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    4. Seeing lots of 0 seconds session duration from AdWords clicks

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    Seeing lots of 0 seconds session duration from AdWords clicks

    Paid Search Marketing
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    • Whittie
      Whittie last edited by

      Does anyone have more information on one why this might be?

      Thanks in advance!

      GyuYc5F.png

      1 Reply Last reply Reply Quote 0
      • hectormainar
        hectormainar last edited by

        Another cause which is specially common in display networks -not too much in adwords- is that some of the pages which are serving your ads are showing your site with popunder scripts. This allows the site to create the affiliation cookie without the user noticing it.

        In your case, if it is based only in 17 visits can only be the natural reason: people are not interested in your content for that keyword and leave too soon, as Ryan says.

        1 Reply Last reply Reply Quote 0
        • RyanPurkey
          RyanPurkey last edited by

          Like Mike requests, being able to view the landing page plus keyword combination is pretty key to discovering the low session duration. Knowing what the ad copy is would help as well. Currently though you're dealing with way too small of a sample size of 14 users. Something like 140 users would be more indicative of trends, while 1400 users would be even better.

          Aside from the low sample size, the basic reason low time on site happens is because people are expecting something different than what they're getting from a site so they leave rather quickly. Specific reasons it could be happening: slow loading pages, poor design, poor matching keyword or ad copy to landing page content, poor user to content match, accidental clicks, etc. Cheers!

          1 Reply Last reply Reply Quote 2
          • Mike.Bean
            Mike.Bean last edited by

            Hello,

            Could you share the landing page? & the main keyword?

            Thanks,

            - Mike

            1 Reply Last reply Reply Quote 0
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