Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to maximize CTR from Google image search?
-
I'm getting good, solid growth in my Google SERPs and Google search traffic now, but I do notice that 70% of my high ranking search results are images and the CTR on those is only 3-4%. All my images are illustrative and highly relevant to my travel blog, but I guess that hardly matters unless they get CTR so people see them in context.
Has anyone seen or done any good research on what makes people click through on Google Image Search results? What are the key factors? How do you optimize for click-through? Is it better to watermark your images or overlay label them to increase likelihood of click-through?
Thanks, Tony
FYI the travel blog in question is www.asiantraveltips.com and a relevant Google search where I rank highly is "songkran 2016 phuket".
-
It's impossible to know - Google keeps the images cached on their server to increase performance when displaying them in the search results. It's only when people click on the "view image" that they get to your site. These views you could probably check in the server logs.
Don't try to redirect these images back to the "original" page when called from Image Search. It's something Google disapproves and again could lead to a manual action (check http://www.thesempost.com/google-manual-actions-issued-for-image-mismatch/ and https://support.google.com/webmasters/answer/3394137?hl=en)
Dirk
-
Thanks Dirk, that's helpful. I'm not sure why the images are fuzzy on Google Image Search but those ones are rather small (576PX, whereas most of my images on newer posts are 800PX or even 1024PX). I don't know what size images work best for previewing on Google.
I do get into the image search strip for some search terms. Do you know how to track views of images (as distinct from click through to pages) at all? Is there a script I could be running on my VPS which would track view of images from Google Image Search?
-
3/4% is already quite a good rate for image search results. By definition image search is quite visual - and people click on the image they like most. Given that a lot more results are displayed in Image search as long as you are in the first 4/5 rows clickrates will be quite similar.
One exception - if Google includes a image strip in the normal SERP's you will get click rates of 30/40%.
Try to rank for different kind of images to cater for each kind of taste. I tried the search query and your site was ranked quite high (1st / 5th position) but compared to the images they were a bit fuzzy/not really sharp.
Certainly don't put very visible watermarks/overlayers - this will completely erase your images from the results (people don't like to click on them show Google doesn't like to show them)
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bulk reverse image search?
Hi, i have a couple fashion clients who have very active blogs and post lots of fashion content and images. Like 50+ images weekly. I want to check if these images have been used by other sources in bulk, are there any good reverse image search tools which can do this? Or any recommended ways to efficiently do this for a large number of images? Cheers
Intermediate & Advanced SEO | | snj_cerkez0 -
Google doesn't index image slideshow
Hi, My articles are indexed and images (full size) via a meta in the body also. But, the images in the slideshow are not indexed, have you any idea? A problem with the JS Example : http://www.parismatch.com/People/Television/Sport-a-la-tele-les-femmes-a-l-abordage-962989 Thank you in advance Julien
Intermediate & Advanced SEO | | Julien.Ferras0 -
My site shows 503 error to Google bot, but can see the site fine. Not indexing in Google. Help
Hi, This site is not indexed on Google at all. http://www.thethreehorseshoespub.co.uk Looking into it, it seems to be giving a 503 error to the google bot. I can see the site I have checked source code Checked robots Did have a sitemap param. but removed it for testing GWMT is showing 'unreachable' if I submit a site map or fetch Any ideas on how to remove this error? Many thanks in advance
Intermediate & Advanced SEO | | SolveWebMedia0 -
Google Not Indexing XML Sitemap Images
