What is a Good Keyword Priority Score?
-
Howdy gang,
This is my last discussion post in the series on keyword metrics in KW Explorer & Moz Pro (previously on Keyword Difficulty, Opportunity, & Volume). In this one, let's chat about the "Priority Score," a feature you'll find in Keyword Explorer on any lists you build.
Priority was conceived to help aggregate all the other metrics - Difficulty, Opportunity, Volume, and (if you choose to use it) Importance. We wanted to create an easy way to sort keywords so the cream would rise to the top -- cream in this case being keywords with low difficulty, high opportunity, strong volume, and high importance (again, if you choose to use it). Thus, when it comes to Priority Score, there's no particular number you should necessarily seek out, but higher is better.
When you get into the ranges of 80+ (which is quite rare, Single Malt Scotch is one of the few examples I could find, and only because it's volume is so high and there's only a couple SERP features), you're generally talking about keywords with high demand (lots of monthly searches), the difficulty isn't too crazy (a website in the 55-80 DA range might have a shot), and the CTR Opportunity is decently strong (usually not too many SERP features that take clicks and attention away from the organic web results). Below that score range, you're usually finding keywords where one or more of those isn't true -- there's either lower volume, heavier competition, or lots of SERP features with the accompanying lower estimated CTR.
When you're building KW lists, my view is that there's no "good" or "bad" Priority scores, only relative scores. Priority should be used to help you determine which terms and phrases to target first -- it's like a cheat code to unlock the low hanging fruit. If you build large lists of 50-100 or more keywords, Priority is a powerful and easy way to sort. It becomes even more useful if you use the Importance score to help add an estimation of value to you/your business/your client in to the mix. In that case, Importance can cut Priority by up to 2/3rds (if you set it at 1) or raise it by a little more than 3X (if you set it at 10). This is hyper-useful to nudge keywords with middling scores up if they're super-important to your marketing efforts.
Look forward to your feedback, and thanks for checking these out!
-
Thank you very much, Sir, I am just getting started, I am doing a deep study about keyword research, but Sir, the biggest problem I am having in deciding keywords. I am not able to make sure that Which keyboard I select for my website that can easily rank my website on the appropriate keyword, Sir what you have told about the priority of the keyword, It is very important and I am looking at the result as well, but Sir, I am facing the most problem in finding out how to rank the keyword of any site, I should bother to provide complete information about how to make the keywords. Thank you so much.
-
Hi,
I'm a beginner when it comes to blogging & I'm confused by a lot of information out there... I want to know as a beginner, what should be my priority to achieve good DA, PA & Backlinks for future? as an example targeting long-tail keywords or try for low completion key words or just going all out with high volume? Please share what could be the most effective strategy to develop a beginner blog.
-
I’m still try to make my blog yhanthydech.com can having good keyword priority
-
CTR is Click Through Rate
-
Love this feature of Moz! Making it simple for newbie bloggers!
-
what isCTR and what should i start with please.
-
Thanks sir for this is so helpful to me right now
-
Interesting to note that after almost two years Single Malt Scotch is still high (74).
-
By "SERP features," are you referring to things like featured snippets, People Also Ask boxes, images, etc.? Just trying to make sure I understand this as I'm pretty new to SEO.
Thanks!
-
Yes indeed! Check out https://moz.com/help/guides/getting-started/campaign-setup
-
Can you help me understand what that campaign would look like?
Is there a video or article on your site that you'd recommend to help start a campaign based on keywords that come out of your search?
-
Hi Stayfirst - yes, you can certainly use the location-specific keyword as a jumping-off point. For example, I tried "Seattle Real Estate" and there's loads of good suggestions and a campaign I can build off the keywords that come out of that.
And yes - you're totally right that getting national rankings when you only serve one area could be a bad thing, as the engagement rate of those visitors would quickly tell Google you're probably not relevant for the majority of them. Way better to target the area you're aiming for (and vastly less difficult too).
