Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Subdomain replaced domain in Google SERP

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Subdomain replaced domain in Google SERP

    Intermediate & Advanced SEO
    5
    10
    2856
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • chiplab
      chiplab last edited by

      Good morning,

      This is my first post.  I found many Q&As here that mostly answer my question, but just to be sure we do this right I'm hoping the community can take a peak at my thinking below:

      Problem: We are relevant rank #1 for "custom poker chips" for example. We have this development website on a subdomain (http://dev.chiplab.com).  On Saturday our live 'chiplab.com' main domain was replaced by 'dev.chiplab.com' in the SERP.

      Expected Cause: We did not add NOFOLLOW to the header tag. We also did not DISALLOW the subdomain in the robots.txt. We could have also put the 'dev.chiplab.com' subdomain behind a password wall.

      Solution: Add NOFOLLOW header, update robots.txt on subdomain and disallow crawl/index.

      Question: If we remove the subdomain from Google using WMT, will this drop us completely from the SERP? In other words, we would ideally like our root chiplab.com domain to replace  the subdomain to get us back to where we were before Saturday.  If the removal tool in WMT just removes the link completely, then is the only solution to wait until the site is recrawled and reindexed and hope the root chiplab.com domain ranks in place of the subdomain again?

      Thank you for your time,

      Chase

      1 Reply Last reply Reply Quote 0
      • eyepaq
        eyepaq @chiplab last edited by

        Hi Chase,

        Removing dev via web master tools should do the trick for now. Then since google won't get to dev anymore you should be safe.

        Adding both noindex and password protection is not needed. Since it's password protected Google won't get to see the noindex on the pages. So you should only do one of the two. No need to change now. The password protection is safe.

        As expected 'dev.chiplab.com' was removed from the SERP.  Now, I'm a bit worried that the link equity was transferred for good to the subdomain from 'www.chiplab.com'.  That's not possible, right?

        *** Yes, that's not possible so you are good.

        Only 301 redirections are "mandatory" for Google to pass equity - so all good.

        1 Reply Last reply Reply Quote 1
        • LoganRay
          LoganRay @chiplab last edited by

          No worries, that's what this community is here for!

          Google views subdomains as different entities. They have different authority metrics and therefore different ranking power. Removing a URL on a subdomain won't have any affect on it's brother over on a different subdomain (for example: dev. and www.).

          Good call to keep the disallow: / on the dev.chiplab.com/robots.txt file - I forgot to mention that you should leave it there, for anti-crawling purpose.

          This is the query you'll want to keep an eye on. The info: operator is new and can be used to show you what Google has indexed as your 'canonical' homepage.

          1 Reply Last reply Reply Quote 1
          • chiplab
            chiplab @LoganRay last edited by

            Hi Logan,

            Last follow-up.  I swear. 🙂

            Since I'm pretty new to this I got scared and cancelled the 'dev.chiplab.com' link removal request.  I did this because I didn't want to go up 14 days without any traffic (this is the estimated time I found that the Google SERP can take to be updated even though we "fetched as GoogleBot in GWT).  May be wrong on the SERP update time?

            So what I did was add a 301 permanent redirect from 'dev.chiplab.com' to 'www.chiplab.com'. I've kept the NOFOLLOW/NOINDEX header on all 'dev' subdomains of course.  I've kept the DISALLOW in robots.txt for the dev.chiplab.com site specifically.  So now I just plan on doing work in the 'dev' site (because I can't test anything with the redirects happening).  And then hopefull in 14 days or so the domain name will change gracefully in the Google SERP from dev.chiplab.com to www.chiplab.com.  I did all of this because of how many sales we would lose if it took 14 days to start ranking again for this term.  Good?

            Best,

            Chase

            LoganRay 1 Reply Last reply Reply Quote 0
            • LoganRay
              LoganRay @chiplab last edited by

              You should be all set# I wouldn't worry about link equity, but it certainly wouldn't hurt to keep an eye on your domain authority over the next few days.

              chiplab 1 Reply Last reply Reply Quote 1
              • chiplab
                chiplab @LoganRay last edited by

                Hi Logan,

                Thanks for fast reply!

