# Tag - opacity and SEO impact
Hello,
Technical SEO | | Tiffany_Barn
I have a query animation 'fade-in-up' on my website: tiffanybarnard.com which moves the H1 tag slightly and fades it in from zero opacity to 1. Will this affect the SEO value of the H1 tag?
Thank you!0 -
What should I name my Wordpress homepage?
I work almost exclusively in wordpress now. And I always hesitate when it comes to naming a site's homepage. I have to give it a name - right? I usually pick the business name or /home. And then that is identifies as the site's static homepage in the Wordpress settings and it works just fine. But I've started to get warning that it is an issue because it creates redirects. For example, I just ran the Ryte service analysis on a website and it warned me about "Non-indexable pages with high relevance" and it's basically my homepage that has 29 incoming links that "passes all pagerank to https://ourdomain/home But what am I supposed to call my homepage if not "Home"? It's not like the old days where anyone has to type it in. The root domain loads the homepage just as it should. Can anybody advise me regarding best practices for what to name a Wordpress homepage for good SEO? With thanks in advance for your help.
Technical SEO | | Dandelion0 -
Is having my homepage on a subfolder harmful?
Hi guys, I am the webmaster of the following two websites: www.gpblog.com/nl
Technical SEO | | NielsDE
www.gpblog.com/en The first URL is the Dutch version of GPBlog, the second URL is the UK version of GPblog. Whenever a person visits www.gpblog.com he gets redirected to either the Dutch version or the UK version based on his location. My question is: is it harmful to have 1. your homepage on a subfolder and 2. is it harmful to run two different languages on one domain using this technique? Thank you in advance!1 -
Homepage not indexed - seems to defy explanation
Hey folks Hoping to get some more eyes on a specific problem I am seeing with a clients site. Site: http:www.ukjuicers.com We have checked everything we can think of and the usual suspects here are not present: Canonical URL is in place Site is shown as indexed in search console No Crawl, DNS, Connectivity or server errors No robots.txt blocking - verified in search console No robots meta tags or directives Fetch as Google works Fetch & render works site command returns all other pages info command does not return the homepage homepage is cached and cache has been updated since this issue started: http://webcache.googleusercontent.com/search?q=cache:www.ukjuicers.com homepage is indexed in yahoo and Bing all variations redirect to the www.ukjuicers.com domain (.co.uk, .com, www, sans www etc) The only issue I found after some extensive digging was some issues with the HTTP and HTTPS versions of the site both being available and both specifying the canonical version as themselves. So, http site used canonicals with http and https site used canonicals with https. So, a conflict there with the canonical exacerbating the problem it is there to solve. The HTTPS site is not indexed though and we have set this up in webmaster tools and now the web developer has set redirects to ensure all versions even the https now 301 redirect to the http://www.ukjuicers.com page so these canonical issues have been ironed out. But... it's still not indexing the homepage. The practical implications of this are quite scary - the site used to be somewhere between 1st and 4th for keywords like 'juicers', 'juicer' etc. Now they are bottom of page 1 or top of page 2 with an internal page. They were jostling with the big boys (amazon, argos, john lewis etc) but now they are right at the bottom of the second page. It's a strange one - i have seen all manor of technical problems over the years but this one seems to defy sensible explanation. The next step is to do a full technical SEO audit of the site but I am always of the opinion that with many eyes all bugs are shallow so if anyone has any input or experience with odd indexation problems like this would love to get your input. Cheers
Technical SEO | | Marcus_Miller
Marcus0 -
Is it ok to use H1 tags in breadcrumbs?
A client has an e-commerce site and she doesn't want a page title on the products page. She has breadcrumbs though. Her website developer suggests putting the H1 on the breadcrumbs. So: products> Gifts > picture frame with h1 tags round the word "picture frame". Is this ok to do? Or is it a bad thing for SEO purposes? Thanks
Technical SEO | | AL123al0 -
Hiding H1 with background colour
Will the H1 tag be visible to the bot if it is hidden from the human eyes using background color. Will Google penalize my website if I hide the H1 tag using the background color so it is visible to the search engine bot but not visible to the human eye. If I place the H1 tag in the footer (front-end location) for the human eye but at the top of the page in HTML for the bots, will the search bot still consider this as the H1 tag and rank it accordingly Finally will you categorize this under blackhat ( I think it is not too sure)
Technical SEO | | YvonneMartin0 -
Do I need to add canonical link tags to pages that I promote & track w/ UTM tags?
New to SEOmoz, loving it so far. I promote content on my site a lot and am diligent about using UTM tags to track conversions & attribute data properly. I was reading earlier about the use of link rel=canonical in the case of duplicate page content and can't find a conclusive answer whether or not I need to add the canonical tag to these pages. Do I need the canonical tag in this case? If so, can the canonical tag live in the HEAD section of the original / base page itself as well as any other URLs that call that content (that have UTM tags, etc)? Thank you.
Technical SEO | | askotzko1