Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Links to Social Media accounts, rel=nofollow/follow and rel=me
-
Hi guys,
I just saw this rel="me" attribute and I can't find any reputable recent (within last year) information. I never heard of this and wonder if it's any beneficial in any way.
At the same time, should I use nofollow or follow on links from website to social accounts? I've heard different opinions but, again, no recent relevant and trustworthy information.
Please, kick me into right direction. However, when kicking, please give me some proof, rather than thoughts

Thanks!
-
I'd recommend linking to all your own properties using rel="me". You can see the tag in common usage on Twitter and Instagram profiles, where the user's website link is tagged using rel="me". You can basically connect up all your online properties as belonging to the same person/brand/entity - and who wouldn't want that. You're indicating to Google that all those webpages are related to you. By linking to your social profiles from your website using rel="me", you're confirming that those profiles are officially yours.
-
Now, what's about rel="me"?
Anybody has any insight?
-
Good article, but as you said, statements sometimes conflicting and self-contradicting. I guess the best way is to test and see what works and what doesn't.
-
Thanks! I'll look into it tomorrow.
-
You might be interested by this article from Marie Haynes on footer links (follow or not follow) which gives a recap of the (sometimes conflicting) statements from Google regarding footer links- and some advice on how to deal with it.
It's a pretty long article - but worthwhile reading; Marie is also member of Moz & specialised in link penalties & unnatural links.Dirk
-
Thanks.
What about too many follow links from the same website?
Example: as a webdesign company we have a backlink from every client's footer. So, we used to have them all follow, therefore from large ecommerce websites we were getting 10k+ follow links. We decided to try to do all those links nofollow. Pretty much next week we saw significant enough jump in rankings.
There are lots of articles/discussions about topical relevance of follow interlinked websites as well.
What's your take on this?
-
Basically nofollow links should be used for
- links to site with untrusted content
- paid links
You could use nofollow as well for crawl prioritisation (not leading Google bot to pages on your site that can't or shouldn't be indexed like loginpages) -although this is not the recommended usage (according to Google: "a solid information architecture is likely to be a far more productive use of resources than focusing on crawl prioritization via nofollowed links".
Source: Google
For links to Facebook you have the choice - a big chunk is not being indexed by Google (source: https://www.facebook.com/robots.txt?_rdr=p) - so you could put the links nofollow (but you could leave them follow as well). For the other ones - it could be interesting to have links to your Instagram / Twitter account to push these as well.
I would just keep all these links follow. It will certainly not hurt you.Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pinterest Link Value
Hello, First of all I know that all the links which come from Pinterest are no follow. However about 4 years ago we made a campaign to pinterest for one of the websites we are managing. Although the thing was going well we had to stop it for various reasons. Right now, 4 years later, this thing has grown big without any move for us! All these years our pins, which were great in many aspects, were continuously reppined. This has lead to the point where the Google Search Console is reporting that about 500.000 links are linking to our website from Pinterest. We know how this has helped us or not concerning the actual refferring traffic from Pinterest but our main question, and this where we want the Moz's community help, is how is this helping from a SEO aspect. Thank you!
Social Media | | Tz_Seo1 -
Recommended Social Media Scheduling platforms
I am currently using BufferApp to schedule my social media posts. My scheduling gets messed up at least once per month, where I lose posts or days are skipped, etc. without any changes (and even when I can see the expected schedule). I have used Hootesuite in the past and I like it, but I prefer Buffer when it works. Is there something else that works as good as Buffer used to? Thank you.
Social Media | | RoxBrock0 -
Shortcut Link and Referral domain in Google Analytics
Hello, One of my clients has a Facebook page for his company, and his social media manager posts some promotional and educational posts on daily basis. the social media manager uses affiliate ID's in the destination URL to track traffic and leads that come from the social media and to make it look nicer he uses shortcut links service - bitly. Now I have a few questions about this: I don't see traffic comes from bit.ly or bitly.com in Google Analytics, my question: is using 301 redirect makes Google Analytics understand that the last website which sent the traffic to my website is not the actual Referral website? Is using shortcut links in the social media damages the links value (even though they are <nofollow>links - but still considered as signals from social media</nofollow> Thanks. LorS1nd.jpg
Social Media | | JonsonSwartz0 -
Google Plus: Personal vs Business Accounts I am Confused!
Hi so I have both accounts set up, I use my business g+ for sign posting my new blog posts & latest news. I have Authorship set up on my Blog and that is working fine. I am personally v much a large part of the brand, www.over50choices.co.uk and have my face on the home page and most social property, so when i do use my G+, FB & Twitter accounts, whilst they are the business accounts, its lead by me. So just what do I use my G+ Persoanl Account for? I have read that i should either share or duplicate the my updates on both accounts, but will that look like duplication? I dont have many G+ followers currently but intend to develop this in the next few months, so its important that I get this right if i am to optimise my activity? Your help appreciated. Ash
Social Media | | AshShep10 -
Deleting Poor Performing Social Media Accounts for Businesses?
I'm the Internet Marketing Manager for an ad agency and in charge of not only our social media and SEO but advising and hooking up clients with successful campaigns. I've taken the liberty of signing us up for almost every major social media account. Some are very successful (Facebook, Twitter, Pinterest, Instagram, LinkedIn, Vimeo is ok (we use it over YouTube), Vine is picking up) and others are very not doing well (Flickr, Foursquare, YouTube really is low, Google+ is very mediocre). I’ve been wondering if it would be more beneficial to just delete certain accounts. I think I need to keep Google+ (Google values it and we are not doing terribly on it) but all the others listed in the bad column I think are really cancerous to our SEO (and make us look bad b/c we are doing poorly on them) but I really don’t know. I used them kind of to see if they would work for us and to demonstrate that we knew what we were doing in these social networks, but I think they may be doing us more harm than good both from a PR standpoint and SEO. Doesn't it hurt your website for Google to see poor performing social media accounts, just as the opposite would be true (good sm accounts and mention/activity would give you klout & SEO...)? What do you think? I'm no novice but no master either. Love this forum. Thanks in advance.
Social Media | | JCunningham0 -
Best option for Facebook Page/Usernames?
Hey guys My first post here! currently trialling seomoz and impressed so far 🙂 My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example: firstsecondthird.co.uk Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of: FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability) then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense? Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name? Any advice appreciated. PS hope this is under right topic- several others seemed applicable Thanks
Social Media | | redactuk0 -
Social Media Adult Websites
Hello, Do you recommend using the buttons (facebook, twitter and google +1) on pages with adult content? For adult seo marketing google uses this metric? Thanks, Stroke
Social Media | | stroke2 -
Buying Twitter/Facebook Followers
So i have a client that sends me a link once a week about buying followers for social media profiles. Each time i tell him if it seems to good to be true... then its too good to be true! What are your guys thoughts, experiences, feelings? Here are a few examples: http://www.targetedtraffic.int.tc http://www.fbfandamonium.com
Social Media | | kchandler0