Hi Mozzers, We are having an issue with our XML sitemap images not being indexed. The site has over 39,000 pages and 17,500 images submitted in GWT. If you take a look at the attached screenshot, 'GWT Images - Not Indexed', you can see that the majority of the pages are being indexed - but none of the images are. The first thing you should know about the images is that they are hosted on a content delivery network (CDN), rather than on the site itself. However, Google advice suggests hosting on a CDN is fine - see second screenshot, 'Google CDN Advice'. That advice says to either (i) ensure the hosting site is verified in GWT or (ii) submit in robots.txt. As we can't verify the hosting site in GWT, we had opted to submit via robots.txt. There are 3 sitemap indexes: 1) http://www.greenplantswap.co.uk/sitemap_index.xml, 2) http://www.greenplantswap.co.uk/sitemap/plant_genera/listings.xml and 3) http://www.greenplantswap.co.uk/sitemap/plant_genera/plants.xml. Each sitemap index is split up into often hundreds or thousands of smaller XML sitemaps. This is necessary due to the size of the site and how we have decided to pull URLs in. Essentially, if we did it another way, it may have involved some of the sitemaps being massive and thus taking upwards of a minute to load. To give you an idea of what is being submitted to Google in one of the sitemaps, please see view-source:http://www.greenplantswap.co.uk/sitemap/plant_genera/4/listings.xml?page=1. Originally, the images were SSL, so we decided to reverted to non-SSL URLs as that was an easy change. But over a week later, that seems to have had no impact. The image URLs are ugly... but should this prevent them from being indexed? The strange thing is that a very small number of images have been indexed - see http://goo.gl/P8GMn. I don't know if this is an anomaly or whether it suggests no issue with how the images have been set up - thus, there may be another issue. Sorry for the long message but I would be extremely grateful for any insight into this. I have tried to offer as much information as I can, however please do let me know if this is not enough. Thank you for taking the time to read and help. Regards, Mark Oz6HzKO rYD3ICZ
Intermediate & Advanced SEO | | edlondon0 -
Google is displaying wrong address
I have a client whose Google Places listing is not showing correctly. We have control of the page, and have the address verified by postcard. Yet when we view the listing it shows a totally different address that is miles away and on a totally different street. We have relogged into manage the business listing and all of the info is correct. We dragged the marker and submitted it to them that they had things wrong and left a note with the right address. Why would this happen and how can we fix it? Right now they rank highly but with a blatantly wrong address.
Intermediate & Advanced SEO | | Atomicx0 -
Google places keyword variations
Hi all, I have a site that is ranking #1 in Google Places for its main <city><keyword>search... but it does not rank for any of its basic keyword variations, which I find very confusing.</keyword></city> ie (just an example) Chicago Caterer (ranked #1 in google places)
Intermediate & Advanced SEO | | x2264983x
Chicago Caterers (not ranked in google places)
Chicago Catering (not ranked in google places)
Chicago Catering Company (not ranked in google places)
Chicago Catering Companies (etc..) How can I secure a google places ranking for these simple keyword variations? Do I build links to the google plus page using that anchor text? Do I get citations that contain that keyword somewhere on the page? Do I optimize for these keyword variations on the actual website itself? (not the places listing). Obviously I don't stuff these keywords into the google places listing. Any help would be much appreciated!0 -
Search Engine Pingler
Hello everyone, it's me again 😉 I've just got a Pro membership on SeoMoz and I am full of questions. A few days ago I found very interesting tool called: Search Engine Pingler And description of it was like this: Your website or your page was published a long time, but you can not find it on google. Because google has not index your site. Tool Search engine pingler will assist for you. It will ping the URL of your Page up more than 80 servers of google and other search engines. Inform to the search engine come to index your site. So my question is that tool really helps to increase the indexation of the link by search engine like Google, if not, please explain what is a real purpose of it. Thank you to future guru who can give a right answer 🙂
Intermediate & Advanced SEO | | smokin_ace0 -
Check Google ban on domainname
Hello all, If I wanted to know if a domainname has a google ban on it would the following be a good idea to test it. Place an article on the domain page with unique content and then link to the page so its gets indexed and then link to the article from a well indexed page. If it doesn't get indexed there might be a ban on the page, if it does get indexed there is no ban on the page... Or are there other points I should keep in mind while doing this. All help is very welcome. Cheers, Arnout
Intermediate & Advanced SEO | | hellemans0