Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Two websites, same business name, same NAP

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Two websites, same business name, same NAP

    Local SEO
    2
    5
    2039
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • AL123al
      AL123al last edited by

      Hi,

      A client of mine offers loft conversions and wants to make a go of it. So he has a website dedicated to loft conversions.

      He is also a joiner/carpenter and has another old website which offers general joinery work and insurance work.

      Both websites have the same business name and same address and phone number.

      There is only one Google place page for the loft conversions website. The loft conversions website is not ranking as well as we would like locally. Could it be due to the same NAP? What are the best options?

      1. Redirect the old website to the loft conversions one (he might not like that idea)

      2. Change the address and phone number on one website?(and all subsequent citations?)

      Would love some help on this!

      1 Reply Last reply Reply Quote 0
      • AL123al
        AL123al last edited by

        Thanks for your help!

        1 Reply Last reply Reply Quote 0
        • Lumina
          Lumina @AL123al last edited by

          If your client is adamantly opposed to having the better of the two consume the other business, then yes - the only other viable option I'd see would be to treat them as completely separate businesses that are only related by owner. Name, address(es), phone number(s), email(s), etc. should all be changed if that's the case. For all intents and purposes, they would have to be treated as two unrelated businesses.

          I hope your client will chose the prior solution rather than this, but I imagine either would be better than continuing in their current state. Good luck to you.

          1 Reply Last reply Reply Quote 1
          • AL123al
            AL123al last edited by

            Thanks Bryan.

            If he was against merging then would changing the address and phone number on one website?(and all subsequent citations?) be a good idea?

            Lumina 1 Reply Last reply Reply Quote 0
            • Lumina
              Lumina last edited by

              I would strongly recommend removing the one that's not doing well locally and adding the content to the structure and content of the other website. Your client should also consider condensing the two businesses into one.

              I say that because from what you said, it sounds like he views the two service types as different businesses that only share a name. This is very likely counterproductive, and I'd have to assume means that both websites are competing against one another in SERPs regarding branded keywords.

              Touting all of his services as one business would have a lot of different benefits; but is there any reason he's treated them as separate businesses? If so, my advice may not be prudent - but it seems unlikely that there's a good reason to do so.

              1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Nadiamo44

                Local SEO for a business serving multiple small cities

                We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
                My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher  DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
                2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
                In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
                3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword.  This might work for keywords with low competition but not for ones with high competition levels.  Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?

                Local SEO | | Nadiamo44
                0
              • SeobyKP

                Is there a way to get a list of urls on the website?

                For example, www.laskeimages.com Outside of Google Search Console, is there another way?

                Local SEO | | SeobyKP
                0
              • HubMDP

                Should you set an hreflang if the website is only in one language

                We have a website, which is written in British English. There are no other versions of the site in different languages and the website only serves a UK audience. We have not set an hreflang tag up. Is this something we would still need to do and what would the benefits (if any) be?

                Local SEO | | HubMDP
                0
              • Gavo

                How important is citations for an online business?

                If you run an online business, just how important is citation building? Our client does not want to disclose her physical home address from where she operates and the campaign does not consist of any local keywords. Should we then focus on link building and growing the site's DA instead? As well as getting onpage elements optimised. Many thanks in advance for your input!

                Local SEO | | Gavo
                0
              • paulfoz1609

                One website or multiple websites

                Im going round in circles with the best way to go about marketting my business from an SEO and usability stand point.  My company specialise in self adhesive films and vinyls which give us quite a varied niche. Our main areas are: Window films and interior vinyls such as printed wallpaper, wall coverings, furniture wraps etc for homes and businesses - For this area we cover nationwide Automotive films such as car window tinting, car and van wraps and paint protection films - for this we need the vehicles bringing to us so this is a more local are (around 20 miles of us max) Signs and graphics - anything from office signs, pavement signs to printed banners - these are all commercial and we go to the customer.  For this its a new side to the business and Id say wed look to go withing 50 miles of our base. My dilemma is, firstly when pushing social media etc we have a real divide for who we target as we have the home owers and business owners on one hand and then car enthusiasts on the other.  Also from an SEO point of view theres the local vs nationwide aspect.  A few people I have spoken to have said trying to target local for some services and national for others may be a little problematic. I have some people saying have all services under one domain as the links back to the site and content will all help the site to rank better.  This sounds logical to me. But then Ive had other people saying split the site into 2/3 sites.  Definitely split the automotive which is local from the other national areas as these are also going to be a different audience 9car enthusiasts vs home/business owners).  It will mean doing two lots of SEO but the sites will be more focused on the target audience and we can have one tagret local search and the other national. This too seems very logical. My gut feeling is that both options are sort of right but doesn anyone have any advice that could help me figure this out. Also to make things a little more complicated we have an ecommerce side were we supply goods direct to the public.  Woudl I be better to have a fresh domain which is simply an ecommerce platform or have a seperate shop section on my main domain were people can go to buy the products if they dont want us to fit them?

                Local SEO | | paulfoz1609
                1
              • PeteC12

                Google My Business Locations Query- Do I need unqiue Picture File Names for every location

                Hello All, I am just in the process of updating all my google business locations for each of my depots. I have been uploading photos but I am wondering if the file names of the photo's need to be unique for every location ? I know I need to describe the picture in the filename so it's good use of keywords but I am wondering if google will see it as spaming if I upload the same product pictures etc to ever google business location ? thanks Pete

                Local SEO | | PeteC12
                0
              • maryk92

                2 websites or one .ca and .com

                Hi I have a client with a lighting business in Canada but ship to all US- they have ecommerce web site .ca and .com the .ca has always brought more traffic. (they have a store in Canada) they are now redoing the site and trying to decide should they have just one site and the other redirected to it or should they have two and which one the main one- they would like to sell to the us but are obviously stronger in Canada- don't want to lose on both sides.. Appreciate any help!

                Local SEO | | maryk92
                0
              • Mark_Ch

                How to remove countries viewing my website

                Hi All, I operate from the UK only. How can I exclude select countries from viewing both my organic website and Google Adwords listing. Organic Website
                Are the any free online services that give you a simple click + download/view script to cut & paste into a .htaccess file. Google Adwords
                Ditto as above with the exception to paste the IP list into Campaign | Setting Tab | Advanced settings - IP exclusions Thanks Mark

                Local SEO | | Mark_Ch
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.