                We did the following:

                1. Added NOINDEX on the entire subdomain
                2. Temporarily removed 'dev.chiplab.com' using Google Webmaster Tools
                3. Password protected 'dev.chiplab.com'

                As expected 'dev.chiplab.com' was removed from the SERP.  Now, I'm a bit worried that the link equity was transferred for good to the subdomain from 'www.chiplab.com'.  That's not possible, right?  Do we now just wait until GoogleBot crawls 'www.chiplab.com' and hope that it is restored to #1?

                Thank you for your time (+Shawn, +Matt, +eyqpaq),

                Chase

                LoganRay eyepaq 2 Replies Last reply Reply Quote 0
                • eyepaq
                  eyepaq last edited by

                  noindex would be the easiest way.

                  Seen some people having the same issue fixing it by adding rel canonical to dev pointing to the new site and so the main site got back step by step with no interruptions...

                  Cheers.

                  1 Reply Last reply Reply Quote 1
                  • Shawn_Huber
                    Shawn_Huber @LoganRay last edited by

                    Just like Chase said, noindex your dev site to let the search engines know that it should not show in search. I do this on my dev sites everytime.

                    1 Reply Last reply Reply Quote 0
                    • mattdinbrooklyn
                      mattdinbrooklyn last edited by

                      The most ideal method would be to make the dev page password protected. What I would do is to 301 redirect the dev page to the subsequent correct site pages and then when the SERP refreshes, I'd make the dev site a password protected site.

                      1 Reply Last reply Reply Quote 1
                      • LoganRay
                        LoganRay last edited by

                        Hi Chase,

                        Removing the subdomain within Search Console (WMT) will not remove the rest of your WWW URLs. Since you have different properties in Search Console for each, they are treated separately. That removal is only temporary though.

                        The most sure-fire way to ensure you don't get dev. URLs indexed is to put a NOINDEX tag on that entire subdomain. NOFOLLOW simply means that links on whatever page that tag is on won't be followed by bots.

                        Remember, crawling and indexing are different things. For example, if on your live www. site you had an absolute link somewhere in the mix that had dev.chiplab.com in it, since you presumably haven't nofollowed your live site, a bot will still access that page. The same situation goes for a robots.txt disallow. That only prevents crawling, not indexing. In theory, a bot can get to a disallowed URL and still index it. See this query for an example.

                        Shawn_Huber chiplab 2 Replies Last reply Reply Quote 2
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • smpomoryCRH

                          How Can I Redirect an Old Domain to Our New Domain in .htaccess?

                          There is an old version of http://chesapeakeregional.com still floating around the web here: http://www.dev3.com.php53-24.dfw1-2.websitetestlink.com/component/content/category/20-our-services. Various iterations of this domain pop up when I do certain site:searches and for some queries as well (such as "Diagnostic Center of Chesapeake"). About 3 months ago the websitetestlink site had files and a fully functional navigation but now it mostly returns 404 or 500 errors. I'd like to redirect the site to our newer site, but don't believe I can do that in chesapeakeregional.com's .htaccess file. Is that so and would I need access to the websitetestlink .htaccess to forward the domain? Note* I (nor anyone else in our organization) has the login for the old site. The new site went live about 9 months before I arrived at the organization and I've been slowly putting the pieces together since arriving.

                          Intermediate & Advanced SEO | | smpomoryCRH
                          0
                        • Ullamalm

                          Ranking 2 pages on the same domain in the same SERP

                          I thought it was generally said that Google will favour 1 page per domain for a particular SERP, but I have seen examples where that is not the case (i.e. Same domain is ranking 2 different pages on the 1st page of the SERPs...) Are there any "tricks" to taking up 2 first page SERP positions, or am I mistaken that this doesn't always happen?

                          Intermediate & Advanced SEO | | Ullamalm
                          0
                        • kevinliao

                          What happens to a domain in SERPs when it's set to redirect to another?

