Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. Research & Trends
    3. Algorithm Updates
    4. How to find which keywords bring traffic to a particular page on my website ?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How to find which keywords bring traffic to a particular page on my website ?

    Algorithm Updates
    4
    5
    5362
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • EricMoore
      EricMoore last edited by

      I have been using Google Analytics and SEOMoz tools for a while now. I know which are my top landing pages and some of the keywords which bring me traffic. But I don't know which are the top searched keywords for my website as these are "not provided" by Google Analytics.

      More importantly, I want to know which keywords are directing traffic to a particular page on my website. Can anyone help ?

      1 Reply Last reply Reply Quote 0
      • BWIRic
        BWIRic last edited by

        You can also link your webmaster and analytics accounts together. Hopefully they'll make all the data visible in analytics in an easy to use manner.

        1 Reply Last reply Reply Quote 0
        • Richard555
          Richard555 last edited by

          Hi Eric

          I agree with Moosa the days of simply using Google Analytics to see a good picture of keywords is gone.

          Have you looked at your Google Webmaster Tool?

          In Webmaster tool goto 'Traffic' > 'Search Queries'. Here you will find useful information in terms of search terms, clicks, click through rate and average positions.

          Here it is recommended you review the query list for expected keywords. Also compare impressions and CTR to identify how you can improve your content.

          On the left hand side of this Webmaster Tool page click 'Search Queries' for more detailed info.

          Hope you find it useful

          Richard

          1 Reply Last reply Reply Quote 2
          • EricMoore
            EricMoore @MoosaHemani last edited by

            Hi,

            Thanks for the prompt reply. Any other tool which might be useful ? I am ready to start using some other service for Keyword Research and analysis.

            1 Reply Last reply Reply Quote 0
            • MoosaHemani
              MoosaHemani Banned last edited by

              It has been a while that Google stops providing keyword DATA to webmasters so if you want to know the exact terms which drives traffic to the website and provide you conversions then forget about it Google is no more going to provide the data and by the time this %age of “not provided” is going to increase instead of decreasing.

              But you can still have a bit of an idea of what keywords people might be coming from by looking in to top visited URLs and then compare it with the keywords that you are targeting on those pages. Check the ranking of the keywords in Google and you will have an idea of which keywords are working for you and which aren’t!

              Hope this helps!

              EricMoore 1 Reply Last reply Reply Quote 2
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Asma5

                Which tool is the best to find low competition niches?

                How to find low competition niches with good search volume?

                Algorithm Updates | | Asma5
                2
              • isaac663

                Using Google to find a discontinued product.

                Hi Guys. I mostly use this forum for business questions, but now it's a personal one! I'm trying to find a supplier that might still have discontinued product.  It's the Behritone C5A speaker monitor. All my searches bring up a plethora of pages that appear to sell the product... but they have no stock. (Wouldn't removing these pages make for a better internet?)  No 2nd hand ones on eBay 😞 Do you have any suggestion about how I can get more relevant results... i.e find supplier that might still have stock?  Any tips or trick I may be able to use to help me with this? Many thanks in advance to an awesome community 🙂 Isaac.

                Algorithm Updates | | isaac663
                1
              • Inevo

                Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?

                Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
                _"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂  

                Algorithm Updates | | Inevo
                0
              • sanj5050

                How much link juice does a sites homepage pass to inner pages and influence inner page rankings?

