Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What can we do to optimize / be mobile-friendly for PDFs?
-
I'm getting a "Your page is not mobile-friendly." notice in the SERPs for all of our PDFs. I check the pdf on the phone and it appears just fine.
-
Hi John,
Are you still seeing the 'not mobile friendly' warning in the SERPs? I checked just now and wasn't able to replicate.
-
Great question! I found this guide very helpful: https://forums.adobe.com/thread/1008278
Key points from this guide:
PDF Optimizer (Learn how to reduce size, remove fonts embedding, remove unwanted data etc)
Acrobat 9
Acrobat X
http://help.adobe.com/en_US/acrobat/pro/using/WS58a04a822e3e50102bd615109794195ff-7c88.w.h tml
Conversion Process:
To create smaller size PDF, I would suggest to plan it from the beginning. As Dave mentioned- smallest size PDF, you can select this joboption from the conversion dialog box (If you have the origional document word etc.which you are creating a PDF from). This will automatically do maximum part of the job for you. So, try to keep the size lower from the beginning of PDF creation won't give you much trouble later.
Images:
You can also create small thumnails of the images and insert them in the origional document before conversion. do not resize them in the document as it still contains the origional size. Try to compress them or resize them outside the document and then finally insert them.
For example: if the image is 640x480 and you want only 50x50 in the PDF document. Try to resize it using some applications like Adobe Photoshop or MS Office picture manager (comes in MS Office suite) or using many apps freely available online. then finally insert them in the document. If you resize them in the document itself, they will still be containing the origional size.
Along with this, try downsampling the images to 72ppi (using Acrobat PDF optimizer) and use poster images instead of the videos. These images can have links pointed to the videos over website.
PDF Size:
Try to keep the PDF size between 1-2 MBs.
I hope that this helps! Good luck to you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Optimize For Same Word, Different Spelling
Hi all. Just wondering what peoples stance is on using multiple variations of keywords on a webpage - those keywords that have the same meaning and search intent, but are just spelt differently. i.e. 'woodscrews' and 'wood screws' (the latter has a significantly higher search volume) You could approach the webpage in 4 different ways; 1. Use ONLY 'wood screws' on-page, and in the page <title><br />2. Use ONLY 'woodscrews' on-page, and in the page <title><br />3. Use BOTH 'wood screws' and 'woodscrews' on-page, and BOTH in the page <title><br />4. Use BOTH 'wood screws' and 'woodscrews' on-page, but ONLY one variation in the page <title></p> <p>We've run some tests in the past but there were never any clear takeaways, a mixed bag of results really.</p> <p>Also, If they are considered the same keyword by Google why are the ranking positions always different for each variation?</p> <p>I'm not sure there' a specific answer to this, just interested to hear peoples thoughts really.</p> <p>Many thanks in advance!</p> <p>Lee.</p></title>
Intermediate & Advanced SEO | | Webpresence0 -
Disallow: /jobs/? is this stopping the SERPs from indexing job posts
Hi,
Intermediate & Advanced SEO | | JamesHancocks1
I was wondering what this would be used for as it's in the Robots.exe of a recruitment agency website that posts jobs. Should it be removed? Disallow: /jobs/?
Disallow: /jobs/page/*/ Thanks in advance.
James0 -
Can I add external links to my sitemap?
Hi, I'm integrating with a service that adds 3rd-party images/videos (owned by them, hosted on their server) to my site. For instance, the service might have tons of pictures/videos of cars; and then when I integrate, I can show my users these pictures/videos about cars I might be selling. But I'm wondering how to build out the sitemap--I would like to include reference to these images/videos, so Google knows I'm using lots of multimedia. How's the most white-hat way to do that? Can I add external links to my sitemap pointing to these images/videos hosted on a different server, or is that frowned upon? Thanks in advance.
Intermediate & Advanced SEO | | SEOdub0 -
Competitor Title, can I use the same???
there are some pages, my competitor is ranking well and also, we have done page optimization it is 100% for page title keywords as im going to use the same title of the competitor? Will this affect me? Pls suggest wht should I do..
Intermediate & Advanced SEO | | Rahim1190 -
Do I have to optimize every page on my site?
Hi guys I run my own photography webstie (www.hemeravisuals.co.uk Going through the process optimizing my page for seo. I have one question I have a few gallery pages with no text etc? Do I still have to optimize these ? Would it rank my site lower if they weren't optimized? And how can i do this sucessfully with little text on these pages ( I have indepth text on these subjects on my services & pricing pages? Kind Regards Cam
Intermediate & Advanced SEO | | hemeravisuals0 -
301 or 302 Redirects to Mobile Site
When it's detected that a mobile device is accessing the site it has the ability to redirect from www.example.com to m.example.com. Does it make more sense to employ a 301 or 302 redirect here? Google says a 301 but does not explain why (although usually I stick to "when in doubt, 301") . It seems like a 302 would prevent passing link juice to the mobile site and having mobile-optimized results also showing up in Google's index. What is the preference here?
Intermediate & Advanced SEO | | SEOTGT0 -
Robots.txt: Can you put a /* wildcard in the middle of a URL?
We have noticed that Google is indexing the language/country directory versions of directories we have disallowed in our robots.txt. For example: Disallow: /images/ is blocked just fine However, once you add our /en/uk/ directory in front of it, there are dozens of pages indexed. The question is: Can I put a wildcard in the middle of the string, ex. /en/*/images/, or do I need to list out every single country for every language in the robots file. Anyone know of any workarounds?
Intermediate & Advanced SEO | | IHSwebsite0 -
URL Shorteners. Are they SEO Friendly?
Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight! Regards - Kyle
Intermediate & Advanced SEO | | kchandler0