What can we do to optimize / be mobile-friendly for PDFs?
-
I'm getting a "Your page is not mobile-friendly." notice in the SERPs for all of our PDFs. I check the pdf on the phone and it appears just fine.
-
Hi John,
Are you still seeing the 'not mobile friendly' warning in the SERPs? I checked just now and wasn't able to replicate.
-
Great question! I found this guide very helpful: https://forums.adobe.com/thread/1008278
Key points from this guide:
PDF Optimizer (Learn how to reduce size, remove fonts embedding, remove unwanted data etc)
Acrobat 9
Acrobat X
http://help.adobe.com/en_US/acrobat/pro/using/WS58a04a822e3e50102bd615109794195ff-7c88.w.h tml
Conversion Process:
To create smaller size PDF, I would suggest to plan it from the beginning. As Dave mentioned- smallest size PDF, you can select this joboption from the conversion dialog box (If you have the origional document word etc.which you are creating a PDF from). This will automatically do maximum part of the job for you. So, try to keep the size lower from the beginning of PDF creation won't give you much trouble later.
Images:
You can also create small thumnails of the images and insert them in the origional document before conversion. do not resize them in the document as it still contains the origional size. Try to compress them or resize them outside the document and then finally insert them.
For example: if the image is 640x480 and you want only 50x50 in the PDF document. Try to resize it using some applications like Adobe Photoshop or MS Office picture manager (comes in MS Office suite) or using many apps freely available online. then finally insert them in the document. If you resize them in the document itself, they will still be containing the origional size.
Along with this, try downsampling the images to 72ppi (using Acrobat PDF optimizer) and use poster images instead of the videos. These images can have links pointed to the videos over website.
PDF Size:
Try to keep the PDF size between 1-2 MBs.
I hope that this helps! Good luck to you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mobile First Index: What Could Happen To Sites w Large Desktop but Small Mobile Sites?
I have a question about how Mobile First could affect websites with separate (and smaller) mobile vs desktop sites. Referencing this SE Roundtable article (seorountable dot com /google-mobile-first-index-22953.html), "If you have less content on your mobile version than on your desktop version - Google will probably see the less content mobile version. Google said they are indexing the mobile version first." But Google/ Gary Illyes are also on the record stating the switch to mobile-first should be minimally disruptive. Does "Mobile First" mean that they'll consider desktop URLs "second", or will they actually just completely discount the desktop site in lieu of the mobile one? In other words: will content on your desktop site that does not appear in mobile count in desktop searches? I can't find clear answer anywhere (see also: /jlh-marketing dot com/mobile-first-unanswered-questions/). Obviously the writing is on the wall (and has been for years) that responsive is the way to go moving forward - but just looking for any other viewpoints/feedback here since it can be really expensive for some people to upgrade. I'm basically torn between "okay we gotta upgrade to responsive now" and "well, this may not be as critical as it seems". Sigh... Thanks in advance for any feedback and thoughts. LOL - I selected "there may not be a right answer to this question" when submitting this to the Moz community. 🙂
Intermediate & Advanced SEO | | mirabile0 -
Mobile Meta Descriptions?
Hi Guys, We have two different versions of each page for both desktop and mobile example: http://tinyurl.com/zkxlxax http://tinyurl.com/zelqcbv We want to create meta descriptions for both versions. However in the CMS (http://www.mantistech.com.au/ecommerce_website_package.aspx) it only allows one meta description. Example: http://s21.postimg.org/ar8bzrh3r/screenshot_1804.jpg Does anyone know anyway around this? To add two different meta descriptions and tell Google which one to use based on device type. Thanks.
Intermediate & Advanced SEO | | jayoliverwright0 -
Do I have to optimize every page on my site?
Hi guys I run my own photography webstie (www.hemeravisuals.co.uk Going through the process optimizing my page for seo. I have one question I have a few gallery pages with no text etc? Do I still have to optimize these ? Would it rank my site lower if they weren't optimized? And how can i do this sucessfully with little text on these pages ( I have indepth text on these subjects on my services & pricing pages? Kind Regards Cam
Intermediate & Advanced SEO | | hemeravisuals0 -
Google can't access/crawl my site!