                Hi, I have a question regarding the power of internal links and how much link juice they pass, and how they influence search engine ranking positions. If we take the example of an ecommerce store that sells kites. Scenario 1 It can be assumed that it is easier for the kite ecommerce store to earn links to its homepage from writing great content on its blog, as any blogger that will link to the content will likely use the site name, and homepage as anchor text. So if we follow this through, then it can be assumed that there will eventually be a large number of high quality backlinks pointing to the sites homepage from various high authority blogs that love the content being posted on the sites blog. The question is how much link juice does this homepage pass to the category pages, and from the category pages then to the product pages, and what influence does this have on rankings? I ask because I have seen strong ecommerce sites with very strong DA or domain PR but with no backlinks to the product page/category page that are being ranked in the top 10 of search results often, for the respective category and product pages. It therefore leads me to assume that internal links must have a strong determiner on search rankings... Could it therefore also be assumed that a site with a PR of 5 and no links to a specific product page, would rank higher than a site with a PR of 1 but with 100 links pointing to the specific product page? Assuming they were both trying to rank for the same product keyword, and all other factors were equal. Ie. neither of them built spammy links or over optimised anchor text? Scenario 2 Does internal linking work both ways? Whereas in my above example I spoke about the homepage carrying link juice downward to the inner category and product pages. Can a powerful inner page carry link juice upward to category pages and then the homepage. For example, say the blogger who liked the kite stores blog content piece linked directly to the blog content piece from his site and the kite store blog content piece was hosted on www.xxxxxxx.com/blog/blogcontentpiece As authority links are being built to this blog content piece page from other bloggers linking to it, will it then pass link juice up to the main blog category page, and then the kite sites main homepage? And if there is a link with relevant anchor text as part of the blog content piece will this cause the link juice flowing upwards to be stronger? I know the above is quite winded, but I couldn't find anywhere that explains the power of internal linking on SERP's... Look forward to your replies on this....

                Algorithm Updates | | sanj5050
                0
              • TuxedoCat

                Why has my homepage been replaced in Google by my Facebook page?

                Hi.  I was wondering if others have had this happen to them.  Lately, I've noticed that on a couple of my sites the homepage no longer appears in the Google SERP.  Instead, a Facebook page I've created appears in the position the homepage used to get. My subpages still get listed in Google--just not the homepage.  Obviously, I'd prefer that both the homepage and Facebook page appear. Any thoughts on what's going on? Thanks for your help!

                Algorithm Updates | | TuxedoCat
                0
              • goforgreen

                Not sure whether to update existing page or create a new one

                Hello guys, So far I have found this Q&A to be very helpful. I have a couple of product pages on my website which rank very low in the search results. This was because in the past they were not at all optimized in terms of title, description, etc. I would like to now optimize these pages, get some inbound links to them, etc. I'm not sure whether to do this with the existing product pages or create new ones. I'm afraid that if I optimize the current pages, the low ranking from before will carry over. Would it be better to start fresh? Thank you, Pravin

                Algorithm Updates | | goforgreen
                0
              • goforgreen

                Can I have the same item description on Amazon, eBay and my website?

                Hi guys, After looking on the Internet and reading the Learn SEO section on this site, I've realised that Google doesn't like duplicate content and penalises it, whether that's duplication on your own site or of another site's content. We are an online retailer currently selling on different platforms including Amazon, eBay and our own ecommerce webstore. Is it okay to have the same item description (i.e. main page copy) on each of these sites, or will our search rankings get negatively impacted? Thank you in advance, I have researched on this issue also but I couldn't find a concrete answer. Tanay

                Algorithm Updates | | goforgreen
                0
              • 360ryan

                Keyword Research for Real Estate Industry

                I just finished reading the Beginners Guide to SEO at SEOMoz and joined as a Pro Member.  I have created a campaign for my new SEO project and feel like I have a good understanding now of on-page optimization.  I am going to start fixing title tags and on page content for our top 50 pages and start a new campaign to go after some keywords.  Our website is 360dwellings. I am struggling to determine what the best keywords are for us to target.  Right now our primary markets are Denver and San Diego, we also display listings for all of Colorado as well. We had originally gone after competitive keywords like "Denver Homes for Sale".  What I am learning is that even ranking bottom of page one for that term doesn't bring a ton of traffic. Meanwhile, we rank well for a lot of niche content like "5280 best neighborhoods" "Denver Lofts for Sale" and "Denver Neighborhood Map". My questions is do we completely abandon going after big keywords like 'Denver CO Homes for Sale", and 'Denver Real Estate" and go as far as removing them from title tags?  We have pages for every Denver neighborhood like Park Hill and the Highlands, but there is no search data for these searches in Google Keywords.  My gut says that if each of those pages ranked for terms like "Denver Highlands Neighborhood Homes for Sale" that it would bring good targeted traffic.  Does anyone know of search terms for Real Estate that are low competition but have some search volume? Thanks!

                Algorithm Updates | | 360ryan
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.