                          We have just acquired a competing website and are wondering whether to leave it running as is for now, or set the domain to redirect to our own site. If we set up this redirect, what would happen to the old site in Google SERPs? Would the site drop off from results? If so, would we capture this new search traffic or is it a free for all and all sites compete for the search traffic as normal? Thanks in advance. Paul

                          Intermediate & Advanced SEO | | kevinliao
                          0
                        • paulissai

                          Do low quality subdomains affect the ranking performance/quality of a root domain?

                          Hi, Late last year the company I work for launched two new websites that, at the time, we believed were completely separate from our main website. The two new websites were set up externally and were not well-planned from an SEO perspective (LOTS of duplicate content) - hence, they have struggled to rank on Google. Since the launch of the new websites we have also noticed that our main website (that previously ranked very well) has suffered a decline in visitation and search engine rank. We initially attributed this to a number of factors, including the state of the market, and ramped up our SEO efforts (seeing minor improvement). We have since realised that these two new websites have been set up as subdomains of our main website, with MOZ displaying the same domain authority and root domain backlink profile. My question is, do poor quality subdomains affect the ranking performance of a root domain? I have not yet managed to find a definitive answer. Please let me know if more information is required - I am quite new to the whole SEO concept. Thanks! Amy

                          Intermediate & Advanced SEO | | paulissai
                          0
                        • djlaidler

                          How do I list the subdomains of a domain?

                          Hi Mozers, I am trying to find what subdomains are currently active on a particular domain. Is there a way to get a list of this information? The only way I could think of doing it is to run a google search on; site:example.com -site:www.example.com The only issues with this approach is that a majority of the indexed pages exist on the non-www domain and I still have thousands of pages in the results (mainly from the non-www). Is there another way to do it in Google? OR is there a server admin online tool that will tell me this information? Cheers, Dan

                          Intermediate & Advanced SEO | | djlaidler
                          0
                        • essdee

                          Merging Domains... Sub-domains, Directories or Seperate Sites?

                          Hello! I am hoping you can help me decide the best path to take here... A little background: I'm moving to a new company that has three old domains (the oldest is 10 years old), which get a lot of traffic from their e-letters. Until recently they have not cared about SEO. So the websites have some structural, coding, URL and other issues. The sites are indexed, but have a problem getting crawled and/or indexed for new content - haven't delved into this yet but am certain I will be able to fix any of these issues. These three domains are PR4, PR4, PR5 and contain hundreds of unique articles. Here's the question... They want to move these three sites **to their main company site (PR4) and create sub domains for each one. ** I am wondering if this is a good idea or not. I have merged sites before (creating categories and/or directories) and the end result is that the ONE big site, is much for effective than TWO smaller, less authoritative sites. But the sub domain idea is something I am unsure about from an SEO perspective. Should we do this with sub domains? Or do you think we should keep the sites separate? How do Panda and Penguin play into this? Thanks in advance for the help! SD P.S. I'm not a huge advocate in using PR as a measurement tool, but since I can't reveal the actual domains, I figured I would list it as a reference point.

                          Intermediate & Advanced SEO | | essdee
                          0
                        • bronxpad

                          Domain expiration and seo

                          My domain name is free with my service with yahoo but it expires every year and gets extended automatically as I continue service, how does this impact my seo efforts? I've heard that the search engines prefer sites to expire in 3 years or more? Is this a fact?

                          Intermediate & Advanced SEO | | bronxpad
                          0
                        • hellemans

                          Buying a banned domain

                          Hello all, I've found a exact match keyword domain that I'm able to buy. Problem is that I'm under the impression it might have been banned by google, currently it is only showing adsense without content. The site can't be found using the cache: or site: parameters in Google and the PR is 0. What are your experiences on buying a banned domain and how can I double check if the domain is banned? This blogpost suggests I should not buy it, any other opinions? Thanks. Hellemans

                          Intermediate & Advanced SEO | | hellemans
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.