Hi I'm dealing with this problem for a few days. In fact i didn't realize it was this serious until today when i saw most of my site "de-indexed" and losing most of the rankings. [URL Errors: 1st photo] 8/21/14 there were only 42 errors but in 8/22/14 this number went to 272 and it just keeps going up. The site i'm talking about is gazetaexpress.com (media news, custom cms) with lot's of pages. After i did some research i came to the conclusion that the problem is to the firewall, who might have blocked google bots from accessing the site. But the server administrator is saying that this isn't true and no google bots have been blocked. Also when i go to WMT, and try to Fetch as Google the site, this is what i get: [Fetch as Google: 2nd photo] From more than 60 tries, 2-3 times it showed Complete (and this only to homepage, never to articles). What can be the problem? Can i get Google to crawl properly my site and is there a chance that i will lose my previous rankings? Thanks a lot
Intermediate & Advanced SEO | | granitgash
Granit FvhvDVR.png dKx3m1O.png0 -
SEO within the URL /
If I were optimizing for 'marketing success' and my URL structure was domain.com/marketing/success would that count? I'm not sure if the '/' affects the keyword term. My assumption is that it does, but I wasn't 100% sure. Thanks!
Intermediate & Advanced SEO | | KristinaWitmer0 -
Over Optimization - Where is the limit?
Hi All, Lately its been discussed a lot about the various penalties and the one that is least clear to me is over optimization. I'm currently dealing with my site's sub-folders naming. My site sells computers yet the domain name has nothing to do with computers. The question is should I put computers in every folder name? Examples: domain.com/surveys/xxx VS domain.com/computer-surveys/xxx domain.com/Questions/xxx VS domain.com/Computers-Questions/xxx and domain.com/Education/xxx VS domain.com/computers-education/xxx Where is the limit?
Intermediate & Advanced SEO | | BeytzNet0 -
How do i redirect www.domain.com/ to www.domain.com/index.php
I keep getting in my analytics www.domain.com/ and www.domain.com/index.php how do i make it consistently redirect to one version and not to both. I know about htaccess redirect and am already using this so am puzzle to which is the best one to use. below is the example .htaccess file im using. Options +FollowSymlinks
Intermediate & Advanced SEO | | mattmillen
RewriteEngine on
rewritecond %{http_host} ^domain.co.uk [nc]
rewriterule ^(.*)$ http://www.domain.co.uk/index.php$1 [r=301,nc] which is better for SEO should i forward to www.domain.com/ or www.domain.com/index.php0 -
Question about 301 redirect for trailing / ?
I am cleaning up a fairly large site. Some pages have a trailing slash on the end some don't. Some of the existing backlinks built used a trailing slash in the url and some didn't. We aren't concerned with picking a particular one but just want to get one set and stick to it from now on. I am wondering, would I clean this up within the same redirect in the htaccess file that takes care of the www and non www? example RewriteEngine On
Intermediate & Advanced SEO | | PEnterprises
RewriteBase /
RewriteCond %{HTTP_HOST} ^www.domain.com/ [NC]
RewriteRule ^(.*)$ http://domain.com$1 [L,R=301] I currently use that to redirect the www. to the non www as you can see. However here is what I was confused about. Would this code be enough to redirect ALL pages with a / to the ones without? or would I also need to add another code (so there is 2) to my htaccess like below? RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} ^domain.com/ [NC]
RewriteRule ^(.*)$ http://domain.com$1 [L,R=301] RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} ^www.domain.com/ [NC]
RewriteRule ^(.*)$ http://domain.com$1 [L,R=301] That way, now, even the non www pages with a trailing slash will redirect to the non www without the trailing slash. Hopefully you understand what I am getting at. I just want to redirect EVERYTHING to the non www WITHOUT a / Thank you Jake0