Two blogs on a single domain?
-
Hi guys,
Does anyone have any experience of having (trying to rank) two separate blogs existing on one domain, for instance:
www.companysite.com/service1/blogwww.companysite.com/service2/blogThese 2 pages (service 1 and service 2) offer completely different services (rank for different keywords).(for example, a company that provides 2 separate services: SEO service and IT service)Do you think it is a good/bad/confusing search engine practice trying to have separate blogs for each service or do you think there should be only one blog that contains content for both services?Bearing in mind that there is an already existing subdomain for a non-profit part of business that ranks for different keywords: non-profit.companysite.comand it will potentially have another blog so the URL would look like: non-profit.companysite.com/blogAny ideas would be appreciated!Thanks
-
The URL structure is mostly subjective to me - there's not a clear value between the two. I tend to think of services as a subset of each store location, as opposed to the the locations being a subset of the service sets.
So - if it's easier to build the URLs the way you laid them out already, that's not an inherent problem.
-
Hi Kane and Josh,
Thank you both for your opinion.
Is there any reason why these permalinks
are better than
www.business.com/service1/location/brighton
www.business.com/service2/location/brighton?
I'm hoping that having unique content on each page will help to rank it and will be 'easy' for search engines to understand that we offer 2 different services (for different audiences) in the same locations.
Thanks a lot again!
-
Hey there,
There's no problem with running 2 different blogs with www.companysite.com/service1/blog & www.companysite.com/service2/blog URL structures. Hubspot and Moz are both good examples of companies that segment out 2 or more blogs in different subfolders. If both blogs have the same categories, you may bump into conflicting issues, but you should be able to segment these, eg title tags of "Service1 Category Name - Company Name" and "Service2 Category Name - Company Name".
Not sure about that non-profit subdomain you mentioned - that sounds like quite a few blogs. But, if the content is truly different then it's not a big problem.
As Josh said, the local service landing page scenario you laid out is a totally different situation. If your two services share an office in that city, then I would generally prefer to see this permalink variation, but it's not a deal killer:
For a moment, let's say you do carpet cleaning and window cleaning. Having two pages for those cities like this is entirely fine, if you properly build out unique content for those pages that is different than the other city and service pages across the site. Otherwise, these pages are effectively duplicate content, and they aren't going to perform well. Examples of unique content for a location+service page would be testimonials from customers at that location, names/bios of staff at that office, custom photography for that office and their work and services, etc.
-
Thanks a lot Josh!
According to your answer, do you think the same principle applies for a website that offer different services in the same locations. For example,
www.business.com/service1/location/brighton &
www.business.com/service2/location/brightonDo you think it would be easy for search engines to understand that there is one (same) business providing different services in the same locations? Or would this url structure be too risky?
Big thanks!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain name in URL
Hi we are targeting local cities across the UK with landing pages for our website. We have built up a few links for https://www.caffeienmarketing.co.uk/bristol/ and recently advised that I should change the URL to https://www.caffeienmarketing.co.uk/marketing-agency-bristol/ and 301 directing the old one 2 questions really: 1. is there any benefit in doing this these days in that this is the main keyword target we have for this page? 2. Do I get 100% benefit for all the links built up on the old page
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Sub Domain Usage
I see that the gap uses gap.com, oldnavy.gap.com and bananarepublic.gap.com. Wouldn't a better approach for SEO to have oldnavy.com, bananarepublic.com and gap.com all separate? Is there any benefit to using the approach of store1.parentcompany.com, store2.parentcompany.com etc? What are the pros and cons to each?
Intermediate & Advanced SEO | | kcb81780 -
SEO of blogging websites
What are the best practices of doing SEO of article/blogging websites.
Intermediate & Advanced SEO | | Obbserv0 -
Is Using a Question, Answer Format Appropriate for a Blog? Is a 300 Word Micro Blog An SEO Plus?
My PR agency has suggested a question answer format be incorporated in my blog. They suggest a microblog with a single sentence question and an answer of about 300 words. My blog currently has about 35 posts. I would like to ramp up blog entries to about one or two per week of these "mini blog" posts. The format of the new blog begins as a question with the responses being paragraphs that do not use headings. My concerns are as follows: 1. No headings in an answer of 300 words will fail to provide Google with context regarding the content's meaning. Everything I have read about SEO suggests text be broken up in short sections and that it be divided by headings (preferably H2s). I very much like my agency's concept for a question answer format blog. It provides very practical info for visitors. How can I use it in a manner that supports SEO best practices? 2. According to a reputable SEO firm that has been assisting me, Google does not consider a blog post of less than 600 words to be superior quality. They told me that blog posts of 300 words, from an SEO purpose will not be a great helpful, that the content will not be rich enough to generate incoming links. Is this really the case? What if this abbreviated content is very well written and engaging? If so, is 300 words sufficient? From the visitor's perspective I am not sure they would have the patience to read 600 words when 300 words is more than than enough to answer these basic questions. From a PR perspective I think the shorter content in a question answer format is superior at least for my line of business (commercial real estate brokerage). 3. If 500-600 words is the minimum word count, and headings are necessary, what is the best way to execute a question and answer blog format? The purpose of this blog is to provide very useful info to my visitors while generating incoming links to that will boast my rankings. Thanks in advance for your feedback!!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
How do I list the subdomains of a domain?
Hi Mozers, I am trying to find what subdomains are currently active on a particular domain. Is there a way to get a list of this information? The only way I could think of doing it is to run a google search on; site:example.com -site:www.example.com The only issues with this approach is that a majority of the indexed pages exist on the non-www domain and I still have thousands of pages in the results (mainly from the non-www). Is there another way to do it in Google? OR is there a server admin online tool that will tell me this information? Cheers, Dan
Intermediate & Advanced SEO | | djlaidler0 -
URL or Domain length
Hi All, I am wondering if google still does give importance to the length of the domain or url. If yes then how much is the acceptable length of a domain and URL. Many Thanks!
Intermediate & Advanced SEO | | HiteshBharucha0 -
Should I buy a .co domain if my preferred .com and .co.uk domain are taken by other companies?
I'm looking to boost my website ranking and drive more traffic to it using a keyword rich domain name. I want to have my nearest city followed by the keyword "seo" in the domain name but the .co.uk and .com have already been taken. Should I take the plunge and buy .co at a higher price? What options do I have? Also whilst we're on domains and URL's is it best to separate keywords in url's with a (_) or a (-)? Many thanks for any help with this matter. Alex
Intermediate & Advanced SEO | | SeoSheikh0 -
Are sub domains considered completely different than the root domain?
We have a project that is going to generate duplicate content. If we move the new content to a sub-domain (E.g. product.domain.com) will it still be considered duplicate content to the root domain? Or is it like having two completely different domains? Thanks!
Intermediate & Advanced SEO | | tripled5110