-
So from a new niche/new domain builder point of view, my takeaway on this article is that if I have a keyword with good volume, high opportunity and high priority I can use that keyword as my goal and build my content around it. But what if my target market is location specific, like statewide? Can i still use the keyword as my base and branch off it or do I need a more location specific keyword? I assume if I even do get good ranking for the nationwide keyword my content will be relevant only to my target area thus the bounce rate will outweigh the relevancy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
80% Spam Score!! Can Any One Help?
I have a question about the Spam Score for my website .
Moz Bar | | PoppyP
I have run a Spam Score for https://www.poppyporter.co.uk
It has come back with an 80% score because there are 4 links that are apparently from my poppyporter.com domain each with a 69% spam score.
This poppyporter.com domain is parked and I have no idea why there are links from it. There are no pages there and there never have been, I've never used the poppyporter.com domain only poppyporter.co.uk.
I don't understand why there are links there and why they are making my Spam Score so high.
Will they affect my site's SEO? Do I need to worry about them? If so how do I get rid of them?
Can you help?
Thanks very much Poppy1 -
Keyword Explorer is Now Live; Ask Me Anything About It!
Howdy gang - as you probably saw, we launched our biggest new tool in Pro in many years today: https://moz.com/explorer If you're a Moz Pro subscriber, you've already got access. We went ahead and gave folks who were at $99/month before today 300 queries/month. If you're signing up new, $99/month doesn't have KW Explorer access, but the other levels - at $149/month and above, do (5,000+ queries/month). You can read the blog post here for lots of details, but if you have questions or product suggestions, please don't hesitate to ask!
Moz Bar | | randfish14 -
Does anyone else have issues with Moz's keyword search volume tool for Google's search engine?
It will show the search volume for Bing even when Google is selected. Then, if you select Bing, you'll get the same data as it shows for when you selected "google". So basically, this tool does not work for Google's search engine. Or it is most likely not a reliable way to perform keyword research. Anyone else notice this? Does Moz even offer a way to submit a support ticket to get this fixed?
Moz Bar | | ShokIdeaGroup1 -
How do you block keywords in On-Page Grader for certain URLs?
For the on-page grader, I rank A's for 9 keywords. I struggle with F's I have because it is searching keywords on pages that are not supposed to be searched. For example, I have a "bracelets" page, so I didn't optimize it for "rings", so I got an F. However, it graded me an A for the bracelets keyword, which is great. To be sure I am correct, each page should have it's own keyword, such as bracelet. So why is the grader checking my "Bracelets" page for "Rings"? Maybe there is something I am missing. Just trying to see why this happening.
Moz Bar | | tiffany11030 -
On Page Grader - We have keyword in Meta Description But does not show up
The on-page grader is not counting/picking up the keyword in the meta description. We have double checked the meta description and re-uploaded the page, and checked the source code on-line. The keyword is there in meta description, but not showing up in on-page-grader. https://www.trustdeedrealestateinvesting.com/trimarkfunding/buy-first-trust-deeds.html keyword buy first trust deeds
Moz Bar | | Manifestation0 -
Keyword volume
I started using the keyword difficulty tool, I can see the keyword difficulty but how can I see the search volume of each keyword?
Moz Bar | | amielsosa0 -
Keyword Difficulty and SERP Analysis Full report not working?
It's been a few days now that I am having difficulties getting a Full Report on certain keywords in the "Keyword Difficulty" tool. It's been stuck on "pending..." for over 12 hours. I also noticed that some keywords are returning zero exact volume when I know 100% that it's returning 5K+ in GKP. Anyone else having the same issues?
Moz Bar | | mediadispaysolutions0 -
How is this possible, Keyword Difficulty tool has some problems
Hello guys, I have some concerns or misunderstanding. If I am about to look for [software development] using Google first, it shows that the Exact match for the keyword is 16,574, then I choose Bing and I had the same number 16,574. Yahoo is the showing the same figure. Do I miss something in here or this tool doesn't work? odd_zps2388b5a9.png
Moz Bar | | Askalexis0